Market Leverage Decked Out in WTW T-Shirts – An Awesome Marketing Strategy

May 3, 2008 - Written by Gyutae Park  

I really have to give Market Leverage credit. The affiliate network has recently been featured on many of the top Internet marketing blogs by utilizing a very creative marketing campaign. The team has been attracting loads of attention by taking photos of themselves wearing blogger t-shirts and sending valuable and personalized gifts as well. Way to go guys!

Below is the Market Leverage team decked out in Winning the Web t-shirts.
market leverage

For more Market Leverage t-shirt shots, see the following:
Market Leverage Staff – ShoeMoney Shirt Spotting – Shoemoney
ProBlogger T-Shirt Models – Problogger
Money “Reigns” at Market Leverage – Zac Johnson
MarketLeverage Really Understands Leverage! – Amit Mehta of Super Affiliate Mindset
MarketLeverage is Dressed for Success – Shawn Collins of Affiliate Tip

I really like what Market Leverage is doing here because they are establishing relationships with the key players in the affiliate marketing space. Not only do they get loads of viral exposure but they get links and reviews for free from influential people who actually promote their network. Beats the ROI of traditional online advertising any day.

I mentioned in a previous post that gift giving is an effective way to establish relationships and buy links. Market Leverage is a perfect example of this. Now if only I had received one of those sweet gift packages… 🙂

I’ve personally never used Market Leverage before but these nice gestures have motivated to look more into what their affiliate network has to offer. Thanks to Debby Banning for hooking me up.

Are you signed up with Market Leverage? What are you overall thoughts? I’d love to hear from you.

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Posted in Affiliate Marketing
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Comments

12 Responses to “Market Leverage Decked Out in WTW T-Shirts – An Awesome Marketing Strategy”

Lori on May 3rd, 2008

They look almost as good as I do in my shirt:) Not signed up with them but will have a look.

Gyutae Park on May 3rd, 2008

Haha you’re right Lori. Nothing can beat a cowboy hat.. 🙂

How did your contest go?

 
 
Zac Johnson on May 4th, 2008

Awesome. The massively effective and creatively smart marketing campaign from MarketLeverage continues!

Gyutae Park on May 5th, 2008

Haha, right on Zac. I thought the Rocky plaque they got for you was really thoughtful… Definitely great marketing. It’s refreshing to see from an affiliate network.

 
 
Irish on May 7th, 2008

Yeah that’s a very smart marketing campaign…I agree with you that relationship will always work, even in many kind of business.

 
Debby on May 7th, 2008

Gyutae,

Thank you for posting our picture! Watch MLTV http://www.marketleveragetv.com next Monday. We have a brand new segment called “Where’s ML” and I gave you a shout out on there! 🙂

~Debby

 
Flimjo on May 8th, 2008

They use the concept of “free” very well.

 
Jay on May 8th, 2008

I’m not going to check them out until I see a bundle package! 😛 lol!

Jay

 
Danny Cooper on April 24th, 2009

Hi Gyutae,

Do you possibly remember where you got the T-Shirts printed, they look pretty high quality 🙂

Thanks

 

I must say that these people are really innovative and know how to grab attention as well.

This is their bulls eye campaign and because of this they hit over night.

Hats off to that person who come up with this idea.

 
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