PerformancingAds – More Money For Small Bloggers

If you run a relatively small blog for money, you know how hard it is to attract new advertisers to your site and provide them value on a daily basis. Not only that, but you have to deal with all of the technical issues with putting banners on your site and ensure that everyone pays you in a timely fashion. Running private ads on your blog is a time consuming process and unless you’re already popular with a big audience, it’s usually ineffective.

So what’s a blogger to do?

Ryan Caldwell, owner of the popular blogging community Performancing, has created a new blog advertising network that specializes in 125×125 banner ads only. This is a format that has become extremely popular on many blogs like TechCrunch, Mashable, and ReadWriteWeb. In fact, if you own a blog, there’s a pretty good chance you’re already using the 125×125 banner ad format.

How it works

Basically how PerformancingAds works is publishers sign up and list their sites in the marketplace where advertisers then browse the inventory and purchase advertising on sites in their desired categories (pretty much has everything from SEO and blogging to music, pets, and parenthood). Publishers simply paste a snippet of code on their site and the rest is taken care of. Ads will automatically be displayed when they’re booked.

Pricing is for 1 week and publishers are able to determine their own rates. Currently, the revenue (paid via Paypal) is split 60/40 between blogger and Performancing, which isn’t bad if you have a small blog that wasn’t getting any advertisers to begin with.

A perk for publishers

Another cool perk for publishers is that you earn credits whenever your ad slots are booked. These credits can then be used to advertise your own site on other blogs in the network. Essentially what happens is you’re increasing your site’s exposure as you display more advertising using the Performancing platform. The only caveat with this is that people will need to actually buy advertising (with real money) in order to make this system sustainable.

Inventory for advertisers

PerformancingAds is still pretty new on the scene so there aren’t too many sites listed in the marketplace yet. However, with the Performancing brand behind it, I can definitely see this network picking up steam and gaining a lot of popularity in the blogging community. A few big name blogs like PopCrunch, Geeks are Sexy, and xfep are already signed on and it’s only been a few days since the network went live.

The verdict

All in all, PerformancingAds has a ton of potential specializing as an ad network for the 125×125 banner ad format used everywhere in the blogosphere. On Winning the Web, I personally prefer to sell private ads through OIOpublisher, but if you have a small blog (under 1,000 RSS) or want to outsource your site’s advertising sales, Performancing looks to be a great solution.

Sign up for PerformancingAds here, and I’ll be the first to advertise on your blog (1 week, < $10). Just shoot me an email when you’re done!

Tweet This Post 

If you like this post, subscribe to the RSS feed. Get the latest updates FREE. Posted in Reviews