7 Things You Can Do If You’re Not Going to Blog World Expo

September 18, 2008 - Written by Gyutae Park  

This weekend, the blogosphere converges in Las Vegas for a huge in-person blogging conference called Blog World Expo. The conference was a big success last year and I have no doubt that it’ll be even bigger this year with well-known bloggers like John Chow, Brian Clark, Darren Rowse, and Gary Vaynerchuck in attendance. If you take a look at the speaker lineup, you’ll be surprised to find star players in almost all new media industries like blogging, SEO, and social media. For example, Lee Odden and Michael Gray will be covering SEO and John Andrews and Muhammad Saleem will be holding down social media. The list goes on and on with big names. With a star-studded cast like that and incredible networking opportunities, you’d have to be crazy not to go to this event.

Which brings me to my next point…

I’m not going to Blog World Expo this year. I know I know, I should really be there and believe me, I’d love to go. It’s just that I recently moved to Chicago from NJ/NY and wasn’t able to get my travel plans in time.

By next year, I hope to be a speaker on a Blog World Expo panel, but that’s a whole other story.

To all you other bloggers not attending Blog World Expo this year, why not? The rest of you probably have lame excuses like me and we’re missing out for sure. Here’s a list of things we can do at home while everyone is out having fun in Vegas this weekend. 😛

1. Follow the sessions via live blogging & videos
If you can’t be at the conference, but still want to learn more about the sessions, you can get pretty detailed recaps from various bloggers live blogging the event. Of course it’s not the same experience but at least you won’t miss out on the great tidbits of information the speakers give out in their panels. The Blog World Expo Blog should have a list of live bloggers once the sessions kick off. Also, be on the look out for Blog World videos on YouTube (just do a search). As attendees mingle and network with the top dogs and party in Vegas, you can be sure there will be a ton of videos uploaded in real time. Experience vicariously in the comfort of your own home…

2. Aggregate the conference news and buzz
Sure, you’re not going to be at Blog World, but that doesn’t mean you can’t be a resource for others during the conference. Since everyone else actually at the event will be too busy partying, you can easily aggregate the most important lessons and news and be a resource for those wanting to learn more about what’s going on. For example, you can post daily recaps each day at Blog World including links, pictures, and videos from around the blogosphere. Linda from 5 Star Affiliate Programs always does an excellent job covering Affiliate Summit – even when she’s not actually there.

3. Write a guest blog post for a top blogger
You may be left behind, but there’s still ways to make the most of it. For example, most of the top bloggers will be busy the next few days traveling, networking, and preparing their sessions. They could probably use some help writing content for their blogs and since you’ll be at home with nothing better to do, why not? This sort of guest blogging opportunity may never come again and it’s a great way to build exposure, get connected with A-list bloggers (while they’re too distracted to know what they’re getting themselves into), and actually build your blog while everyone else is just learning about blogging. Conferences aren’t worth much unless you take action anyway.

4. Include yourself in the conversation via Twitter
If you haven’t heard of Twitter yet, you need to sign up now and follow my updates. Essentially it’s a microblogging platform where users can publicly message each other and provide updates for all to see. It’s frequently used for conferences because attendees and even outsiders are able to get a general sense of the conversations and most important events taking place. If you’re not going to Blog World but wish you were, you can follow the updates on the Blog World Twitter account and respond to the messages and opinions of thousands of attendees. Heck, maybe no one will know that you’re not really there. 😛

5. Pull a prank
I don’t want to give you any ideas here, but a well-executed and creative prank during Blog World Expo could get you tons of exposure. Back in early 2008, a Gizmodo blogger turned off all of the TV displays at CES, the biggest consumer electronic conference, and totally wrecked havoc. Sure, it was funny but it also made a lot of people miserable. Not surprisingly, Gizmodo is never allowed back to the conference. If you do decide to go this route, make sure your prank is in good taste and doesn’t have too many negative implications. As for actual prank ideas, you’re on your own there… but take a look at the free dinner contest hosted by a bunch of pro bloggers. There’s definitely opportunity there. 😉

6. Get others to represent you
You won’t physically be at Blog World Expo, but that doesn’t mean you can’t let your presence be felt. You can sponsor various events, advertise on conference schedules and schwag, and buy a banner on the Blog World Expo website. You can even ask some of the top bloggers if they’d be willing to wear your t-shirt (for a small price of course). Furthermore, if you want to go the extreme route, you can always send a look-a-like to do your dirty work. Funny story: Max from Site Hoppin wore my Winning the Web t-shirt to Ad Tech San Francisco and John Chow thought he was me! Check out the pictures here: Interview John Chow at AdTech 2008

7. Plan for next year!
Where will your blog be in 1 year? Will you have enough authority and experience to be an expert in your field? Start planning your blog strategy for the next year and be sure to make it out to Blog World Expo 2009. I know I’ll be there.  See ya in Vegas next year!

Bloggers, what will you be doing during Blog World Expo 2008? Leave a comment and let us know!

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32 Responses to “7 Things You Can Do If You’re Not Going to Blog World Expo”

Laura on September 19th, 2008 Subscribed to comments via email

Great tips…. How about photoshop, from landing to shaking hands with the ProBloggers… Not sure if I will get to make it. Kids started school and of course GErMS. They are now down with a terrible cold and I am fighting the cold amd finishing up my move. I will be back and let you know what a blogger does when not attending the Biggest Event of the year! 🙂

Gyutae Park on September 21st, 2008

Hey Laura,
Looks like you lead a pretty busy life with kids. So what did you end up doing ?

