My 5-Figure Website Purchase – Why Buying Established Sites is the Shortcut to Success
July 23, 2009 - Written by Gyutae Park
If you’ve ever started a website from scratch with the intention of making money, you probably know that it usually requires a long and hard process. First you need to come up with a unique idea that hasn’t been done before, create the design and structure, and constantly develop content and features. Then in order to drive traffic and gain exposure, you need to build links and relationships, optimize for SEO, engage in social media, and on and on and on. It could be many months or years before you finally turn a substantial profit – if at all.
I’m not saying that establishing a new site is impossible. You just have to be willing to spend a lot of time, effort, and money – especially if you’re really serious about quickly growing market share. For example, you need to invest in features and tools that provide users with unique value and pay costly advertising fees to attract new visitors. Even SEO is becoming more difficult for new sites, as competitors already have a large lead in terms of quality and quantity of links (a big part of search algorithms) and as Google places a higher degree of trust in older, more established sites in the rankings.
Starting an online business might seem easy, but there are a lot more barriers to entry than you might think – and the cards are stacked against you starting out. You have to be ready to execute and bust your butt in order to get to the top.
According to Technorati, thousands of new blogs are created each day, but only a tiny percentage of them ever make a penny or stay up past a few weeks. You can see from the graph below that 55% of the blogs online have Technorati Authority of 0. (Technorati Authority is the number of blogs linking to a website in the last six months. The higher the number, the more Technorati Authority the blog has.)
What does this mean? The majority of sites online aren’t worth linking to, and thus don’t make any money. When you start a new site, you’re automatically a part of this group destined for failure – unless you can prove otherwise. Sure with good marketing you can quickly climb up, but as I mentioned, it’s going to be a long road ahead.
So what’s the solution?
Buy established sites.
That might seem intimidating or out of reach, but what you may not realize is that buying an existing site with established traffic and revenue is actually safer than starting a new site. Really.
In this case study I’ll lay out my own experience in buying a site in a competitive niche (for 5 figures) and explain all of the benefits I’ve obtained as a result. Buying sites is essentially a shortcut to success – you just need to be equipped with the right tools and knowledge to make sound investments. Lucky for you, I’ll outline everything you need to know in this case study.