3 Important Factors in Selecting Your Internet Marketing Strategy of Choice

June 9, 2009 - Written by Gyutae Park  

pickchalkAs you’ve seen from my book, The Winning Way – Ultimate Checklist of 500+ Proven Internet Marketing Strategies, there isn’t a shortage of methods to market your online business and drive traffic. In fact, the opposite is true. There are so many options out there that the real question is, what can you focus on that will yield the greatest results?

In ideal circumstances (unlimited time, money, and knowledge) you’d work on incorporating every Internet marketing strategy imaginable. Think of all the traffic you’d get. Unfortunately, this isn’t possible for any company, big or small. Much like selecting a topic for your business, Internet marketing is most effective when you go niche and focus in on a few things.

When I wrote The Winning Way, I covered a vast range of marketing tips. However, it wasn’t my intention to imply that you had to check off each of items in order to be successful online. What I did was present you with a lot of different options. It’s your job to look through them all and find the ones that work best for your site.

How do you find the best marketing strategies for your needs? That largely depends on 3 important factors – effectiveness, skills, and resources. I’ll cover each of them here and explain how it applies to you.

1. Effectiveness of the Method

As you might have guessed, not all marketing tactics are equal – especially across different niches or industries. For example, while social media might be a great channel for a technology review site, it would probably be less beneficial for a site selling industrial tools. Similarly, display advertising works well when used for branding purposes, but usually lags behind other channels like PPC when used for lead generation.

Understand your business goals and your target audience. Where do your potential customers go online? What do they respond to? Once you have that down, analyze each of the different marketing strategies and see if they are good fits for your business. After that, it’s just a matter of testing and going with what yields the best results.

2. Your Skills & Experience

If you’re an independent webmaster, you can’t just throw money at marketing like some the big companies do. A lot of times you’ll have to do all of the promotion yourself. Sure, the effectiveness of the strategies is still important here, but that will depend heavily on your skills and experience. Are you a good writer? Then start a blog and build authority in your chosen niche. Don’t have much technical knowledge? Then stay away from tinkering with your site’s code for SEO purposes.

Focus in on the marketing that you’re good at. You don’t need to be a jack of all trades to be successful. For everything else, you can either bring on a complementary partner or outsource the work.

3. Your Resources – Time & Money

Finally, the last criteria for selecting marketing strategies to focus in on is resources (time and money). Time and money are limited and you have to spend each of them wisely to achieve maximum results. For example, if you have a lot of time, but little money, it makes sense to engage in guerilla marketing (e.g. forum posting, blog commenting). However, these practices are a waste of time if you have a lot of money. You can outsource these tasks and spend your time more efficiently. Same goes for SEO and PPC. If you’re strapped for cash, SEO makes the most sense. If you’re rolling in the dough, PPC is the way to go.

What Internet marketing strategies are you focusing on today to build your business? Have you analyzed effectiveness, skills, and resources to utilize methods that will get you the most exposure in your particular situation?

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21 Responses to “3 Important Factors in Selecting Your Internet Marketing Strategy of Choice”

John Neyman Jr on June 10th, 2009 Subscribed to comments via email

Great post. I do agree with when you said that the 3 important factors in selecting a strategy : effectiveness, skills, and resources. 🙂

Maggie on June 11th, 2009 Subscribed to comments via email

Great post! Great pointers on effectiveness, skills and resources. Effectiveness boils down to how the strategy fare sin these three. Thanks for sharing this.

StepbyStepBlueprints on June 12th, 2009 Subscribed to comments via email

I completely agree with with you, there are so many techniques and strategies one can use for internet marketing. When I first started online marketing years ago, i got so overwhelmed by the strategies available; notwithstanding the new ones the marketing gurus keep introducing. It was hard to keep up and so confusing. Eventually,we will have to make a choice and keep focused on the technique that we have chosen to use, of course with the flexibility of adjustment as the need arises.

