Guerilla Marketing Tactic #3 - Holiday Emails to Readers
January 4th, 2008 - Written by Gyutae ParkLearn more about Internet marketing strategy by subscribing to my RSS feed - free and updated daily!
Now that the holiday season rush is over, I’m going to share a little guerilla marketing secret that I use for many of my blog-type sites. A great non-pesky way to remind readers about the existence of your blog is to send a little bit of holiday cheer. This tactic works best for medium-sized blogs that have at least a couple months of history and a decent number of comments.
Basically what I do is I first collect the email addresses of all readers who have left a comment on my blog. This is easy to do in the Wordpress backend and can either be done manually or automatically through some sort of email collecting script. I then send out personalized emails wishing the readers a happy holiday. There’s no need to spam or blatantly advertise your site. Just be genuine and include your URL in the footer under your name. In most cases the readers will click through to your site either out of curiosity or appreciation and will return the favor in some way.
Below is a sample email that I would use for Winning the Web:
Hey Bob,
Happy Holidays! I hope everything is going well for you and that you have a fantastic new year. Let me know if you ever need anything. I’d love to chat with you and learn more about what you’re doing. Take care.
Thanks,
Gyutae
www.winningtheweb.com
Again, the moment you sound like spam is the moment you lose all credibility. Be genuine and don’t do it just for the sake of marketing. As a blogger, your readers are your customers and you should treat them with respect and honor. This guerilla marketing tactic is a great way to connect with your readers and to gain repeat visitors to your blog. Do you use email to stay in touch with your readers?
Related Posts:
- Guerilla Marketing Tactic #2 - Stealthy Business Card Book Insertion
- Guerilla Marketing Tactic #1 - The TShirt
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13 Responses to “Guerilla Marketing Tactic #3 - Holiday Emails to Readers”
Thats a great idea. I don’t think people mind receiving an email too much especially if they are a regular reader of your blog.
Email marketing is just as important as any other type of marketing. And yes, even if you’re just greeting someone a happy holidays can be quite an easy marketing tactic.
Is good and it could bring more visitor to your blog. Anyway i will be giving away free review, if anyone interested can email me.
Good advice there.
It’s a good tactic and one I wrote about just before Christmas on my blog in an article entitled ‘Use Christmas to strengthen relationships‘.
- Martin Reed
It is definitely an effective as well as considerate marketing approach but it can most certainly backfire if you go over-board.
Alan Johnson
Exactly. You would only use this tactic for people you know through your blog.
@Sly
The little things can go a long way in forming relationships with other people.
@David Chew
More visitors is always going to be a goal for a blog. Good luck with the reviews.
@Hafiz
Thanks, I hope it helped.
@Martin Reed
Great post. Christmas is a festive time and will definitely be easier to form and strengthen relationships.
@Alan Johnson
Everything works well when done in moderation. Too many emails can get annoying and will most likely work against you.
Indeed, too many emails are always annoying and even one email can backfire it is clear that you have written it in order to promote your website or another product rather than just to be thoughtful.
Alan Johnson
This is exactly why I remembered to participate in your Tyler Cruz blog-off.
Who knows, if it comes down to one vote, that one email just saved you $300.
Another great tip Gyutae! The more personalized, the better. Just be sure to get the names right. Haha.
Gyutae,
Great idea. Question though…what if you don’t have their name, and they just use their company name in their comments? I’ve found a few people like that and even after searching their sites, I don’t find their name. Would it be best not to email those select few?
I like to send real cards instead of emails on the special occasions. I was promoting Send Out Cards for a while. Now I just use the service, I have a ton of credits.
Michael
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