The Journeyman - Blogger Types (4 of 5)

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The blogger type series continues. In this installment we will cover the journeyman, a type of blogger that many fall into. Journeymen aspire to be experts or celebrities and document their learnings and experiences on their blogs. In this way they are able to relate to many people with similar goals and dreams. Are you a journeyman? Be sure to vote in the blogger types poll.

Qualities of a journeyman

• Documents experiences and learnings in a detailed account on the blog
• Shares emotions and struggles, successes and failures
• Seeks higher status, usually as an expert or celebrity

Benefits of being a journeyman

• Connects to the audience on a deeper level
• Is able to relate to many of the readers who are in the same position
• Gains more trust from audience because they are “real”

Tactics journeymen use for their blogs

• Be as open and transparent as possible
• Share secrets and experiences that readers would be interested in
• Give tips to readers so they don’t make the same mistakes
• Tell personal stories

Examples

• Lori of Blogging with Cents
• Staale of Viking Blogger
• Neil Duckett

99% of the blogs in the making money online niche are going to be at least partly journeyman type blogs. There is always money to be made so documenting struggles and successes will always be part of the game.

Winning the Web is also very much a journeyman type blog. Although I’d like to be perceived as an expert, I try to be open with the strategies that I use to market the blog as well as my other online projects.

Which blogger type are you?