Publisher Challenge Review – Compete for Prizes with the Top Affiliates

April 4, 2009 - Written by Gyutae Park  

publisher challenge logoLooking to compete against other affiliate marketers online? Well, you probably have enough competition as it is, but now you can actually track results on a leaderboard and get rewarded handsomely for being the cream of the crop. My Internet marketing friend Tyler Cruz recently launched a new site called PublisherChallenge.com where affiliates can compete with one another and win some sweet prizes from the top networks.

You all know my opinion on affiliate marketing contests. They’re great because everyone involved stands to gain. The affiliate network gets more qualified publishers to run their offers, affiliates are motivated and can win high-ticket prizes along with commissions, the contest holder earns referral fees, and the affiliate marketing community learns more about the tricks of the trade.

Publisher Challenge stems off of the success Tyler was having with his Market Leverage affiliate contests, where he teamed up with Market Leverage to give away some awesome prizes and earn a nice referral check every month (up to $6,000 a month). Tyler simply took the concept and moved everything to an entirely new site, and Publisher Challenge was born.

I really have to give Tyler props for this one. It’s a great idea that I know will be profitable for him and beneficial for affiliates and affiliate networks.

Site Features

Publisher Challenge looks great and is programmed very nicely. There is a leaderboard for each competition that is automatically updated with statistics for new members and commissions generated. This sort of near real-time tracking is crucial in making a concept like this work, and the site pulls it off very nicely.

Here are some of the most recent stats for Publisher Challenge. As you can see, quite a few affiliate networks have participated (including Market Leverage, XY7, and Motive Interactive) and the site has generated close to $750,000 in commissions – including $2,500 this month. A nice chunk of change…

publisher leaderboard

Limitations & Suggestions

The biggest problem with Publisher Challenge, which I think will severely stunt the site’s growth, is that affiliates MUST sign up under Tyler in order to participate in the competitions. If you’re already a member of the networks, then you can’t play. Although this ensures that Tyler gets paid, it dramatically reduces the number of participants. For example, I was already signed up with Market Leverage when Tyler launched his contests – so there was no way I could take part and win the prizes. Bummer.

Tyler, my suggestion to you is to open up the competitions to ALL affiliates, no matter who they sign up under, as long as they’re members of Publisher Challenge. This change will greatly increase participation and exposure for the site. The more people that play, the more others will take notice and talk about it as well. A large percentage of new affiliates will still sign up under your affiliate link so you’re bound to earn referral fees. As the site becomes more popular, you can probably even charge the networks to feature their competitions. With the new business that they’ll receive I’m sure they’d be willing to pay up.

Current Contest

The current affiliate competition for April features PeerFly. Affiliates who make the most commissions from the network in the month of April win prizes like a new Apple Macbook, Playstation 3 Rock Band, X-Box, Wii, and more. Affiliates in the VIP tiers ($25,000-200,000) can win even better prizes like an all-expense paid trip to Las Vegas.

After 4 days into the competition, the standings are as follows.

peerfly leaders

The leader only has $69.60 in commissions. Might be a good opportunity for someone to swoop in and take the prize.

What do you think about Publisher Challenge? Companies are already copying Tyler’s concepts so it must be a good idea…

Participate in the poll and leave your thoughts in a comment below.

What do you think about PublisherChallenge.com? Will you participate?

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Posted in Affiliate Marketing, Contests, Reviews
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Comments

9 Responses to “Publisher Challenge Review – Compete for Prizes with the Top Affiliates”

Chung Bey Luen on April 4th, 2009

I agree with you the biggest limitation is it does not open to current affiliate under the network.

 
Tyler Cruz on April 5th, 2009 Subscribed to comments via email

Thanks for the plug Gyutae.

You certainly aren’t the first one to recommend opening the competitions up to everyone, but this is something I cannot do for the following reasons (as taken from our FAQ):

1. We are only able to track the statistics and commissions of our own referrals.

2. If we allowed all affiliates to participate then it would be near impossible to win anything since publishers would essentially be competing against every single other affiliate in the network, which is usually at least 10,000 per network.

3. Affiliate networks generally run competitions with us and put up prizes to bring in new referrals. It is not beneficial for them to keep spending prizes on existing affiliates.

4. While PublisherChallenge aims to give out great prizes and provide a service, is not a non-profit charity. We put a lot of our referral income back into the site through new features, improvements, and upkeep.

Gyutae Park on April 7th, 2009

Hey Tyler,
That’s understandable…

How about mixing different affiliate networks in the same competition?

For example, having an online competition like the Top Affiliate Challenge Show where affiliates are placed into teams representing different networks. Then the entire winning team gets prizes. Something like that…

Anyway, I understand the limitations but I just feel like it can be so much more by opening things up.

 
 
MLDina on April 6th, 2009 Subscribed to comments via email

PublisherChallenge.com is a great idea, congrats to Tyler for coming up with a creative solution to hosting all the contests on his blog. We’re looking forward to coming back on board soon. If you have any ideas or suggestions, let me know!

Gyutae Park on April 7th, 2009

Thanks Dina! I’d be interested in learning more about how the competitions have helped Market Leverage’s bottom line. Profitable? Good for acquiring new affiliates?

MLDina on April 7th, 2009 Subscribed to comments via email

The competitions have been great! We’ve gotten a lot of feedback from our publishers as to what they’re looking for in a competition, and have tried to apply that to each new contest. We’re always open to suggestions as to how we can improve- if you have a competition idea, let us know.

(Comments wont nest below this level)
 
 
 
Brandon on April 6th, 2009 Subscribed to comments via email

The whole thing seems kind of confusing to me. I guess I’ll have to head back to Tyler’s site and review what he is up to.

 
Funny Images on April 6th, 2009

I basically think the same about publisher challenge. It is definitely an impressive site, but needs a way to get all people involved, whether or not they are already with the affiliate companies. The site does have a lot of good competitions going though so I think it will do really well.

Gyutae Park on April 7th, 2009

Yeah, I agree. Affiliate marketing is becoming very saturated and there aren’t many top affiliates who aren’t already signed up with most networks. By requiring people to sign up under him to play, Tyler will mainly attract newbies – which won’t maximum his income. Still, I know the site is doing very well so far so kudos to Tyler.

 
 
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