How a Small Site Made an Easy $1,725.49 Last Month Through Article Marketing – Step-by-Step Analysis
October 7, 2009 - Written by Gyutae Park
Do you know anything about article marketing? It’s an old and proven Internet marketing strategy and yet it’s often overlooked by many webmasters who focus only on the “sexy” traffic (e.g. social media). In a nutshell, article marketing is a tactic where you create textual content (the more unique the better) and publish it to various other article sites and directories (e.g. EzineArticles.com). For example, guest posting on relevant blogs is a variation of article marketing.
So how does this benefit you? Why should you spend time engaging in article marketing? There are two main reasons why.
- Direct traffic – Most of the article sites you submit to allow for a byline where you can describe yourself and your business and include a link. Many of the article sites even allow you to drop keyword-rich links to other related pages in the content of your articles. So what’s the big deal? Some of these article sites are very big and authoritative and thus receive boatloads of traffic, both directly and through search engines like Google. This means that your articles could get a lot of views – which then translates to significant amounts of traffic to your own site through the links you include. The key is to write in-demand content targeted to your specific audience and to encourage visitors to click through to your site to learn more.
- SEO Links – Another key benefit of article marketing is that you receive valuable keyword-rich text links to your site. As mentioned above, these links provide great streams of direct traffic, but they’re also important for another reason – SEO. Search engines like Google use link analysis heavily in their ranking algorithms so it’s important to obtain as many links from high quality sites as possible. Many of the article sites aren’t the best quality, but because there are so many, the links in aggregate can have a significant impact on your rankings.
What kind of results can you expect from an effective article marketing campaign? In this case study, I’ll show you a specific example of a small site in a very competitive niche that’s using articles exclusively to drive highly targeted traffic (4,000+ visits a month) and make over $1,700 in monthly revenue. Article marketing has a lot of potential – so make sure you don’t overlook it! I’ll go over many of the most important article sites and outline a strategy you can use today for quick money-making results.