Make Money Online Ebooks – Are They All Scams?
June 5, 2008 - Written by Gyutae Park
Do you buy ebooks on how to make money online? There are thousands of such products that pop up almost daily, mainly because they work and sell fast. People want direct information to solve their problems without having to dig through articles or figure things out for themselves. In general, people out there are lazy and are looking for quick fixes to get ahead (but not readers like you of course).
Some ebooks in the Internet marketing niche are great (like SEOBook), some are just summaries of information already available for free on the Internet, and some are complete garbage. Regardless of the quality of an ebook, marketers make money off of them because there will always be “suckers” who buy into marketing ploys and naively believe that simply buying a book will reveal the secrets of Internet riches.
These ebooks are effective because they are selling a dream. Who doesn’t want to make an easy living online? Unfortunately, what most people don’t realize is that many Internet marketing ebooks are scams coming from people who have no real experience online. In fact, their first real project may be selling an ebook to you!
I have nothing against ebooks themselves. They offer a great format for easy consumption of information online. Unfortunately, the format has become associated with spam mainly because of the tactics used by many marketers.
What do I mean by this?
I don’t know about you but I am TOTALLY turned off by slimy sales letters based on empty promises that most marketers cannot deliver on. The sad truth is that they are so common because they work. Like I said before, there will always be suckers who buy into the hype.
I can’t deny that sales letter marketing is effective and lucrative. But why risk your reputation for short term profits? Focus on creating a quality product that sells itself and the money will come. Rather than creating a 10 page ebook filled with fluff and promoting it via a sales letter with hyped up lies, build something remarkable that provides real value to readers. Your loyal fans go out and promote you free of charge. A testimonial or a 3rd party referral goes a lot further than anything you say about yourself.
Again, I have nothing against ebooks (I even plan on releasing one as well). It’s just that I am irked by some of the shady tactics marketers use to promote useless content.
What are your thoughts on the matter? Have you ever bought a “make money online” ebook and felt you were scammed?If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.