Shoemoney Tools Review – SEO, PPC & Link Building Tools
November 17, 2008 - Written by Gyutae Park
With the success Jeremy Schoemaker of Shoemoney has experienced over the last couple of years, it’s no wonder that he’s recently launched a membership site that includes a suite of useful tools for SEO, PPC, and link building. Now you can get access to the private tools that Shoemoney himself has been using to make millions with his online business.
In case you’re not familiar with who Shoemoney is, he’s the guy who posted up his Adsense check for $132,994.97. He got his start in the Internet marketing world running a ringtone site called NextPimp.com and currently blogs about Internet business at Shoemoney.com. He also built up and sold a successful advertising network AuctionAds, runs a premier Internet marketing conference Elite Retreat, and is currently working on establishing Fighters.com. He’s a pretty successful guy who has a knack for making his online businesses work for him.
To be honest with you, I was a bit skeptical of Shoemoney Tools at first. I wasn’t sure if it could offer anything new or if it could live up to its monthly $99 fee. In this review, I’ll go over each of the individual components and let you know what I think based on my experiences with the site.
As you may already know, links are pretty much the most important factor when it comes to SEO. Analyzing and attaining quality backlinks to your site is crucial and the better tools you have, the more of an advantage you’ll have in increasing your search engine rankings. The backlink analyzer is a tool that lists out every link to any site you specify including the exact link anchor text. Not only is this incredibly useful for analyzing your own link profile, but it’s also a great way to spy on your competition and to attain links from sources you might not have previously considered. Below is a screen shot of some of the link graphs for Winning the Web (although I probably shouldn’t be sharing this publicly).
This is an extremely interesting tool that I haven’t seen anywhere else. Basically Shoemoney has figured out a way to collect link data for expired or unregistered domains and is selling this information to members of the site. Domains that have more links (including from .gov, .mil, and .edu) are valuable because they hold more SEO potential. Shoemoney has all of this data and you can take advantage of it by buying up some nice domains that already have a good amount of link equity. The only caveat is that you don’t know the exact domain name you’re buying. You can do a search for domains that contain a specific keyword, but you’re not able to see the entire domain name until you buy.
This is another great SEO link building tool. Essentially what it does is collect the top 10 results in Google for a keyword you specify, and aggregate all of their link sources. If you want to rank for “internet marketing” for example, a good link building strategy is to attain the same links that the top ranking sites already have. This tool provides an easy method to find them.
Keyword Density Tool
The keyword density tool helps you to tweak your site for on-page SEO attributes against your top ranking competitors. For example, below is a screen shot of how Winning the Web is utilizing one of its main keywords “internet marketing”. As you can see, it shows keyword density and whether or not the sites are using the keyword in their title, meta, and header tags.
This one is pretty basic. It keeps track of rankings in Google, Yahoo, and MSN for keywords that you specify for your site. Honestly, the interface for this tool isn’t great and is actually very klunky. There’s no way to import multiple keywords and websites – you have to add everything one by one. For a good ranking tool, I’d recommend using Aaron Wall‘s free Rank Checker.
Want to know which pages on your site are linked to most? This tool will show you the top 10 most linked pages within a specified domain.
This tool shows what sites are being linked to from a domain that you specify. Most tools show links TO a domain, but few show links FROM a domain. This information will come in handy when researching link targets.
This one simply measures keyword density. Nothing really worth noting here, but the team is working on expanding this tool to include more SEO on-page factors.
This tool takes in a keyword and will give you the ad copy that people bidding on that keyword are using in Google, Yahoo, and MSN. You can then experiment with the ads and see how well they are performing. It’s not recommended to blatantly copy, but using existing ads is a good starting point for your own campaigns.
The generator lists out a bunch of keyword suggestions based on what you type in. This one isn’t too special and you can probably get better results by using the Google Keyword Tool.
This tool allows you to attain all of the keywords being bid on for a domain. Spyfu and Key Compete offer similar services and I’d be interested in finding out how they compare to Shoemoney Tools. Anyone have any ideas?
Local Keyword Generator
The local keyword generator will make your life a lot easier if you’re looking to optimize for local PPC marketing. The tool allows you to add cities and zipcodes for a surrounding area per keyword. Clickthrough rates can skyrocket just by adding a specific locations to your keywords and ad copy.
Local Trademark Bidding Tool
The local brand tool allows you to find local competitors to add to your keyword list. You simply add the keyword, location, and radius and it’ll come up with brand keywords for competitors in the area. Pretty nifty.
Link Building Tools
Related Blog Posts
This tool finds blog posts related to your niche topic. I’m not too sure what the value is though because I can easily use Google Blog Search to come up with a more comprehensive list.
All in all, Shoemoney Tools is a great resource for anyone serious about SEO and PPC. The tools that I find especially useful are Backlink Analyzer, Domain Marketplace, Find Backlinks, Ad Generator, and Keyword Grabber. If you’re able to find some good SEO link opportunities or new PPC keyword and ad copy ideas using the tool, you can easily make the $99 membership fee worthwhile. Give it a shot and see what you think. Most projects backed by Shoemoney tend to be a success.
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