The Secret to Successful Marketing for Your Information Products
February 2, 2009 - Written by Gyutae Park
Do you want to make money online selling information? My last two articles focused on why you need to sell information products and then how to actually create them. Today I want to finish up the series by describing the best way to market your products and get people to buy.
There’s so much free information on the Internet and even the paid content is gaining a lot more prominence. With all of the competition, why should anyone buy from you? What makes your customers choose you over the other options? It comes down to three components – presentation, personality, and perception of value.
Even if all of the information you offer is available for free online, people will still pay you if you present it in a way that’s easy to understand – which saves time and effort for consumers.
Not only that, but people don’t just want to learn – they want to be engaged and entertained. If you have a fun-loving style and personality, it’ll definitely help your sales.
Perception of Value
Finally, selling information depends heavily on the perception of value. If you think about it, info is just some ink on paper worth a few pennies. However, it’s the benefits of knowledge that really matter. People are willing to pay thousands of dollars for online courses because of the things they can do with the new knowledge they gain. Emphasize the benefits in your marketing campaigns.
The Secret to Marketing Information Products
Like I said, the 3 key components of information marketing are presentation, personality, and perception of value. So how do you effectively market your information products using these factors? Free offers.
Free information is crucial in marketing because it brings new people into your sales funnel. People who wouldn’t otherwise buy your products are introduced to you via free content on blogs, newsletters, ebooks, etc. They get a sample of what you have to offer and if they like it they’ll either continue reading or buy your premium content.
People are naturally skeptical of information especially if it comes from sources that they’re not familiar with. Free offers are effective because you’re able to more easily develop relationships with your prospects. If you spark enough initial interest, people will give you their time and attention. If you keep them interested, they’ll give you their money too.
Below are some of the methods you can use to give away free information and build trust with your readers. Free content often means gaining new leads for your email list as well – which is definitely a valuable asset for your conversion funnel.
- blog posts
- email newsletters with exclusive content
- ebooks and PDF reports
- videos hosted on sharing sites
- teleseminars and interviews
- free trials or lite versions of software and tools
Check out 16 more ideas for free products.
Are you using free offers to market your information products? It’s the best way to build your brand and increase sales for the long term. What kinds of marketing plans have you used to sell your info products? Leave a comment below.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.