Week 2 of the Affiliate Marketing Showdown – Who’s Winning?

September 2, 2008 - Written by Gyutae Park  

First of all, I’d like to apologize for the recent lack of posts. I’ve been extremely busy with SEO client work and managing some of my other projects. I’ve also been working through Yaro Starak’s Blog Mastermind course and it has gotten me rethinking my blog strategy and business. Look forward to my review on that soon.

As for my affiliate marketing showdown with Tyler Cruz, the half way point has already come and gone and unfortunately not too much has changed in the past week. I’m up $5.99 (which puts me ahead of Tyler – check Tyler’s latest stats), but I’ve only spent a total of around $100 – which is horrible considering my budget coming into this competition was in the 4 figures.

Below are my stats so far, broken down by day.


 
I chose an offer that I worked with in the past so I had a general idea of the type of keywords I wanted to use. I put up a new landing page to increase conversions and for the most part, it’s been converting well. The problem for me so far has been driving traffic. In the first 3 days of the competition, I tested using the Adwords content network. The clicks and conversions slowly trickled in, but for some odd reason, my ads stopped showing and wouldn’t start up again no matter what I did. I created a new campaign for the search network – and all my keywords showed a “poor” quality score, even though my landing pages and ads were extremely targeted and relevant. I’m guessing that my campaigns were slapped for promoting a “thin affiliate site”. In case you didn’t know, Google is totally against one-page affiliate landing pages that don’t provide extra benefits for users in addition to the merchant sites. I contacted Adwords support about this and got no reply. I even tried moving my campaigns to a new Adwords account, but that didn’t work either.

At this point, I’m pretty sure that my entire domain has been slapped in Adwords and that it’ll stay that way no matter what I do. In order to get past this restriction, I’ll have to set up a new domain, add some new pages of content and articles, and create a new Adwords account for my campaigns. Although that requires a lot of work, it should do the trick. Better late than never, right?

I’ve also been marketing my affiliate offer using Facebook’s PPC network. For those of you that don’t know, Facebook has an advertising system that allows you to target users based on any of the information they fill out in their profiles. This includes things like location, sex, age, schools, relationship status, workplace, interests, job titles, etc. Considering the fact that millions of Facebook users give out detailed personal information in their profiles, the network presents a great opportunity for advertisers to reach out to a targeted audience.

There are TONS of pageviews generated on Facebook, but I’ve found that the click-through rates are generally extremely low. People on Facebook stay on the site for long periods of time and usually aren’t looking to leave by clicking on ads. In my Facebook ad campaign I started off with a clickthrough rate of .03% but worked my way up to .1% by optimizing the titles and changing the image. It’s amazing how simple changes like that can make all the difference in PPC.

So there’s only 10 days left in this competition and I admit that I haven’t really done much. Tyler’s in the red last time I checked, but that doesn’t mean he can’t come roaring back in the next week. I’m going to start up my Adwords account tonight and hopefully kick up the volume for the final stretch. Otherwise, my performance will be more embarrassing than any humiliation video we might have to make. Look out, Tyler!

If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.
Posted in Affiliate Marketing
Winners Circle - Internet Marketing Case Studies
Related Posts:

Comments

7 Responses to “Week 2 of the Affiliate Marketing Showdown – Who’s Winning?”

BlogSavvy on September 3rd, 2008

Gyutae, Keep it up, I was initially disappointed with the contest, then Tyler wrote and gave me some insight, i was simply surious to see how well it worked, and what your too could accomplish within the time frame. Good Luck.

Gyutae Park on September 7th, 2008

Thanks. I saw the criticisms in your post and hope the rest of the information I release about affiliate marketing won’t disappoint. My affiliate campaigns for this competition haven’t gone as well as I would have liked, but I’ll be posting up a case study of what I did and how I did it when this is all over. Thanks for understanding.

 
 
Irish on September 3rd, 2008 Subscribed to comments via email

Both of you are great affliate marketer. No wonder, the competition is very tough. But I know you can do it Gyutae!

 
Tyler Cruz on September 4th, 2008

Actually, both of us are horrible affiliate marketers. That’s partly why we’re running this competition in the first place 😛

Gyutae Park on September 7th, 2008

Hey Tyler, speak for yourself! (actually I guess you’re right judging from how we’re doing right now).

 
 
Jay on September 10th, 2008 Subscribed to comments via email

LOL! At least you guys are in the green, right?

Jay

 
Jay on September 10th, 2008 Subscribed to comments via email

Oh, and what’s up with not posting for like two weeks?!

Jay

 
Name (required)
E-mail (required - never shown publicly)
Website
Your Comment (smaller size | larger size)

Trackback responses to this post

Gyutae's Top Picks

Recent Readers

Blogroll

Connect with me