10 Reasons Why You Should Write Product Reviews On Your Blog
September 8, 2008 - Written by Gyutae Park
Are reviews a big part of your blogging repertoire? If not, you definitely want to reconsider your strategy. Some of you may think that reviews should take a back seat to authority informational articles, but writing reviews is also an excellent way to build a blog and to establish a strong business in your chosen niche. Of course effectiveness will vary from industry to industry but there are many benefits to writing reviews on your blog, many of which I’m sure you’ve overlooked in the past.
Reviews are best suited for blogs with a focus on products and e-commerce. For example, it makes sense for an iPhone blog to feature reviews on the latest applications, accessories, and features. However, reviews also work well on informational blogs. If there’s enough demand for you to start a blog on a subject, you can bet there are products and services targeting the same audience. Unless you’re looking to promote only yourself, you should actively review related products and services on your blog.
Below, I’ve listed out 10 benefits of writing reviews on your blog. Hopefully that should be enough to convince you to either get started or keep going. Read on for more.
10 Reasons Why You Should Write Reviews On Your Blog
1. Cha-ching! Earn money for your reviews
Ok, so this is the most obvious of reasons and probably provides the most incentive. It’s no secret that there is money to be made in reviews and many of the top bloggers make six-figure incomes with this strategy alone. Companies love blogs as an advertising platform because readers listen to and trust leading bloggers. Because of this, they are willing to pay a premium for paid reviews and provide higher referral rates to bloggers in order to promote their products. Bloggers like you benefit from this because they are essentially paid for giving honest feedback and opinions on products – either up-front (paid review) or per referral (affiliate marketing). For smaller blogs, blog review networks like ReviewMe, Sponsored Reviews, and PayPerPost make it easier to find advertisers and make money via a marketplace. The bottom line is that writing reviews on your blog will enable you to make money online.
2. Get free stuff
Now I don’t know about you, but I love getting free stuff. Whether it’s a t-shirt, a membership, or a computer – if it’s free you can be sure I’m on it. Want free stuff for yourself? Writing reviews on an authority blog in your niche will naturally attract advertisers who will willingly provide you with free products in order for you to review them. As a result of Winning the Web, I’ve gotten a ton of free stuff including: press passes to Affiliate Summit, various Internet marketing related ebooks, memberships to sites like SEOBook and Compete Pro, tshirts and schwag, wordpress plugins like WP Review and Link Cloak, and Ranksense SEO software.
3. Build connections with important people
You might think that a blog review is just an exchange of exposure for money, but it’s a lot more than just that. Companies you promote on your blog will remember you and that connection can help you out in your business later on. For example, say that Pepperjam Network buys a review on your blog. They really like the results and recommend you to some of their affiliates, who then get in touch with you to do more business. On the outside, reviews may only seem like a means to promote other people, but in actuality, bloggers benefit a lot as well through increased networking opportunities.
4. Learn the industry and stay up to date
Furthermore, frequently writing reviews on your blog forces you to stay on the cutting-edge in your industry. What are the newest products in your niche and how are they better than the current offerings? What do users want? Where is the industry headed? By analyzing the competitive landscape by doing reviews, you’ll know all of this valuable information ahead of time – which will then make you a more knowledgeable blogger worth listening to.
5. Learn what works and what doesn’t – find new business ideas
In addition to keeping up with the industry, writing reviews on your blog enables you to critique various products and business models that you otherwise would not be exposed to. By analyzing what works and what doesn’t, you’ll be able to discover market needs before anyone else and capitalize on those opportunities with new business ideas. Furthermore, writing reviews is essentially training for sales copywriting. By tweaking what you say and how you say it, you’ll learn what converts best for affiliate marketing and how you can best connect to readers in your reviews.
6. New relevant content for your blog
Let’s be honest here. If you’ve been blogging for more than a couple months, you know how difficult it can be to constantly think of new ideas for blog posts and articles. When the well dries up, you need something you can fall back on – so how about reviews? Generally speaking, reviews don’t require as much creative thinking that are characteristic of other types of posts. Sure, you should inject as much flavor and personal opinion as possible, but reviews generally take less initiative to conjure. Because of this, they are easier to write but still provide great value to readers. Why not mix things up a bit and keep it interesting?
7. Demonstrates authority and knowledge
Reviews are essentially a collection of your personal opinions on a product or service. However, opinions by nature require that you have a firm grasp on the subject matter before you’re able to relay your own thoughts. Because of this, writing a thorough review with insightful comments and a strong opinion is sure to demonstrate your authority and knowledge of your subject – which is just what you need to attract an audience for your blog. Sure, a review is partially “advertising” but it can also be used as great content that builds your site and authority.
8. Develops trust with readers
What would you trust more: a sales page full of marketing or a blogger’s honest review? In this situation, bloggers are the “good guys”. People turn to them for good advice and learn to trust them over time. As a blogger, you can leverage reviews to gain the trust of your readers. Be as honest as possible (even if you have to give a product a negative review) and never sell out on your readers for a few extra bucks. As long as you’re completely honest and transparent and let your personality shine through, reviews will help you build relationships with readers that will transfer to other areas of your business as well.
9. People are looking for reviews
A review may not seem as glamorous as a top list post that gets to the front page of Digg, but it’s something that people actually want and are looking for every day. Users in every niche are constantly buying products – and are looking for opinions and reviews to better guide their decisions. By filling this need, your reviews will likely start ranking in the search engines for product name keywords. You’ll gain many new readers from searchers and develop a reputation as a trustworthy reviewer.
10. Attract the right crowd to your blog: buyers
If you’re looking to monetize your blog and make money, you need the right type of audience. There are 2 categories of users: freeloaders and buyers. To put it bluntly, freeloaders will waste your bandwidth, use all your information, and not give you back a dime. It’s pointless marketing to these people. On the other hand, buyers are users who are genuinely interested in your subject matter and are willing to invest in related products and services. Which of these types of users should you focus your attention? The buyers of course. Writing extensive reviews is one of the ways to attract these buyer-types and make money on your blog.
If you’re not writing reviews on your blog already, I hope that the list above motivates you to start doing so. The upside potential is huge and you’ll start seeing a lot of great improvements on your blog.
Now that you know the Why of blog reviews, I’ll be going into the What and How in my next 2 posts: what you should review and how you should structure your reviews. Be sure to subscribe to the RSS feed and stay tuned for the next posts in this blog reviews series.
What do you think? Do you write reviews on your blog? How has it affected your readership and income? Let us know in a comment below.
The Complete Blog Review Series – Ultimate Guide on Writing Blog Reviews
- 10 Reasons Why You Should Write Product Reviews On Your Blog
- What To Review On Your Blog – 7 Ways to Find the Right Products & Services
- The 12 Essential Elements of a Highly Effective Blog Review – Make More Money
- 10 Easy Methods to Promote Your Blog Reviews