Video Innovation in Affiliate Marketing – You Better Be Using Video

February 26, 2008 - Written by Gyutae Park  

sony hd camcorderThe Video Innovation session at Affiliate Summit West 2008 was moderated by Melissa Salas. director of marketing at Buy.com. The panel consisted of some of the top video gurus including Tim Carter (AskTheBuilder), Joel Comm (Next Internet Millionaire), Brian McCarthy (Revver), Steve Rosenbaum (Magnify.net), and Gary Vaynerchuk (Wine Library TV).

Video is supposedly the next big thing, mainly because people not only want to read content but they want to actually see and hear what’s being communicated.

Why video?

Below are some reasons why you should be using video on your sites.

  • People respond more to video
  • Gives brands a lot more credibility and makes things look more professional
  • Can be delivered to a wide market and become viral
  • More efficient sales tool
  • Clearly and efficiently delivers messages
  • Is more popular for people who are hesitant to check out offers or products

Basically, the session boiled down to this: Build quality content that is entertaining and/or provides solutions to problems for a particular niche. Then use video as an effective marketing tool to add value and connect with visitors.

Video is becoming increasingly easier to create and use.

With free hosting platforms like YouTube and Revver, there are few barriers to entry for incorporating video into your sites. Flip camcorders go for just a hundred dollars and full studio-quality HD camcorders which once cost a fortune can now be obtained for a couple thousand dollars.

Video is not simply just a fad and is here to stay.

Tim Carter mentions that video represents the 4th level of the Internet and that websites that don’t utilize it are going to languish in the near future. People are captivated by video which sparks their survival instinct and their need to be attentive (a bit of a stretch here). Regardless, video is an extremely powerful marketing tool that can do wonders for any site. In fact, Tim shares that his sales went up 400% shortly after placing instructional videos on his site. Not bad.

So what kinds of videos can you utilize on your site?

The most common question that people have is, “What do I create video for?” Well this varies widely depending on the industry so it’s important to test different ideas and see what works. What may be appropriate for a celebrity gossip site may actually hurt an Internet marketing blog like Winning the Web.

Here are some examples of how you can incorporate video into your sites.

  • Use yourself, share news and insights on camera
  • Throw a contest asking your customers to film themselves for testimonials, etc.
  • Go out and find something interesting. Spontaneous video.

Video is getting simpler to use every day and the Internet is shifting towards video more and more. In order to stay on top and gain popularity for your site, it’ll be extremely important to use video content.

Are you using video are your sites? If so, what are you doing and how effective has it been? If not, why not? If you don’t do it, your competition will.

Ok ok, I know I don’t use video here on Winning the Web but I think it’s something I eventually want to get into. I’m a bit unnerved by the thought of having my videos plastered on the Internet, but I guess it’s something I need to get over. What are your thoughts? Video on Winning the Web, yes or no?

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20 Responses to “Video Innovation in Affiliate Marketing – You Better Be Using Video”

Tevin Anderson on February 27th, 2008

I love the idea of using video in the right context. It just can’t be used for the sake of “just having a video”. But the same applies for any blog entry. You shouldn’t blog everyday, just to have fresh words on the page.

You should blog everyday, only if you can provide fresh, original, and unique content.

And I think the using of videos is a great way to supplement/improve a blog. And I plan on it being an intergral part of my new local niche blog Tacoma Downtown.

Gyutae Park on February 27th, 2008

Hey Tevin,
You make a great point here. It’s really not about the medium, it’s all about the content. Video is just a tool that will greatly enhance QUALITY content.

 
 
Jamie Harrop on February 27th, 2008 Subscribed to comments via email

Gyutae, I really think you should give video a go. I’ve recorded several video blogs and all of them have prompted a lot more comments and reader interaction. They’re a lot of fun to do. It feels more “real”, rather than just using the tips of your fingers to write.

Gyutae Park on February 27th, 2008

Hey Jamie,
I totally understand what you mean. They feel real, but maybe a little too real. I think that’s why I’m a bit hesitant. I’m glad it has worked out well for you though. I’ll give it a go in the near future. What do you use to record?

Jamie Harrop on February 28th, 2008 Subscribed to comments via email

Hey Gyutae,

In terms of hardware, I’ve been using the 1.3 megapixel camera built in to my laptop. The quality is awful, but my readers really don’t seem to care. I’ll be purchasing a video camera in the future, but right now my readers prefer to see a grainy video than no video at all.

For software, I bought Vlog It from Adobe. Just $29 and you get an awsome interface with a teleprompter and a bunch of other things to help. http://www.adobe.com/products/vlogit/

(Comments wont nest below this level)
 
 
 
Tom Beaton on February 27th, 2008

Video is very effective. I think the big use of video is going to be in first complementing online magazines but eventually replacing magazines.

Gyutae Park on February 27th, 2008

Video and magazines ares completely different things so I don’t think one with replace the other. Video is gaining a lot of traction though and will probably become the favored medium, especially online.

 
 
Andrew Pavelski on February 27th, 2008

I’ve considered doing a promotional video for my website and will hopefully get around to that! If I make it funny or interesting, I think it will do really well w/ social networking sites like stumble upon…and may even earn me some $ through Revver or Metacafe, while serving the purpose to promote my site…

I think visitors really enjoy a quality video of a blogger talking. Videos definitely attract a lot of attention from social networking sites. I think WTW should do a video sometime in the near future!

What are your thoughts on something like a podcast?

Gyutae Park on February 27th, 2008

Podcasts are great. They combine the updates of a blog with the new multimedia aspects of audio and video. Definitely a good way to go. iJustine does a great job with this.

 
 
ms danielle on February 28th, 2008

thanks for posting these notes, i wasn’t able to catch the whole session. personally i like video posts, and if you incorporate a mini outline or intro of what you’ll be discussing, it helps too i think. i might try some video posts as well, it definitely helps with personal branding

 
Jason on March 1st, 2008

I’d like to start vlogging eventually. It does make a blog more interesting. I don’t think a daily video is needed…but even once a week is cool.

 
Affiliate Confession on March 3rd, 2008

Another project I need to find time to do…video. Haven’t really thought about it much, but it’s probably time to start.

 
Bud on March 3rd, 2008

I see the benefits of video blogging but in some ways it bugs me. At work I do not want to watch videos on a blog. I will read the text or skip the article yet sometimes I enjoy watching the video. I am torn between the two and have been debating using it since the launch of my blog.

If you are going to use video on your site you should check out http://www.theflip.com/ a lot of video bloggers use it and rave about it.

Bud

Tom Beaton on March 3rd, 2008

Like you when at work I cannot watch videos, but I can read posts through my feed reader. Videos in this case are no good to me. When at home though I do enjoy video posts. There is a sense of connection but also, often a message is put across more quickly.

 
 
Car345.com on March 10th, 2008 Subscribed to comments via email

No wonder youtube is growing by leaps and bounds.

video, podcast and print media are the other three parts one can use apart from onine content sites like blogs and web pages.

 
Michael Heindel on March 14th, 2008 Subscribed to comments via email

I love video, the value compared to written text with photos is well worth the effort. I got approval to start using CamStudio at my dayjob. Slowly video will grow to more uses in the business world.

Michael

 
Jim Kukral on March 20th, 2008 Subscribed to comments via email

I do it every day, and my readers/viewers like it. Most of all, I like it. That’s the most important thing.

 
California Web Design on March 24th, 2008 Subscribed to comments via email

I think video would be a great way to spice up any blog, this is an interesting article ! GO VIDEO BLOGGERS 😀

 
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