Link Building is Like Losing Weight – Are You a Linkless Fatty?
January 2, 2009 - Written by Gyutae Park
It’s a new year, which means one thing – everyone is out at the gym trying to lose weight…again. It seems like an endless cycle. They make New Years resolutions to eat healthy and exercise, yet by December they’re heavier and more out of shape than the day they started. Why is this?
As I sit here and contemplate my goals for 2009, I can’t help but notice the parallels between losing weight and building links (yes, I need to do both).
When it comes to the Internet, webmasters desperately seek better search results so that they can grow their online businesses and make more money. They know what they need to do (optimize and build links) but for some reason they just can’t get themselves to do it. There are thousands of “shortcuts” out there – easy and effortless methods to get all of the benefits without doing much work. You all know what I’m talking about: so-called loopholes that you can use to fool Google, easy high-quality links (an oxymoron), and services that claim they can build thousands of great one-way links for $25. As lame as these things may sound, people fall for them. You know why? Because they’re lazy and they’re disillusioned into thinking there’s some sort of magic trick or magic pill.
In 2009, it’s important that you change your mindset if you really want to succeed. Instead of setting up goals for what you want to do, develop a plan of action of how you’re going to accomplish them. It doesn’t matter whether you’re building links or losing weight. It’s all about hard work and determination.
So to illustrate my point even further, I’m going to continue with this link building and weight loss comparison. There are a lot more similarities than you might think. And no, SEO’s fighting fat is not the only one.
1. It takes hard work and there are no shortcuts.
Link building: If you’re not willing to put in a solid effort, you might as well just give up now. Link building is a long and hard process that is both time consuming and labor/resource intensive. It’s a long term strategy and you can’t expect to be #1 for a competitive search keyword unless you build up your site over time.
Weight loss: I don’t care what the late night infomercials tell you. There are no shortcuts to losing weight. You have to make the commitment to eat right and exercise regularly over a long period of time. Only then will you see the scale start to tip left.
2. Show up everyday with a consistent work ethic
Link building: In order for you to build natural links that last, you need to be consistent (i.e. have fresh links coming into your site on a regular basis). Rather than gathering a whole lot of links at once and calling it a day, a solid link building campaign requires you to be consistent and improve your site one link at a time. In other words, you have to show up ready every single day.
Weight loss: In the same way, you can’t expect to work out for 10 hours one day and be done with it the next. You need to be consistent if you’re going to lose weight and keep it off. You might not see results from your actions immediately, but in aggregate they will stir change.
3. Beware the scammers
Link building: The SEO industry is full of scammers – consultants who take advantage of people’s dreams and make promises they can’t keep. Beware. If it sounds too good to be true, then it probably is.
Weight loss: Same thing in the fitness industry. A whole lot of scammers make a ton of money because people want to take the easy way out. Diet pills, food packs, miracle machines… they’re all the same fluff.
4. You can trick the system, but it won’t last
Link building: There are going to be instances where you can trick the system or get links from loopholes. You might benefit from these in the short term, but they probably won’t last. This is especially true since some SEO’s like to expose loophole links for a boost in reputation. It’s great if you find some, but don’t rely on them to be the foundation of your link building efforts.
Weight loss: It’s possible to lose weight with some of the funky fad diets out there. But do you think it will last? It’s all water weight anyway and the minute you decide to eat something normal you’ll gain it all back. Nothing beats a healthy lifestyle as a method for losing weight.
5. The end result is worth it
Link building: A #1 ranking in Google for your main keywords could mean a HUGE increase in your search traffic. Cha-ching!
Weight loss: Health and prosperity. Without good health, nothing else matters.
So what do you think? Do you have what it takes to build links and/or lose weight? It’s up to you. Go for it.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.