Internet Marketing Predictions for 2008
January 2nd, 2008 - Written by Gyutae ParkLearn more about Internet marketing strategy by subscribing to my RSS feed - free and updated daily!
Happy new year! It’s hard to believe that it’s 2008 already. It only feels like yesterday we were in the 1990’s worrying about the Y2K bug and the dot com crash. The Internet has come a long way in the past decade and I hope all of you are enjoying the ride. I know I am. 2008 is going to be a year of huge opportunity. Whether you’re an affiliate marketer, blogger, SEO, or domainer, there will be plenty of opportunities to make money online. If you haven’t gotten in on the game, it’s not too late to do so - but not for long. What are you waiting for?
Predictions for 2008
- Google will continue to gain market share in its quest for domination
With the acquisition of DoubleClick, Google now has even more control in the activities of webmasters. It’s scary how one company can make or break the livelihood of countless websites. In 2008, there will be a larger dependency on Google. This is bad news if you’re an independent webmaster. - More important to create value
In 2008, it will be essential to create value for customers especially since Google’s search algorithm is getting more and more advanced. Thin affiliate sites and made-for-Adsense sites will become harder to rank in the search engines and without fresh ideas and creative content, websites will be more likely to fail in terms of gaining both popularity and SEO value. - Direct sales and affiliate marketing the way to go in 2008
Direct sales of products and services will be the most stable form of online income in 2008 followed by affiliate marketing. With Google’s domination in search, income from online advertising will be highly volatile and unreliable. - First movers’ advantage will begin to show
It’s been said that the Internet is a land of limitless opportunity. As much as I’d like to believe this, it is most definitely not true. Already I can see that many of the niches online are becoming more and more saturated and harder to compete in. In 2008, the first movers’ advantage will begin to show in a more significant way. Ordinary sites will be almost impossible to rank in the search engines for competitive keywords, quality domain names will be more expensive or harder to find, and you’ll be hard pressed to come up with an idea that hasn’t been thought of or acted on before. Barriers to entry will become more prominent and those who acted early will reap the most benefit. If you have a project idea that you just never had the time to launch, now is the time. Don’t be late to the party.
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7 Responses to “Internet Marketing Predictions for 2008”
i agree on most of your points. Just wondering, how about pay-per-post trend in 2008?
I registered a few domains last evening (my first time)and I could not believe how difficult it was finding a domain name without having to tweak it a dozen times, not to mention make it longer than I would have liked.
I especially agree with #2: value has been, is and will continue to be the name of the game for any webmaster. In the end, let’s face it, that’s what the WWW is here for in the first place: helping people find quality information.
Alan Johnson
“you’ll be hard pressed to come up with an idea that hasn’t been thought of or acted on before.”
I doubt there will ever be a shortage of great ideas, and forward thinkers. As the Web evolves, so will the ideas.
I hope just because the calendar reads “2008″ this doesn’t make people say “Well, 2008 years after Jesus died, we have run out of new ideas…”
In reality I think it’s quite the contrary. In the scheme of things, the Web is JUST getting started. It’s still so infantile it’s just a matter of time before we start to see the TRUE potential of what we can expect from the Web.
Staying on top of the game is key. Don’t follow. LEAD.
Cheers to 2008. Lets make some Cash!
Innovation is the name of the game: you can either come with a totally new concept or you can improve on an existing one. The bottom line is that you have to come up with something which makes you stand out compared to other resources, something which makes your website special.
Not enough great ideas? On the contrary, there are a lot of them, you’d be surprised as to how many people have great ideas which go to waste due to lack of patience and hard work.
Alan Johnson
I think link brokerage companies and review services like PayPerPost will not do well in 2008. Google has officially penalized sites that promote the service because the paid links manipulate search engine rankings. If you want to pay for links, you’ll have to be a lot more discrete and take things underground.
@Julie
You’re right. Good domains are hard to come by these days. I’m actually working on a article right now that will outline some strategies to use to find a good site name - even despite the scarcity of domain names. Stay tuned.
@Alan Johnson
I agree, it’s all about providing value to the end user. Without it, there will be no reason for people to stay on your site. Innovation is what is going to differentiate sites in the future. There are tons of ideas out there, but it’s a lot harder now than it was 5 years ago.
@Tevin Anderson
Very motivating words. Thanks for that. Forward thinking is key. I think it’s so easy to sulk on the missed opportunities of the past - but there are always going to be opportunities. Just have to be able to spot them and capitalize.
Generating great business ideas was extremely easy back when the Web was in its infancy.
Nowadays, it’s not quite as easy, yes, but definitely not hard. The actual problem is the fact that people expect results instantly and abandon a business model with great potential as a result of the fact that the short-term gains have not been impressive enough.
Alan Johnson