An Internet Marketing Blog’s Content Strategy – What’s Coming Next
July 30, 2008 - Written by Gyutae Park
I’ll be the first to admit that my posting schedule here on Winning the Web has often been hectic and unorganized. I find myself writing about random topics that don’t necessarily follow a set structure or have a clear purpose.
Well it’s time I get my act together. I firmly believe that organizing a blog around a set theme and posting on a predefined schedule will not only increase productivity, but will also improve the effectiveness of the blog.
Moving forward, I’d like to take this blog more seriously and share more of what I’m learning and what’s working for me in my Internet business endeavors. Watching Yaro Starak’s videos on conversion blogging opened my eyes to the potential of blogging for money, and I’d really like to put forth a concerted effort and strategy to get this site to the next level. So who’s with me?
I’ve put together a list of the most important types of posts that I’d like to focus on here at Winning the Web. Each type of post has a description of why it’s important and how it will work to make the blog more effective. I recommend that you put together a similar list of your own and share it with us in the comments section below.
1. Expert how-to guides
I really want this type of quality content to become the anchor of Winning the Web. Ideally people will come to the site to learn more information and to pick up tips on driving traffic to their sites. As I write more authoritative articles and put out new ideas that gain attention, I hope that I would be perceived as an expert in the field and turned to for advice. The key to successful blogging is providing value and helping others to solve their own problems. In order to do this, I must know my subject matter inside out and be an expert.
Example: Make Money Online with Rocket Profit Affiliate Marketing – A Step by Step Example
2. Case studies
Another important aspect of blogging is identifying with the audience and letting my personality shine through. A big reason why make money online bloggers like Tyler Cruz and Caroline Middlebrook are successful is because they share everything they are doing through case studies. Anyone can rehash news online, but personal case studies are truly unique and will attract hordes of interested readers.
Example: A step-by-step guide on how I am promoting and building my latest project, iPhone Nuts
3. A series
A series of posts on a set topic is a good way to create structure on a blog and encourage RSS subscriptions. Just think of the success of hit TV shows like 24, Grey’s Anatomy, and Lost. Avid viewers of these shows are absolutely obsessed with the program and look forward to each new episode. I hope to create this sort of effect on the blog that leaves me with a ton of loyal readers on my hands.
Example: Guerilla Marketing Tactics
4. Opinions on news and developments
There will always be news and developments in a fast changing industry like Internet marketing. Because of this, I think it’s worthwhile to inject opinions and thoughts on the most important news especially since I want to be considered a subject matter expert. Most small blogs should stay away from solely reporting the news, but analysis is usually well-received and frequently linked to (especially if it’s controversial).
Example: My thoughts on Cuil, Scour, and a Google Digg deal
Polls are great because they add interactivity to the blog and give visitors a chance to quickly put in their 2 cents. I’d like to pose some interesting questions to my audience and analyze the results in a followup. Let’s call it market research.
Example: What SEO business model are you involved with most?
6. Personal goals and accounts
Similar to case studies, I’d like to share some of my personal goals and experiences to motivate others and to tell my story. In a crowded niche like Internet marketing, everyone is screaming for attention but a personal account stands out above the rest.
Example: Does this post count?
There are tons of people out there who know a heck of a lot more than I do when it comes to making money online and marketing products. I’d love to interview these folk and add the articles to my Winners’ Circle collection. Not only is this great content but it adds a new voice to the blog in case my regular readers get sick of me.
Example: Interviews with SEO’s Aaron Wall and Gab Goldenberg
8. Search marketing posts for Sphinn
As an SEO, Sphinn is a social networking site that I try to stay active in. I don’t necessarily want to focus in only on SEO and search marketing but I do want to write at least 1 post per week that targets the search community. If I get a front-page article, well then that’s even better.
Example: 14 Steps to Transforming Your Career Path to Super SEO Status
It’s always fun to review related products and to decide whether or not they are worth the money. Hopefully this type of post will be a big earner for the blog in terms of monetization. Not only will I offer paid reviews, but I will also review promising products that I recommend to readers.
Example: Review of Performancing Ads
10. Question and answer
Is there anything you’d like to know about me or the Internet marketing strategies that I use? I’m going to open up the floor for questions and give my readers a chance to put me on the spot. Stay tuned for that.
Example: Haven’t done this before, but will definitely try
11. Weekly roundups
I’ve frequently talked about the benefits of link roundup posts and plan on practicing what I preach. I actively stay on top of new items in my feed reader so I shouldn’t need to go out of my way to spread the link love.
Example: The Benefits of Link Roundup Posts
12. Top list analysis
In the next couple of weeks, I plan on releasing a top blogs list that I’ve been working on for quite some time now. Every time the rankings are updated, I will analyze the changes – kind of like how ESPN analyzes sports teams in power rankings. You definitely don’t want to miss out on it.
13. Promotional posts
This includes things like contests, giveaways, and offers to promote the blog. Many of you know that I’ve run quite a few successful contests that exploded my readership. I plan on starting another one soon and sticking to what works for me. Look out.
Example: Craziest Internet Marketing Contest You’ve Ever Seen – $14,575 in FREE Cash & Prizes
The above are the types of posts that I will focus on moving forward. Each has its purpose and hopefully the combination of efforts will catapult the blog and take it up to the next level in terms of readership, traffic, and earnings.
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