3 Key Components of a Successful Blog

October 16, 2007 - Written by Gyutae Park  

Why start a blog? Back in the 90’s, blogging started off as a way for people to share their thoughts and the happenings of their oh-so-very-exciting lives with friends and family. In fact, I remember reading (don’t ask me why) posts about things like what people had for lunch that day or that they sneezed 3 times. Who gives a hoot, right? Well that’s the beauty of a blog. You essentially have full reign over the content and can get your thoughts out on the Internet to a global audience at a minimal cost of $20 for the domain name and hosting. Sounds easy, right? Too good to be true? Sorry to burst your bubble but it’s actually a lot harder than you think. So before you quit your day job thinking blogging will make you millions in a week, let’s switch gears and analyze the money making potential of a blog to put things in perspective. Below are the key components that every blog should have in order to gain success.

The 3 Key Components of a Successful Blog:

1. The hard part – find your passion

So you’re thinking, how exactly am I going to make money online writing about my horribly boring life? Well that’s the hard part. Blogging for money is difficult because you need to find a topic that you’re passionate about and that you know a lot about from the start. No one is going to read a blog about ice fishing created by someone who lives in Hawaii and has never seen snow in his or her life. You can try to fake it to try and target more lucrative industries, but in the long run you’ll run out of gas and your readers (if you manage to even attract any) will sense this and leave you for something else. So in conclusion, find something you enjoy and would do even if it didn’t involve money. Then stay committed, learn more about the topic, and write, write, write. A blog by definition requires constant updating and you’ll need to do this if you’re going to gain any sort of a readership and ultimately make money online.

2. Gain trust and become an authority

Furthermore, it’s not just about passion and having a topic you know a lot about. You need to cater your messages to the target audience and either provide something that people need or convince them that they need it. Going back to the ice fishing example, people are not going to read your ice fishing blog just because it’s out there. You can be a super guru on the topic, but how are anyone supposed to know that? You need to target your posts to your readers and build a solid reputation as an expert in order to gain trust. Only then will you gain a faithful following of readers who will help you make money in return.

3. Be different, be interesting

Finally, just because you’re an expert doesn’t mean people will want to read your blog. You have to twist your knowledge in a way to attract visitors and make your content interesting and easy to read. How do you do this you ask? Think outside the box. There’s no set formula to follow or rules to keep to. This is where your creativity comes in and the sky is the limit.

Do you have passion? Do you have enough knowledge and expertise to be an authority in your niche? Are you willing to learn? Can you be different or interesting? With all of these factors in place, you’ll be well on your way to creating a hugely successful blog that’s followed by millions. What are you waiting for?

If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.
Posted in Articles, Blogging
Winners Circle - Internet Marketing Case Studies
Related Posts:


27 Responses to “3 Key Components of a Successful Blog”

Jerlene on December 9th, 2007 Subscribed to comments via email

My passion is whatever makes me money. When I realized that I just changed my theme of my blog to be my “personal blog” lol.

Jason on December 14th, 2007


What is your take on having multiple topics on your blog? How many is too many?

Millionaire Failure on March 23rd, 2008

You make some great points!

Danny Cooper on September 19th, 2008

I don’t neccaserily agreee when you say must be passionate to know alot about a certain subject, I mean I know a huge ammount about mopeds, but I do not think they are my passion what-so-ever.

online money buzz on September 30th, 2008

This is great advice for me because I am starting 4 new projects to see if I really know how to turn my passion into income. Thanks for the post.

djarchi on October 8th, 2008 Subscribed to comments via email

I think it should be especially stressed that posting daily or at least every few days is essential. Blogs can get stale very fast and I know I don’t take a blog seriously if new topics aren’t posted on a regular basis. Just my two cents.

JR @ Verizon Ringtones on October 19th, 2008

Finding a passion is the most important I think, because unless you are passionate you will lose interest quickly and the blog will become dead space! Thanks for the great post!

ZK@Internet Marketing Blog on November 3rd, 2008 Subscribed to comments via email

I would add one more..Find the time to implement new posts regularly, life comes in the way when you have decide on a new post..

Shannon Ayala on November 12th, 2008 Subscribed to comments via email


Whateverebay on November 14th, 2008 Subscribed to comments via email

Take a look at Gary V – he has followed his passion! totally follow it; you can succeed at anything you focus on, however, you will feel on top of the world when following your passion 🙂

Erwin Tan on December 1st, 2008

My blog has none of them!

