7 Things You Can Do If You’re Not Going to Blog World Expo
September 18, 2008 - Written by Gyutae Park
This weekend, the blogosphere converges in Las Vegas for a huge in-person blogging conference called Blog World Expo. The conference was a big success last year and I have no doubt that it’ll be even bigger this year with well-known bloggers like John Chow, Brian Clark, Darren Rowse, and Gary Vaynerchuck in attendance. If you take a look at the speaker lineup, you’ll be surprised to find star players in almost all new media industries like blogging, SEO, and social media. For example, Lee Odden and Michael Gray will be covering SEO and John Andrews and Muhammad Saleem will be holding down social media. The list goes on and on with big names. With a star-studded cast like that and incredible networking opportunities, you’d have to be crazy not to go to this event.
Which brings me to my next point…
I’m not going to Blog World Expo this year. I know I know, I should really be there and believe me, I’d love to go. It’s just that I recently moved to Chicago from NJ/NY and wasn’t able to get my travel plans in time.
By next year, I hope to be a speaker on a Blog World Expo panel, but that’s a whole other story.
To all you other bloggers not attending Blog World Expo this year, why not? The rest of you probably have lame excuses like me and we’re missing out for sure. Here’s a list of things we can do at home while everyone is out having fun in Vegas this weekend.
1. Follow the sessions via live blogging & videos
If you can’t be at the conference, but still want to learn more about the sessions, you can get pretty detailed recaps from various bloggers live blogging the event. Of course it’s not the same experience but at least you won’t miss out on the great tidbits of information the speakers give out in their panels. The Blog World Expo Blog should have a list of live bloggers once the sessions kick off. Also, be on the look out for Blog World videos on YouTube (just do a search). As attendees mingle and network with the top dogs and party in Vegas, you can be sure there will be a ton of videos uploaded in real time. Experience vicariously in the comfort of your own home…
2. Aggregate the conference news and buzz
Sure, you’re not going to be at Blog World, but that doesn’t mean you can’t be a resource for others during the conference. Since everyone else actually at the event will be too busy partying, you can easily aggregate the most important lessons and news and be a resource for those wanting to learn more about what’s going on. For example, you can post daily recaps each day at Blog World including links, pictures, and videos from around the blogosphere. Linda from 5 Star Affiliate Programs always does an excellent job covering Affiliate Summit – even when she’s not actually there.
3. Write a guest blog post for a top blogger
You may be left behind, but there’s still ways to make the most of it. For example, most of the top bloggers will be busy the next few days traveling, networking, and preparing their sessions. They could probably use some help writing content for their blogs and since you’ll be at home with nothing better to do, why not? This sort of guest blogging opportunity may never come again and it’s a great way to build exposure, get connected with A-list bloggers (while they’re too distracted to know what they’re getting themselves into), and actually build your blog while everyone else is just learning about blogging. Conferences aren’t worth much unless you take action anyway.
4. Include yourself in the conversation via Twitter
If you haven’t heard of Twitter yet, you need to sign up now and follow my updates. Essentially it’s a microblogging platform where users can publicly message each other and provide updates for all to see. It’s frequently used for conferences because attendees and even outsiders are able to get a general sense of the conversations and most important events taking place. If you’re not going to Blog World but wish you were, you can follow the updates on the Blog World Twitter account and respond to the messages and opinions of thousands of attendees. Heck, maybe no one will know that you’re not really there.
5. Pull a prank
I don’t want to give you any ideas here, but a well-executed and creative prank during Blog World Expo could get you tons of exposure. Back in early 2008, a Gizmodo blogger turned off all of the TV displays at CES, the biggest consumer electronic conference, and totally wrecked havoc. Sure, it was funny but it also made a lot of people miserable. Not surprisingly, Gizmodo is never allowed back to the conference. If you do decide to go this route, make sure your prank is in good taste and doesn’t have too many negative implications. As for actual prank ideas, you’re on your own there… but take a look at the free dinner contest hosted by a bunch of pro bloggers. There’s definitely opportunity there.
6. Get others to represent you
You won’t physically be at Blog World Expo, but that doesn’t mean you can’t let your presence be felt. You can sponsor various events, advertise on conference schedules and schwag, and buy a banner on the Blog World Expo website. You can even ask some of the top bloggers if they’d be willing to wear your t-shirt (for a small price of course). Furthermore, if you want to go the extreme route, you can always send a look-a-like to do your dirty work. Funny story: Max from Site Hoppin wore my Winning the Web t-shirt to Ad Tech San Francisco and John Chow thought he was me! Check out the pictures here: Interview John Chow at AdTech 2008
7. Plan for next year!
Where will your blog be in 1 year? Will you have enough authority and experience to be an expert in your field? Start planning your blog strategy for the next year and be sure to make it out to Blog World Expo 2009. I know I’ll be there. See ya in Vegas next year!
Bloggers, what will you be doing during Blog World Expo 2008? Leave a comment and let us know!If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.