Publisher Spot Review – Find the Best Ad Networks
September 24, 2008 - Written by Gyutae Park
I know that I’ve been plugging my Internet marketing rival Tyler Cruz quite a bit these days, but I still owe him a review for promoting my contest a while back. So here it is finally… a review of Tyler’s Publisher Spot.
What is Publisher Spot?
Publisher Spot is basically an advertising network review site for publishers looking to try out new options for making money online. There are 3 categories for networks: top overall networks, top ad networks, and top affiliate networks. Each network has its own page, complete with a full review, overall score out of 10, and network details about creatives available, payment options, and features. Overall, Publisher Spot is a great resource for finding and experimenting with new ad networks. In fact, there are quite a few on the leader boards that I’ve never even heard of. For example, I’ve never seen 2 out of the top 3 ad networks, Bannerconnect and RealTechNetwork. Seriously? I guess I need to get out more…
What’s in it for Tyler?
Let’s be honest here. A review site like this has a ton of money-making potential if it were to gain more traction. Each of the networks listed on Publisher Spot has an affiliate program that pays Tyler a commission for every new referral. In fact, many of the networks pay a percentage of the revenue that the new publisher generates… for life. Just one referral of a big publisher or super affiliate can pay huge dividends for Tyler, who doesn’t need to do anything beyond creating and promoting Publisher Spot. He essentially earns commissions for doing nothing! Now I knew Tyler was lazy, but this is taking it to a whole new level.
My thoughts – What I like
I like Publisher Spot’s business model and I think Tyler’s onto something here. However, there are many competitors in this area and there are some overall pitfalls with the system in general. I’ll get into those in the next section. What I do like about Publisher Spot is its clean interface, usability features, search functionality, and comprehensive reviews. If I were brand new to Internet marketing, having a resource like this to try out ad networks would be extremely helpful. That’s what Publisher Spot seeks to offer.
Pitfalls of the system
Now for the pitfalls and limitations of Publisher Spot. Again, I like the idea and I think it has a lot of potential, both to help out publishers and to make Tyler some moolah, but there are some important considerations to note.
- First, my biggest question is who wrote the main reviews for each network? From my understanding, Tyler paid different publishers to write the reviews. While this is a good way to speed up the content generation process, it adds some inconsistencies in style and opinion. What one writer thinks is important may be disregarded by another.
- Next, what does the 1-10 scoring scale mean? What deserves a 2 or a 7 or a 10? Users will have differing interpretations of the system and that in turn will skew the data especially with smaller sample sizes.
- The scoring system disregards network specialties. For example, I know that Ad Toll is one of the few networks that offers Peel Away Ads. That fact alone could make the network #1 for some publishers, but that’s not reflected in the scoring. Publishers have different needs and preferences and I think it’s unfair to direct them towards a network just because it has the highest rating.
Other than those pitfalls, Publisher Spot has potential to be a great resource for publishers and affiliates – but only if it grows to substantial size. Right now, the blog and forum are pretty much empty and there aren’t too many registered users. A site like this is more effective the more users that it has. If this is something you’re interested in, I suggest you head over to Publisher Spot, sign up, and start voting on the networks you have experience with. You might even find a new one that gives you a big pay day.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.