T3leads Review – A Unique Affiliate Network with Big Money Claims

New affiliate networks seem to pop up everyday and it can be quite a chore determining which ones are actually worthwhile. Today I’d like to review T3leads, a pay-per-lead affiliate program that sells generated leads through a unique auction system that supposedly allows affiliates to maximize profits. Basically how it works is publishers have their visitors fill out an application (considered a lead) but the payout is not predefined because advertisers in the niche bid and essentially compete for the leads. Leads could be valued anywhere between $2 and $150.

A unique auction system – will it fly?

This system is unique in that affiliates don’t drive traffic to specific advertisers’ landing pages in the traditional sense. Instead, advertisers are represented by categories, which the affiliates would then promote via generic public landing pages provided by T3leads. For example, rather than promoting a specific eHarmony dating offer, a T3leads affiliate would gather application leads for the entire dating category via predefined T3leads landing pages. eHarmony and other related companies would then bid for those leads. Make sense? It’s definitely a very unique idea that I haven’t really seen done before. In theory, it would maximize payouts for affiliates, but I’m skeptical that advertisers would be willing to bid high for general leads not specific to their own offers. We’ll see how it does.

Features of T3leads

T3leads is focused primarily on the finance industry, which is one of the most lucrative niches online. Categories in the system include credit cards, auto insurance, payday loans, debt relief, home improvement, home loans, debt settlement, and credit repair. There are public and private websites (essentially landing pages) for each of these categories that publishers would send traffic to and hope to attain leads. Conversions occur when visitors fill out an “express application” that includes fields for name, state, zip code, and email address. T3leads works only with US traffic, even though much of their site is in Russian.

The T3leads control panel is relatively easy to use, with a navigation menu at the top and statistics displayed below that. Sections include Info for news and community features, Websites for publisher landing pages, Promo for banners, Bonuses for publisher rewards, Statistics for affiliate reports, and Settings for user preferences and payment options.

Registration for the program is quick and easy as well. There’s just one form publishers need to fill out before they’re accepted. However, members need to send a few qualified leads before they reach “approved” status and become active affiliates.

As for payment, there are 6 different options paid bi-weekly assuming that the affiliate reaches the minimum threshold  of $100. Not bad considering the fact that other networks pay monthly.

If you’re looking to promote T3leads, the program pays 5% on all leads generated from referrals for life.

Overall thoughts

Normally I’m very skeptical of new affiliate networks because they usually have little value to add to the current landscape. Most of are just “me-too” networks that have an extremely tough time competing with what’s already out there. However, T3leads is intriguing because it offers a completely new business model that has potential to succeed. If you missed my explanation in the beginning, T3leads sells its own generated leads through a unique auction system that allows payouts to follow competitive market forces. Essentially, affiliates drive conversions for T3leads, who then sells those leads to related companies in the niche.

Like I said, this model has potential but it’s a matter of signing on big name advertisers that are willing to test it out. I’m also a bit concerned about the quality of the leads because they aren’t specific to each individual company’s offers. This downfall could lead to less advertisers, lower payouts, less publishers, and ultimately a failed attempt at an affiliate network.

Regardless, it’ll be interesting to see how T3leads does with this unique system. If you work in the high-money finance niche, I recommend you sign up and try T3leads for yourself.

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