T3leads Review – A Unique Affiliate Network with Big Money Claims

August 20, 2009 - Written by Gyutae Park  

New affiliate networks seem to pop up everyday and it can be quite a chore determining which ones are actually worthwhile. Today I’d like to review T3leads, a pay-per-lead affiliate program that sells generated leads through a unique auction system that supposedly allows affiliates to maximize profits. Basically how it works is publishers have their visitors fill out an application (considered a lead) but the payout is not predefined because advertisers in the niche bid and essentially compete for the leads. Leads could be valued anywhere between $2 and $150.

A unique auction system – will it fly?

This system is unique in that affiliates don’t drive traffic to specific advertisers’ landing pages in the traditional sense. Instead, advertisers are represented by categories, which the affiliates would then promote via generic public landing pages provided by T3leads. For example, rather than promoting a specific eHarmony dating offer, a T3leads affiliate would gather application leads for the entire dating category via predefined T3leads landing pages. eHarmony and other related companies would then bid for those leads. Make sense? It’s definitely a very unique idea that I haven’t really seen done before. In theory, it would maximize payouts for affiliates, but I’m skeptical that advertisers would be willing to bid high for general leads not specific to their own offers. We’ll see how it does.

Features of T3leads

T3leads, best known as a pay day loans affiliate program, is focused primarily on the finance industry, which is one of the most lucrative niches online. Categories in the system include credit cards, auto insurance, payday loans, debt relief, home improvement, home loans, debt settlement, and credit repair. There are public and private websites (essentially landing pages) for each of these categories that publishers would send traffic to and hope to attain leads. Conversions occur when visitors fill out an “express application” that includes fields for name, state, zip code, and email address. T3leads works only with US traffic, even though much of their site is in Russian.

The T3leads control panel is relatively easy to use, with a navigation menu at the top and statistics displayed below that. Sections include Info for news and community features, Websites for publisher landing pages, Promo for banners, Bonuses for publisher rewards, Statistics for affiliate reports, and Settings for user preferences and payment options.

Registration for the program is quick and easy as well. There’s just one form publishers need to fill out before they’re accepted. However, members need to send a few qualified leads before they reach “approved” status and become active affiliates.

As for payment, there are 6 different options paid bi-weekly assuming that the affiliate reaches the minimum threshold  of $100. Not bad considering the fact that other networks pay monthly.

If you’re looking to promote T3leads, the program pays 5% on all leads generated from referrals for life.

Overall thoughts

Normally I’m very skeptical of new affiliate networks because they usually have little value to add to the current landscape. Most of are just “me-too” networks that have an extremely tough time competing with what’s already out there. However, T3leads is intriguing because it offers a completely new business model that has potential to succeed. If you missed my explanation in the beginning, T3leads sells its own generated leads through a unique auction system that allows payouts to follow competitive market forces. Essentially, affiliates drive conversions for T3leads, who then sells those leads to related companies in the niche.

Like I said, this model has potential but it’s a matter of signing on big name advertisers that are willing to test it out. I’m also a bit concerned about the quality of the leads because they aren’t specific to each individual company’s offers. This downfall could lead to less advertisers, lower payouts, less publishers, and ultimately a failed attempt at an affiliate network.

Regardless, it’ll be interesting to see how T3leads does with this unique system. If you work in the high-money finance niche, I recommend you sign up and try T3leads for yourself.

If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.
Posted in Affiliate Marketing, Reviews
Winners Circle - Internet Marketing Case Studies
Related Posts:

Comments

20 Responses to “T3leads Review – A Unique Affiliate Network with Big Money Claims”

Ray on August 22nd, 2008 Subscribed to comments via email

That site seems really fishy. Horrible grammar, unknown offers, cheap template layout…
I don’t get it. Why would an affiliate sign up with a company like that? Furthermore, why provide a review if you’re not gonna be honest.

I hope I’m not the only one who thinks this affiliate company looks like a front.

Just my thoughts!

Gyutae Park on August 22nd, 2008

Hey Ray,
I admit that the template does not look the best, but I have worked with the owner before and it’s definitely a legit company. The reason why the grammar is horrible is because he’s Russian and the offers are unknown because companies bid on the leads as I mentioned in my review. I believe that my review is honest – I aim to give my real thoughts and opinions from personal experience. The site definitely has things to work on, but I think the potential is there.

 
 
Ray on August 22nd, 2008 Subscribed to comments via email

Hi, I respect what you have said, just wondering why you don’t mention in your review the bad grammar or cheap template. I hope you can understand as a US affiliate that I would be hesitant to give my tax ID out to a company that doesn’t look professional.

Where have you worked with them before? Have you had good results with them?

Gyutae Park on August 22nd, 2008

That’s totally understandable. Thanks for the feedback – I should have put more emphasis on those aspects. I tried to review more of the affiliate side of things, but the little things definitely do matter.

T3leads is run by the same owner as TNX, which is a link brokering service. Pretty good results.

 
 
Ray on August 22nd, 2008 Subscribed to comments via email

Oh, didn’t know it was the same company. TNX looks a heck of a lot more legit. I’m a somewhat experience affiliate through my dating network, but usually don’t post comments on blogs as I’m more of a blog reader. You happened to have the first result on the big G for t3leads review so I found your review first and just thought their site looked a little shabby as I mentioned. Anyways, thanx for the prompt feedback!

