Interview with SEO Aaron Wall’s Wife, Giovanna

Learn more about Internet marketing strategy by subscribing to my RSS feed - free and updated daily!

If you keep up to date on SEO online, then chances are you know who Aaron Wall is. Aaron is a hugely successful SEO who has released one of the best books on the topic and frequently blogs giving advice and perspectives on new developments in the industry. Aaron recently got married to a beautiful woman, Giovanna Wall. I had the privilege of interviewing Giovanna about her marriage with Aaron, her online business, writing on the SEO Book blog, and sharing some SEO secrets. Be sure to read on!

Gyutae: First of all, I’d like to congratulate you on your marriage to the studliest man in SEO. Care to share how you and Aaron met and fell in love?

Giovanna: Thanks. Yes, I bought his book after being ripped off by a sleazy SEO company that SEMPO recommended. I scheduled for his free 15 minute consultation, which was a service he provided back then. To be honest, he wasn’t very nice to me at first and he did chew out my site design. Then for some reason, the subject changed and we were talking about music. The 15 minute consultation lasted for over 45 minute. We started chatting almost on a daily basis for 2 months. He flew to California to visit me and I thought he was a cool guy but had no idea that our friendship would lead to marriage. We’re pretty happy because we’re both geeks and are always on the same “bandwidth”.

Gyutae: I understand that you were involved in SEO and Internet marketing (or at least bought SEO Book) before your relationship with Aaron. What was your background and how did you get introduced to the industry?

Giovanna: After college, I started my career in marketing high technology (microprocessors) in the Silicon Valley. Then I took a career change and worked in interior design. It was fun because I liked designing kitchens and bathrooms. A friend suggested that I market products on the web because that was her business model. That’s how it all started.

Gyutae: You recently wrote your first post for SEO Book. How did that feel? Did you expect to receive the response that you did? What are some of the future plans for your involvement with SEO Book?

Giovanna: The first post was interesting and something that bothered me for a while (Wikipedia). Aaron suggested that I go ahead and write about it and got some positive response from his audience. I’m going to support my husband all the way. For future plans, I will help out by managing some of his work. I want to be the pillar that supports him.

Gyutae: Is Aaron sharing his SEO secrets with you? What are some of the most important lessons that you’ve learned from him in terms of Internet business?

Giovanna: He doesn’t share secrets with me unless I pay him $500 for an hour of consultation. Just kidding. There really are no secrets with SEO. It’s all a matter of hard work and creativity. Aaron isn’t black hat at all. Nowhere near. I learned a lot from him and vice versa. His best lesson is how to gain market share by simply creating value.

Gyutae: What are some of your future goals online? Are you working exclusively with Aaron or do you have some of your own web projects? Anything you want to specialize in particularly?

Giovanna: I have both. Projects with Aaron and independent ones I run. The only reason Aaron isn’t involved is because the topics are very feminine

Gyutae: What’s 1 thing that nobody knows about Aaron Wall?

Giovanna: He drools so much that our dog licks his pillow when it gets thirsty.

So there you have it folks… Giovanna Wall, the latest addition to the Winners’ Circle. Look forward to more Winners’ Circle interviews in the coming weeks.