FMyLife.com (FML) – Viral Marketing Phenomenon, From Zero to 50 Million Visits in Just 2 Months
December 10, 2009 - Written by Gyutae Park
Do you laugh hysterically when you hear stories of others embarrassing themselves or otherwise getting the short end of the stick from life? It’s okay, you can admit it. You’re not the only one. Every month, millions of people around the world visit popular humor sites like FmyLife, Fail Blog, Texts from Last Night, and My Life is Average to view anonymously submitted anecdotes, pictures, and videos of others in funny situations.
Take a look at the explosive growth these types of sites have experienced over the past year.
FMyLife.com is particularly interesting because it literally came out of nowhere to become a huge viral success. In just two short months, the site went from 6,000 visits to 50 million (according to direct Quantcast data) and literally coined “FML” as a new catch phrase along the way. Traffic is slowly declining a bit (due to the site’s fad nature), but FMyLife already has a book out and a TV deal is coming soon.
So how did they do it? How exactly did FML explode its traffic in such a short period of time? Can a massive success story like this be replicated by other sites in different niches?
In this case study, we’ll explore the history and rapid growth of FMyLife.com – including features implemented, competitive landscape, and marketing strategies used. It may not be your goal to create another humor site, but you can definitely learn from this example of success and incorporate your findings to facilitate user generated content in your online business and improve your viral marketing campaigns. Let’s dig in!