Gyutae Park on June 15th, 2009

I totally understand what you mean. There are so many ways to drive traffic and market your websites that it’s easy to go from one to the other without fully developing any strategy. I started off with SEO on one of my sites and eventually got it on the first page of Google. Once I did that and had a steady flow of visitors, everything else became so much easier.

Patrice on June 16th, 2009 Subscribed to comments via email

Very well explained post. You made me realized that it is much better for me to outsource some of the task.

Internet Marketing on June 16th, 2009 Subscribed to comments via email

I think we will have better luck developing multiple streams of income through your Internet marketing business if you diversify. And I think getting involved with different types of IM strategies is one way to find out what would be appropriate. For example, selling products isn’t the only way to make money on the Internet. If you can write or do graphic design, you can also make money in this form of Internet marketing.

By diversifying our marketing techniques, especially at first, we stand a greater chance of making a profit in your Internet marketing business.

Shannon on June 17th, 2009 Subscribed to comments via email

Great Post! Apart from effectiveness, skills, and resources, i really concentrate on building Killer Content, High amount of Backlinks, and proper SEO..and FYI, my site did quite well.

Personal Travel Agent on June 17th, 2009 Subscribed to comments via email

Personally I feel that point three is the only strategy you need. You need to figure out how much a lead is worth to you, in monetary terms, and how much you’re willing to spend for each lead. If it’s within budget, head for a PPC campaign.

If you simply cannot afford any of this, then SEO is your only hope. So learn, learn, learn!!

Affiliate Cloaker on June 18th, 2009 Subscribed to comments via email

And I’d like to add to factor number #3 – Outsource or Delegate. Time and money are two essential things in internet marketing, why not make out of the best of it by freeing up extra time and focus on your core business and all the things that matters most for you to make more money while at the same time you provide value.


Third point of your was really vital and I think applicable on people like us. We have many things to do so we have scarcity of both things. But thanks god in our country we can get cheap staff.

15 days training and they can do many task of yours.

I will have to give a serious thought to your suggestion.

ZK @ Web Marketing Blog on June 21st, 2009 Subscribed to comments via email

As an individual blogger we have to do many task by ourselves. Although there are some forums where we can outsource our work. But maximum times quality of work is not at par.

cara membuat website on June 22nd, 2009

I just opt in, i will learn your marketing strategy. thanks again.

Ken Spear on June 23rd, 2009

Thanks for the tips Gyutae. I actually outsourced some of my work by looking for guest writer. Some readers will not like this, but content is king and constant updating keeps my blog relevant on SERPs. 🙂

Stop Dreaming Start Action on June 25th, 2009 Subscribed to comments via email

I like to use SEO, but it’s need time and effort to optimize, for PPC i still lack at it.

Richael | Domain Marvelous on June 27th, 2009 Subscribed to comments via email

Its quite difficult to succeed in any strategies, since there is always someone putting in more effort and getting more recognition in the particular method. The challenge is to better that strategy to suit your needs…

Make Money Mall on June 28th, 2009 Subscribed to comments via email

For me. I think point #2 Skill and Experience is most important.

You need to invest lot of time to acquire new skill and after applying your skill, you will accumulate experience.

There is no short-cut to this learning curve but you can shorten it if you are able to find a Internet Guru who is willing to show you the ropes!

Charles - Big Idea Blogger on June 30th, 2009

Great points, I agree with all 3 factors. I would like to add some steps newbies can take

1. Build awareness of the available tactics
2. Select a few to try out (using the 3 factors listed here)
3. Track your results
4. Select one or two potential winner and FOCUS on it

Quality SEO Services on July 3rd, 2009 Subscribed to comments via email

nice post !I need a list of strategic plans.

Matt on July 9th, 2009

Great post as others have said. I personally think the factors you’ve listed are all important for effective Internet marketing. I’ve also found that one good way to start, in terms of pure cost effectiveness, is making use of the all the free tools available online — Adwido, for example.

Roger Twose on July 28th, 2009 Subscribed to comments via email

Good list but if I may add the one BIG advantage the Internet channel offers over others is tracking. In no other channel can you test and track anything that you do to the accuracy, you can do it online.

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