Clog Money on September 19th, 2008 Subscribed to comments via email

Next year my friend next year…Going to be quite expensive from the UK tho 🙁

Gyutae Park on September 22nd, 2008

Blog World Expo is actually one of the cheaper conferences compared to the other big ones. Affiliate Summit for example runs a few thousand I believe. Hey if Darren Rowse from Australia can make it out, I think you’ll manage. 😛

Danny Cooper on September 19th, 2008

Another possibility is that while all the other bloggers are going there you could put extra effort into your blog posting and promotion to take advantage of there leave.

Gyutae Park on September 22nd, 2008

Yep, that’s definitely a possibility. The conference is only 2 days during the weekend though, so it might not give you too much of an advantage.

Cool Products on September 19th, 2008 Subscribed to comments via email

This is great. I particularly enjoy number five. Do you know if Blog World Expo is up on UStream?

Gyutae Park on September 22nd, 2008

So… did you pull a prank? I guess it’s a little more difficult trying to do it remotely. I don’t think BlogWorld was up on Ustream. That was just something the folks at IZEAfest experimented with. Not too much live blogging of the sessions either.

ms danielle on September 19th, 2008

awww … see you next year? 🙂

Gyutae Park on September 22nd, 2008

Yep, maybe even before that. 🙂

ibusinesstalk on September 19th, 2008 Subscribed to comments via email

Welcome to NY/NJ..great, fun to live but very expensive..I grew up there..missed my NYC life…

Gyutae Park on September 22nd, 2008

Yep definitely. NYC is a fun place to live/work but it’s expensive as you mentioned. I’m in Chicago now, which is another great city.

suresh on September 20th, 2008

Fine tips to follow and the feeling of missing some important meet is always there.

As you said following via at least give a sort of feeling that we are knowing instantly what is happening there.

Thank you for the tips.

Gyutae Park on September 22nd, 2008

No problem, Suresh. With technology these days, you don’t need to be at conferences these days to get the insider tips. Of course it’s better to attend to get the full networking experience though.

Sleep Aid on September 20th, 2008 Subscribed to comments via email

I was going to go however I think it is 21+ now.

Gyutae Park on September 22nd, 2008

Well you know that they say… most of the networking and business deals are done with a couple beers at a bar. How old are you? I’m sure you can get by if you’re at least 18.

Sleep Aid on September 20th, 2008 Subscribed to comments via email

I was going to go however I think it is 21+ only.

Gyutae Park on September 29th, 2008

Oh, that’s too bad. If you’re at least 18, I’m sure you could sneak in if you really wanted to. 😛

Mario Chase on September 21st, 2008 Subscribed to comments via email

Yeah. I would also like to be there.. but I’m to new on the scene now to go at any of this events, and I’m from Brazil.. so it’s a little bit harder for me to travel to Las Vegas. But no problem.
Next year, I’m gong to move to LA, so I could go.

I plan to be a speaker. Have to do a lot of stuff to put my name out there, to all guys.

Gyutae Park on September 22nd, 2008

Hey Mario, that’s very cool. Daniel Scocco of Daily Blog Tips is also from Brazil so it looks like you have a very nice community over there.

Good luck with your goal of being a speaker. I plan to do the same so hopefully I’ll see you there.

Flashlights Web on September 23rd, 2008 Subscribed to comments via email

Thanks for your sharing. It’s useful for new bloggers.

Gyutae Park on September 29th, 2008

Glad I could help. Blog World Expo is a useful conference especially for new bloggers just getting started.

jason on September 23rd, 2008 Subscribed to comments via email

Excellent list… The show was great! But if you can’t make it… this list is great! Thanks for the comment on OpenJason…

Gyutae Park on September 29th, 2008

Thanks Jason. Glad to hear you had a good time at Blog World. Hopefully I’ll be able to attend next year instead of following the tips on my list.. My pleasure commenting on OpenJason. You have a nice site going there.

Eva White on September 24th, 2008

That’s a comprehensive to do list. Makes sense to keep up on all the action even if it has to be long distance. What kind of creative prank are you thinking about?

Gyutae Park on September 29th, 2008

Long distance is still better than no action at all. As for creative pranks… hmmm.. I missed out, but I should plan for next time. Do you have any up your sleeve? 😛

zolar on September 24th, 2008

It is too far for me to join..
I’m Asian and it will take a days and money ,.

Gyutae Park on September 29th, 2008

Just out of curiosity, are they any blogging conferences in Asia? I know that blogging is very popular in Asia as well, especially in Korea.

Ann Arbor Web Design on September 24th, 2008

I was a little envious of all those top guys of the blogging world getting together and partying, but this post gave me some good ideas to participate from afar!

Gyutae Park on September 29th, 2008

I was pretty envious myself, but I guess that’s more motivation for us to attend next year. Glad you liked the ideas. Were you able to use any of them during the conference?


I have been hearing a lot about this expo. Was is located in Las Vegas? Did it costs anything to go?

Gyutae Park on September 29th, 2008

The conference is only a couple years old, but has already become the biggest blogging expo attracting a lot of the top names in the blogosphere. It was located in Las Vegas and the price is around $300-400 which is actually pretty reasonable compared to the other Internet marketing conferences.

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