100 Most Influential Internet Marketers of 2008 – Who’s In?

December 18, 2008 - Written by Gyutae Park  

100 top marketersWho are the most influential marketers of 2008? Should top Internet marketers be included in the mix? Invesp Consulting has just released a new resource called the Invesp 100 – Most Influential Online Marketers of 2008. The list features many Internet marketing gurus, SEO’s, and bloggers including Mike Filsaime, Frank Kern, Brian Clark, John Chow, Darren Rowse, Shoemoney, Aaron Wall, and more.

The list was formulated based on 2008 contributions by the marketers as well as reader nominations. I don’t completely agree with all of the rankings, but that’s expected with such a diverse group of experts. Not to sound cheesy or anything, but everyone included brings something unique to the table and it’s hard to say that one person is a better marketer than another.

As for the #1 online marketer of 2008, I’ve never heard of the guy but the selection doesn’t come as a surprise. Check out the list to see what I mean.

I would be curious to see how the rankings would change if revenue was factored into the decision process. For example, Mike Filsaime does over $10 million a year in sales, but he’s ranked at the bottom at #100. On the other hand, John Chow only makes about $500,000 a year and yet he’s ranked at #14. Of course money isn’t everything in marketing but I think it’s a good general indication of one’s skills (in the for-profit arena anyway). This list seems like more of a personal branding contest than anything else, but that’s all fine and dandy for this purpose.

So what do you think of the list? Who do you think deserves to be higher or lower? Anyone left out who you think should be included? Leave a comment with your opinions.

Hopefully, I (and some of you) can make it on this list in 2009!

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14 Responses to “100 Most Influential Internet Marketers of 2008 – Who’s In?”

B. Durant on December 18th, 2008

Like anything else it is a popularity contest. It has more to do with marketing a personality than a product. The US’s President-Elect is a prime example in “real” life. Here’s a guy with virtually no political experience that was able to flawlessly market himself to the entire world.

I don’t have an opinion about who should be where on a list like this. To me it is entirely meaningless because it is a reflection of how they have marketed their personalities more than how skilled they are.

Dennis Edell on December 20th, 2008

I must completely agree. I scan a lot of these “top” lists, and none make very much sense to me…and not just because I’m not on them. LOL

To me, a top marketer might be the newbie that went from $0-$1000 per month is his/her first 3-6 months online, but what do I know. 🙂

http://resourcesandmoney.blogspot.com on December 19th, 2008

We are just similar. I wished to become part of it too.

ZK@Internet Marketing Blog on December 21st, 2008 Subscribed to comments via email

I hope to see you in this list in 2009

Blog Income Report on December 21st, 2008

I’d like to make this list one day, maybe for 2009.

Anyway, just to see lists like this make you realise how much money there is to be made on the Internet and that there is room for plenty more people to make a lot of coin.

Gyutae Park on December 28th, 2008

Yep, these guys make plenty of money online – and there’s a lot more to be made. But lists like these aren’t an indication of how much they’re making. It’s more a matter of personal branding.

dusk on December 21st, 2008 Subscribed to comments via email

wow that’s one big circle jerk…

Blog Income Report on December 21st, 2008
Brandon on December 27th, 2008 Subscribed to comments via email

I wonder how much of a John Chow’s income ($500K), is profit?

Gyutae Park on December 28th, 2008

Pretty much all of it. He doesn’t spend too much money on advertising other than a few hundred on Adwords and he gets his hosting free from a sponsor. Pretty good deal.

Laurence Flynn on January 11th, 2009

Compile Random List of Marketers and Bloggers – *check*
Compile List in any order – *check*
Release, get backlinks – *success*

Yep, meaningless list.

Gyutae Park on January 11th, 2009

Haha, it’s great ego bait for sure but it’s still interesting to see the list and who’s on it.

Mitch on January 11th, 2009 Subscribed to comments via email

I have two takes on it. One, if you’re able to make a list, then you’ve made a list, no matter whether it’s a publicity list or a true and researched list. I’d rather be on the list, period.

Two, I think I’ve shocked myself that out of the top 10 I only know two of those names, because I thought I knew a bunch of folks at this point. I was surprised to see John Reese in the top 50 after the crash of BlogRush, and surprised, sort of, to see Arianna Huffington in the top 15, as she’s not really an internet marketer, though her blog is so popular and influential that she’s probably making serious bank.

Three names I was really stunned NOT to see on the list were Lynn Terry, Willie Crawford, and Derek Gehl; those missing names make me wonder,…

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