Understanding the Time Value of Link Building & Promotion – Double Your Productivity in Half the Time
February 6, 2008 - Written by Gyutae Park
How much time do you spend promoting your site and building links? If you’re like me, you chug away at website promotion without seeing an end in sight. There are links to be built, blog comments to be made, content to be created, and social media profiles to maintain. How does one keep up with it all?
This is actually something that I’ve struggled with for a very long time. There’s always promotion to be done and nothing seems to be enough to achieve higher search engine rankings, more blog subscribers, and increased online revenue. Innately, we want more and more and are willing to become workaholics to achieve the unachievable. Does this sound familiar?
When building links or promoting your website, it’s important to focus on the most effective methods that will yield the greatest results. I’ve written about this before, but the Pareto rule states that 20% of actions lead to 80% of the results. By being more time efficient and resourceful, it’s possible to achieve more by doing less. I know that this is a foreign concept to most people but it definitely works.
Below are some points on how and why being more efficient will lead to greater results.
- More time and energy to spend on the activities that lead to the most profit.
- More time to spend on other projects. Don’t put all of your eggs in one basket.
- More time to relax and enjoy life.
- Set limits. Greater sense of satisfaction knowing that you finished your work and accomplished your goals.
Using this method, it’s possible to double results while cutting time spent in half. Are you going nowhere with your online projects? Do you feel overwhelmed by the endless items on your promotional to-do list? Value your time and cut down to the most effective methods.
Tomorrow I’ll describe some specific ways in which to put this concept into practice in your link building campaigns and your promotional efforts. I’ll go into a lot of specifics and offer insights to save you time and make you money. Subscribe to the RSS feed and make sure you don’t miss out!
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The 80/20 rule is golden and can be applied to so many aspects of life. Focusing on the things that are working is the best way to improve your results. I think once you have reached your limit on them, that is when you should start looking into the methods that are not really working
Agreed. Why try new things without maximizing what already works? I think a lot of times we get caught up in quantity that we forget the quality that’s right in front of us.
This is exactly when when I started http://www.feedflare.ca I went with a package from my host called the Bloggers package. What they do is maintane all the upgrads for wordpress and set up the plug ins. I run around 30 or so plug ins and upgrading them takes a lot of time out of my day atleast once a month. With them doing that I can focus on my groth more instead of maintaning issues. It is 15 bucks a month or less if you use the johnchowrocks coupon code and it really saves time.
That’s a great way to save some time. Those upgrades can take forever to do. Are you using Bluefur?
Great post, mate and like Thomas said, it does apply outside of webmaster affairs.
I think it applies to life in general but more so on the web because results are actually measurable with traffic and income.
Though you can achieve a lot by working smarter / more efficient instead of harder, you’ve still got to be willing to put forth some substantial effort if you are looking to succeed. Good 80 20 principle — I’ve definitely got to read the “4 hour workweek”…
4 Hour Workweek is really a great book that I recommend everyone read. Tim Ferris does a great job with it (Did you know he’s a blogger?) Of course saving time is not the same as being lazy.
Many people recommend using the 80/20 rule but I digress. Yes, it is very useful and makes you more productive, but only after you have achieved success. Seriously, if a new blogger was to focus only on the important tasks like pitching A Listers, starting contests etc but not on the low end tasks like networking with small bloggers then he would never be able to join the A List.
True, but productive activities change depending on what stage of the cycle you’re in. For example, guest posting is extremely effective for a blog starting out, but not so much for an established blog.
Using the self promotion service ensures that this becomes a myth. The Tooter software does all the registration and submission as if it was done by hand and it saves time. Tooter knows what every website wants. Sites will drop their link to your site without letting you know, or maybe add you and not tell you. Keep your ear to the ground on this front to ensure that you’re capitalizing on any opportunities and keeping your inbound link numbers high in the short period.
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Jbsjohn
Link Building
Hi Gyutae,
This is my first comment over here and I must say that your blog is excellent! Thanks to you and commenters for sharing their real life experiences of increasing their productiveness.
Planning, execution, tracking, follow-ups, time management and improvements are parts of success factor cycle.
I also totally agree that working on a single project at a time can be very risky.
Balancing one’s time everyday without fail in really important business activities that cannot be automated is vital. For me, increasing efficiency is a continual lifetime process and there is always more scope of improvement.
I am definitely going to read “4 Hour Workweek” and would definitely target to achieve it. The real problem is not the knowledge part but its implementation (working less and earning more – being successful).
Looking forward to your tomorrow’s post.