Romow Directory Review – Is It Worth Submitting to?
February 11, 2010 - Written by Gyutae Park
Back in the early 2000s, link building was relatively easy. All you really needed to do was submit your sites to a large quantity of online directories using your targeted keywords – and you were almost guaranteed improvements in organic search rankings. A lot has changed since then, and needless to say, SEO is a lot more difficult and complex. As for directory links, Google and the other search engines have pretty much discounted their SEO value and there are now only a handful of directories worth submitting to.
So how do you know whether or not a directory is worth submitting to? Here’s a list of 6 crucial questions to ask yourself before any directory submission.
Today we’ll take a look at Romow.com, a business web directory that has been online since 2006 and brands itself as an “Internet Marketing Center”. The site features 21 main directory categories like Arts, Business, and Health with a large number of sub-categories under each. Not only that, but each category has its own blog where guests can leave posts (including their link in the byline) as long as they follow all of the strict guidelines.
So is Romow worth submitting to? Let’s put it to the test by looking at the 6 crucial questions for directory submissions.
1. Will it drive traffic?
According to Compete data, Romow.com receives around 50-60k unique visitors per month.
Clearly this isn’t just some random directory that no one looks at, but is rather a resource with a lot of good content. The deep directory pages themselves probably don’t get too many views compared to blog posts, but based on the traffic numbers my guess is that the directory is actually used by real visitors to find new sites. Definitely a good thing.
Furthermore, SEMRush data suggests that Romow.com receives around 30k visits from Google every month with decent rankings for keywords like “web directory”, “internet marketing center”, and “online advertising.”
If Google trusts the site enough to send traffic to it, that probably means the directory links are trusted and thus pass SEO value.
2. Is it related to your niche?
Romow is more of a general web directory, but it does focus on business. Pretty much any site can find a category to submit to.
3. Does it require editorial review? Is it free?
Submitting to Romow costs $120/year for a featured listing or a one time payment of $60 for a regular listing. There are strict guidelines in place (e.g. no keyword stuffing in links) and all submissions are manually reviewed. The price barrier means that spam will be kept out. In fact, their slogan is “where quality means everything” – another positive point for Romow.
4. What other sites are included?
Each of the sub-categories only house around 10-20 links, many of which lead to large sites you’ve probably heard of before. Again, this is a good thing because it breeds trust and means the directory links will continue to pass SEO value (less links on a page means more link juice is passed through to each).
5. Is the page on which you would be listed indexed? How often is it crawled?
Links are only valuable for SEO if Google knows that they exist. Check to see if the pages your links are on are indexed in Google by using the “site:” operator. As of this writing, there 26,400 Romow.com pages indexed in Google, including 583 from the business category.
6. Can your time and money be better spent doing something else?
This one’s for you to decide. Directory links aren’t the best in the world, but for a one-time fee of $60, a link on Romow.com is not bad. If you’d rather save the money but still get a link, a good alternative would be to submit a guest post to one of the Romow category blogs. As long as you send in good unique content, you’ll get a free link out of it.
So there you have it. Based on my analysis, Romow.com seems to be a directory worth submitting to. The site has a Google PageRank 5, 565,000 inbound links according to Yahoo Site Explorer, and a good amount of traffic coming in from Google organic search.
Again, submitting to directories is no longer a high priority link building strategy, but is still a quick and easy way to build foundational links especially for newer sites.
Take a look at the Romow Web Directory. Submit a link for $60 one time or write up a guest post for one of their blogs to get a free byline link.
Additionally, Romow has an affiliate program for webmasters to promote, offering 25% commissions on all sales (i.e. $15 commission for a regular listing, $30 for a featured listing). Payment is made via Paypal for balances over $100. If you’re interested, sign up for the Romow affiliate program.
What are your thoughts on Romow? How does it stack up compared to other directories that you like?
Disclosure: This is a paid review sponsored by Romow.com. However, all opinions expressed here are my own and a positive review was not required or incentivized in any way.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.