Setting SMART Goals for Your Website or Business
December 14, 2007 - Written by Gyutae Park
Do you have goals for your website? If not, you are missing a critical step in your journey to success. It amazes me how people start websites without having any real goals they are striving for. Many take the “whatever I can get” mentality and go forward thinking they can make millions from an online venture. However, without effective goal-setting, your site has already failed. In this article I will detail the important components of an effective goal using the SMART acronym. I’ll also share with you Winning the Web’s own set of goals so you can use it as a guide.
Goals need to be specific in detailing what you are trying to achieve. Otherwise, it is easy to become wishy-washy and get sidetracked by distractions that come your way. Be as specific as possible with your goals. Example: “I will create a how-to guide with 10 useful tips for model airplane building.”
Your goals also need to be measurable so that progress can be tracked and monitored over time. Vague and immeasurable goals are discouraging because you never know how you’re doing. An example of a goal to avoid is something like “I will make the best model airplane site in the world”. How do you measure best? You can’t. Make sure your progress can be measured with hard facts and figures.
Although you want to stretch yourself and reach high, you don’t want to make your goals so high that they will only lead to inevitable failure and disappointment. For example, a goal like “I will gain 10 billion RSS subscribers for my blog this year” is not only impossible but crazy. I don’t even think there are 10 billion people in the world using the Internet. Find a happy medium and work hard to meet your attainable goals.
Tie your goals closely to the topic of your site. Doing so will enable you to focus your efforts to succeed in your chosen niche or platform. For instance, a blog should be more focused on RSS subscriptions, comments, and community building than a static resource site. Plan your goals accordingly.
Assign deadlines to each of your goals. This will motivate you to take action within a predetermined time frame and to strive for results as soon as possible. Challenge yourself to be more efficient by including the “when” in your goals.
Winning the Web’s SMART goals
Below are some of the goals for Winning the Web as a top Internet marketing blog.
- Attain 1,000 RSS subscribers and $1,000/month in advertising revenue by July 2008
- Post at least once a day with each article having an average of 25 comments each
- Be cited and linked to from all top resources for making money online and Internet marketing
These are just a few of the goals I envision for Winning the Web in the near future. By pushing myself and working hard to attain them, I’m on the right track to see success. Let’s see where this blog is in 6 months. What goals do you have for your own site?If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.