ZK@Internet Marketing Blog on December 6th, 2008 Subscribed to comments via email

Passion will take your blog to another level…passion the differentiator

Diana Freedman on December 10th, 2008

I agree, I think passion is the most important element, especially for beginners. Sometimes it feels like you’re talking to an empty room before you get a lot of traffic, and having passion for the topic you’re writing about keeps you from burning out.

Great article!

Matt Helphrey on December 17th, 2008

Thats really all you need to run a successful blog. Once you find your passion it will be much easier to write. Also just declaring your site as the authority site is a great idea as well. Thanks for the tips

Coleen on December 18th, 2008 Subscribed to comments via email

Wonderful advice. I am new to blogging and my concern has been that because I decided to use a comedic style threaded through my authoratitive comments, that it might dilute my expertise. After reading your advice on finding a different angle so that I am interesting and entertaining you have boosted my confidence in remaining with my chosen style of writing. To balance my comedic comments I have decided to write authoratative articles on my chosen niche. Do yout think this is the right way to proceed so that I continue to grow a blog that is interesting and informative?

Thanks Once Again!

Jeff Korhan on December 21st, 2008

Many comments here on “passion.” Here’s the solution: If you can make this statement about your work and mean it, then it is your passion.

” I get to __________ tomorrow!”

Most of us had passion for life when we were kids. Every day was full of excitement because there was so much that was new to us. Your work has to provide that “newness” that keeps you energized, focused, and going to bed thinking you get to get up and do it again the next day.

Ann Arbor Web Design on December 25th, 2008 Subscribed to comments via email

Those points you make are really the sum and substance of a good blog, a blog that people want to read and that they come and visit repeatedly!

Wandoko on December 26th, 2008

Once I’ve found a passion for a topic on my blog, but then I realized that if I’m not in a real love with the topic or the topic is not really “me”, yes I’m running out of gas quickly, lost my passion, hard to start writing because nothing to write because I feel I’m not a man with this niche, and I understand that I have to be honest with my self, now I’m just write to my blog what desires me a lot, write about my expertise. Based on your 3 Key Components of a Successful Blog, I’m still at number one. Your great post remind me to be a constant blogger and stay commited.

Bob on January 2nd, 2009 Subscribed to comments via email

It is all about having passion for your topic. Writing becomes easy if you have strong feelings for your subject matter. Step on my foot and I’ll scream because I feel it. Call my wife a name and I’ll scream because I feel it. Want to have a great blog? Write about things you’ll scream about if someone pushes your button. And then let them push your button. And then push back. That’s the formula for a great blog.

Stop Dog Chewing on February 7th, 2009 Subscribed to comments via email

You’re absolutely right. One of the most important aspects of a successful blog is the relationship between you and your readers. I think that the amount of money you will be able to make from a blog is correlated with the level, or amount, of trust that you instill in your targeted audience.

Chaunna Brooke on February 19th, 2009 Subscribed to comments via email

Blog writing may sound easy for some, but as writers we all know how difficult it is to write on a regular basis. Finding ideas and topics can be draining too.

Ecommerce Help - Tyrone Shum on May 7th, 2009

True enough, these 3 components are quiet the ideal for a successful blog. However, in the long run, some would lose the interest or the initiative to write more because of limited topics, but when this scene happens to you, don’t give up and don’t lose to procrastination. Blogging can open up wide horizons for your career and for you.

Franck Silvestre on May 8th, 2009 Subscribed to comments via email

In my opinion what’s on a blog can be easily found elsewhere. The key is to present your information in a different style that will appeal to your readers. It’s not what your say but how you say it.

Shaun Judy on July 1st, 2009

These are some great points, but I think that gaining trust and authority are harder than finding your passion. It takes a lot of hard work to gain the trust of readers and fellow bloggers( I mean there only billions of blogs out their). With millions talking about the same topics, One needs to set them self apart from the rest. Just my 2 cents. I could be right or wrong????


Omar on August 30th, 2009

Anyone where I can start my own blog.

Name (required)
E-mail (required - never shown publicly)
Your Comment (smaller size | larger size)

Trackback responses to this post

Gyutae's Top Picks

Recent Readers


Connect with me