Winners of the Week – Yahooooo (and Microsoft)
February 3, 2008 - Written by Gyutae Park
Amidst talks of decreasing profits and big company layoffs, Yahoo was bailed out by a bid from Microsoft to buy the company for a reported $45 billion. That’s a lot of money to be throwing around but it goes to show you how valuable Yahoo really is and how merging the 2 companies can create a new entity that will do much better in competing with the search behemoth that is Google. It’ll be interesting to see if this deal will actually go down, and if so, how the search landscape will change. How will Google react? What does this mean for SEO? Only time will tell but personally I’m all for this merger. Not only will it help to drive up Yahoo stock, of which I own shares, but I think it will help in increasing competition and helping to advance the search engine industry as a whole. This is something you definitely want to pay attention to if you’re involved in an Internet business of any kind. I will write a post in the near future about something along the lines of how an SEO can prepare for the Yahoo-Microsoft merger, so stay tuned.
More interesting articles this week
- 11 Experts on Link Development Speak Out
An authoritative article on link building that has tons of useful information on strategies and current trends. A must read. - SEO First Aid: What to Do When The Rankings Crash
What do you do when search engine rankings go down? The first reaction of a common webmaster is to panic and overreact. This may not be the best action to take and Slightly Shady SEO offers 11 remedies to use when search engine rankings crash. - 5 Reasons Why Rankings Are A Poor Measure Of Success
Speaking of search engine rankings, Jill Whalen writes an insightful article for Search Engine Land explaining why search engine rankings are a poor measure of success. Reasons include rankings constantly fluctuating, rankings not equaling targeted traffic or conversions and sales, the emergence of personalized search, and search results sometimes being geotargeted. - From 0 to 2000+ Subscribers in 90 Days
Tina Su of ThinkSimpleNow.com describes the process in which she went from 0 to 2,000 subscribers in just 3 months. If you’re a blogger this is definitely something you want to pay attention to and replicate so your own site can see success. Great tips worth reading. - The 7 Essential Elements of an Effective Blog Storm
A guest post I did for Patrick Altoft of BlogStorm.co.uk. I relate elements of an actual weather storm to a blog storm as described by Patrick. - 10 Things That Bloggers Tend to Forget, But Shouldn’t!
There are basic activities that every blogger should engage in but often forget to do. Proofread, backup, link to older posts, answer to comments and emails, approve comments, check the spam folder, upgrade Wordpress and plugins, and network. - Maximizing Blog Income: Real Life Example
This is probably one of the best blog reviews I’ve seen in terms of advice for blog monetization. Tyler Cruz reveals some of his methods for making money online and I suggest you look through the article to gain some ideas of your own. - How To Get That Interview
Last month I wrote an article about the benefits of getting interviewed and interviewing others. This post by Shoemoney describes how to get that interview, including what to include and what not to do. If interviewing key players in the industry is part of your marketing strategy, be sure to read this post. - Free $50 Microsoft adCenter Coupon Code + Ad Intelligence = Sweet!
The importance of adCenter in search marketing becomes much greater if/when Microsoft takes ownership of Yahoo. Now you can get a free $50 adCenter coupon and try out a great keyword tool for Excel. - S.eriously.com – Big Checks from Big Webmasters
Paul Bourque of Uber Affiliate created a fun little site showing the huge checks and money stats of top affiliates. It’s interesting to see how much people are making on the Internet and I don’t know about you but it motivates me to work harder and tap the potential of online business. - SEO Industry Survey
Being a professional SEO, I’m be interested in seeing the results of this search marketing industry survey of 2008. Be sure to participate for you chance to win a free iPhone.
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Definitely some interesting news here…I definitely liked checking out the S.eriously “big checks” pictures…definitely motivational
Thanks for commenting Andrew,
You really like using “definitely” hm? Haha, I’m just playing. Yeah that’s a pretty cool site that features checks with a lot of zeros at the end…
Hi, that’s DEFINITELY news around the world!
About Google’s opinion, I invite you to check their article at their blog:
http://googleblog.blogspot.com/2008/02/yahoo-and-future-of-internet.ht ml
Definitely interesting. I really hope that MS doesn’t do the dumb mistake of trying to protect the WWW against piracy.
Hey Curly,
Thanks for the comment. I think it’s ironic that Google is accusing Microsoft of monopolistic practices. Google itself has a near-monopoly in search and would probably buy Yahoo if it could. They’re not able to buy Yahoo because of antitrust laws so they don’t want Microsoft to either.
In the end, I think it’s better for the search industry if Microsoft and Yahoo joined forces.
True, I wasn’t thinking about it that way. In any time Google could forget about their “don’t be evil” slogan and break havoc on the WWW. After all, controlling THE search engine, ads, email, videos, feeds (they just acquired FeedBurner), and what else, really makes them the next big brother.
Let’s hope that this at least brings in a little balance.
Google is evil, even as we speak. They can put up a good PR front, but in the end Google is a huge corporation whose main purpose is to create profit and please shareholders.
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