Gyutae Park on August 26th, 2008

Awesome, glad you found the site! I appreciate the feedback and the comments. As David mentions below, T3leads plans on redesigning the site next month – but I agree with you that this is a huge factor that they should never overlook.

 
 
David on August 22nd, 2008 Subscribed to comments via email

Hi everybody,
I really appreciate that you guys visited our Affiliate Network!

Gyutae Park – thank you very much for your positive opinion for our company and myself. Your reviews are appreciated at T3leads.com

Ray – To start I would like to mention that I totally agree with you, to my opinion in Lead Generation & CPA Networks the most important thing is to have nice and clean design and content, (by the way – we are working on the new t3 design almost 1 month and will be live by the end Aug.) On other hand I would like to add that many USA companies with Nice and Clean design are sending traffic to T3, or XML post, which means that the most important is to have nice and clean feeds (please check our sites) that will convert your traffic with the high payout per lead.
I always point…
“If you really want to do something, you’ll find a way; If you don’t, you’ll find an excuse. – unknown

Please check back in around 1 month – I hope you will be impressed with the new design.

Thank you
David

Gyutae Park on August 26th, 2008

Thanks for the clarification David! I would have waited for the new design before launching the site though. First impressions go a long way in this business. Looking forward to it nonetheless. Best of luck!

 
 
David on August 26th, 2008 Subscribed to comments via email

Thank you too !

You will be one of the 1st persons that will be notified about the new design …besides that we are still doing very well with the current one.

The best!

David

 
David on November 8th, 2008 Subscribed to comments via email

Hello,

I would like to inform you guys (specially Gyutae Park, as I promised) that we have finished with the new design 🙂

The new lead tracking/reporting system (version2) will be live by the end of the year, when we will be able to make changes fast, without loosing traffic OR a lot of traffic.

Thank you for your attention.

David

 
Cavin on September 28th, 2009 Subscribed to comments via email

Be leary of these guys! T3 owes me over $800 and refuses to pay.

I am a financial related affiliate for many of the larger lead suppliers and was leary of these guys from the beginning but thought I would try them as an addition. A short period proved my gut feeling right as Victor at T3 will pull up anthing to no provide payment.

Besides lack of payment these guys offer very weak conversions, actually the weakest I have ever seen in the payday loan industry.

There are several better programs available and you should definitely explore those first.

John Glass on November 11th, 2009 Subscribed to comments via email

Calvin,

Was this situation ever resolved? Honest information in this industry can be very hard to come by. This program seems interesting but the question of paying a high rate for leads not specifically target toward your company is a big one.

 
 
HE on October 5th, 2009 Subscribed to comments via email

Thank you too !

You will be one of the 1st persons that will be notified about the new design …besides that we are still doing very well with the current one.

The best!

David

 
david on October 22nd, 2009 Subscribed to comments via email

Hi,
You may contact us any any time with any questions. We are ready and happy to assist you and provide the best conversion out there, for many product, mainly in Payday Loan vertical.
Thank you
David

 
david on October 22nd, 2009 Subscribed to comments via email

Cavin,

I am not sure what are you talking about. If you traffic was not fraudulent, we would pay you 100%. I would like to talk personally with you on the phone and find out where the problem is coming from. We pay 100% our bills, and I can guarantee you we have very high conversion, if not the best out there.

Feel free to contact me Monday afternoon at the office num, and ask for David G, (Not David T) and I will check the history of your traffic, find the source, why the leads were rejected, and also why you did not get paid, as you stated on this website.

Thank you

 
Chris Peterson on December 22nd, 2009 Subscribed to comments via email

Very interesting and useful post. I visited this site. According to me what I feel that site need to be eye-catching design. Otherwise everything is good and it is good affiliate system.

 
Dianne Binford on January 27th, 2010 Subscribed to comments via email

I would love to see an article about Affiliate Marketing written to help educate the ADVERTISER. It’s a hole in my experience as an e-tailer and I want to read up on it, but everything seems to be written from the publisher’s point of view. I need to better understand the land mines as a retailer. What to look for, what to avoid, etc. Also, address the channel sensitivities surrounding affiliate marketing for manufacturers whose biggest business comes from selling to department stores, yet compete with that channel by selling via their own specialty stores and their own website.
Will you do that?

 
victor edinian on February 5th, 2010 Subscribed to comments via email

Cavin,

You had issues with your technology. You fixed that, we paid you.

As far as conversions and performance, T3 has one of the highest payouts in the payday loan industry. If you traffic is search or ppc, you can’t go wrong.

You do have a right to voice your opinion, and you did work with us for at least a year, so I’m confident that things were ok.

I no longer work at T3, but I can say with confidence that they are one of the hardest working networks out there, with high respects. Even as a former employee I can vouch for them.

I hope that you will refresh your posting after the fact.

Victor

 
infopediaonlinehere on March 6th, 2010 Subscribed to comments via email

this is a great post

 
Name (required)
E-mail (required - never shown publicly)
Website
Your Comment (smaller size | larger size)

Trackback responses to this post

Gyutae's Top Picks

Recent Readers

Blogroll

Connect with me