Give and You Shall Receive – A Classic Example in Internet Marketing

November 27, 2008 - Written by Gyutae Park  

First of all, I want to wish everyone in the US a happy Thanksgiving. We have so much to be thankful for living in an amazing country with freedoms and luxuries we take for granted everyday. Many of us are also blessed to have wonderful friends, family, careers, and businesses. A simple “thank you” to loved ones, partners, and coworkers goes a long way. And oh yeah, thanks for reading this blog! 🙂

On a related note, today I want to go over with you the tried and true saying “give and you shall receive”. I’m a firm believer that everything comes back full circle and that every action has some sort of a reaction. Genuinely give to others and they’ll reciprocate. It’s as simple as that.

I was recently reminded of this law of human nature by Corey Salzano of Tactical Technique. It all started when QuadZilla of SEO Blackhat commented on my IM Top Blogs list saying that “the badge is rather ugly” and should be redesigned by an artist. Corey saw the comment and immediately posted a few new designs on his blog. Not only that but he also got in touch with me and sent the psd files for me to work with. Below are the before and after pics for the badge as well as for the header. I’ll be using Corey’s design for the new badge. Thanks Corey!

If you’re looking for interface or logo design work, get in touch with Corey at corey.salzano [at] gmail [dot] com. Corey did me a nice favor with the redesign and the least I can do is repay him with a link and an endorsement.

The “give and receive” philosophy works in almost all situations – especially in business. For example, the Unique Blog Designs team provided customized WordPress themes to top bloggers like John Chow and Shoemoney. Sure, you might say that UBD left money on the table by offering free services, but those 2 blogs sent them a huge wave of new business they would not otherwise have been able to attain. Neil Patel of ACS SEO did something similar by offering free Internet marketing services to the top 100 Technorati blogs. Many of them saw exceptional results and gave ACS a free link in return – which of course helped ACS to gain more exposure and new business. Give and you shall receive.

Are you struggling to grow your online business? It might be because you’re simply not giving enough. Here are a few action items that may help you to change your mindset and see more success. It’s a give and take world, people.

  • Want more links to your site? Try linking out more yourself.
  • Review products and services that you like. You may get one in return.
  • Look for opportunities to help others. Be involved in the community and step up when there’s a need.
  • Answer questions on forums.
  • Write blog posts that strive to help others solve a problem.
  • Provide free work or services. It’s a great way to get noticed and build up your portfolio.
  • Mentor an eager newbie.
  • Promote other people in your niche who you admire. Do you think anyone can miss a glowing recommendation like this?

What are you doing in your business to give? Can you think of anything you can do this holiday season?

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19 Responses to “Give and You Shall Receive – A Classic Example in Internet Marketing”

LED on November 27th, 2008

Happy turkey day!

Fitting ‘giving’ post on a day like today; thanks.

wisdom on November 28th, 2008

Yes I agree, very fitting post for a day like today. I like the work of the redesign of the IM top blogs logo.

Rajaie AlKorani on November 28th, 2008

Very well said, Gyuate. I am also a very firm believer that the more you give, the more you receive.

The new badge looks really web 2.0ish, I like it!

Andre on November 28th, 2008 Subscribed to comments via email

Hi, Very well said.Give and take more is the right attitude. Free services can build portfolio thats sure.

Mike Huang on November 28th, 2008

You’re getting A LOT of commotion from that list you created. So you’re giving and receiving 🙂

Jacques @ SEO Tools South Africa on November 29th, 2008

That is a nice little fresh-up for your logo. It looks a lot softer and more 3D. Kudos to Corey, and may the mention and link-love prove to help him garner more business.

Ajith Edassery on November 29th, 2008

The new badge is a lot nicer 🙂 I am still using the smaller one though…

We in India were hit by terrorism on thanks giving day and hence could no track much on the blogosphere of late. BTW, Gyutae, thanks for listing my blog there in the WTW MMO/SEO/IM list

Terry Krysak on November 30th, 2008 Subscribed to comments via email

This post was a pleasure to read, lots of good sound advice.

ZK@Internet Marketing Blog on December 2nd, 2008 Subscribed to comments via email

The badge looks better 🙂

L Weng on December 3rd, 2008 Subscribed to comments via email

Here’s a quote I like from Zig Ziglar “Unfortunately, there are many people who stand in front of the stove of life and say, “Stove, give me some heat and then I’ll put some wood in you.””

Make Money Online on December 5th, 2008 Subscribed to comments via email

I agree with the concept of giving. I am relatively new to the blog world, but my expertise was outside sales and I gave back a lot of my commissions, but it resulted in more business and loyalty in the coming years. Don’t count on an immediate return (it is nice though), but keep it up. Sometimes you find “black holes of giving” – I just dumped them after a while…but most respond in kind.

Ned Carey on December 5th, 2008 Subscribed to comments via email

Thanks for the reminder, I need to link out to quality blogs more often. Not just because I might benefit but because my readers will appreciate links to quality info.

SEO Stuart on December 5th, 2008 Subscribed to comments via email

A nice post Gyutae and with some solid ideas for strugling online businesses. Gyutae with respect to your comment:

“Genuinely give to others and they’ll reciprocate. It’s as simple as that.”

Yes it’s very true in real life, but maybe not so true in an online marketers life… I.E. recprocal linking, LOL 😉

Ben Pei on December 6th, 2008

Awww.. I wish to get a theme from UBD too..

Cheap Mobile Calls on December 10th, 2008

People often forget that they need to give back in order to achieve things that they want, in all walks of life, not just the internet!

Matt Helphrey on December 17th, 2008

Im a big believer in karma and think that for those who do give, they most certainly will receive back. I mean for the most part, isnt that how the world works. What goes up must come down. For every action there is an opposite and equal reaction. I just really believe that that applies to everything in life. Great post

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