Market Leverage Decked Out in WTW T-Shirts - An Awesome Marketing Strategy

I really have to give Market Leverage credit. The affiliate network has recently been featured on many of the top Internet marketing blogs by utilizing a very creative marketing campaign. The team has been attracting loads of attention by taking photos of themselves wearing blogger t-shirts and sending valuable and personalized gifts as well. Way to go guys!

Below is the Market Leverage team decked out in Winning the Web t-shirts.

For more Market Leverage t-shirt shots, see the following:
Market Leverage Staff - ShoeMoney Shirt Spotting - Shoemoney
ProBlogger T-Shirt Models - Problogger
Money “Reigns” at Market Leverage - Zac Johnson
MarketLeverage Really Understands Leverage! - Amit Mehta of Super Affiliate Mindset
MarketLeverage is Dressed for Success - Shawn Collins of Affiliate Tip

I really like what Market Leverage is doing here because they are establishing relationships with the key players in the affiliate marketing space. Not only do they get loads of viral exposure but they get links and reviews for free from influential people who actually promote their network. Beats the ROI of traditional online advertising any day.

I mentioned in a previous post that gift giving is an effective way to establish relationships and buy links. Market Leverage is a perfect example of this. Now if only I had received one of those sweet gift packages…

I’ve personally never used Market Leverage before but these nice gestures have motivated to look more into what their affiliate network has to offer. Thanks to Debby Banning for hooking me up.

Are you signed up with Market Leverage? What are you overall thoughts? I’d love to hear from you.