Get Off the Blogging Bandwagon & Set Yourself Apart

December 13, 2007 - Written by Gyutae Park  

bandwagon.jpgIt is natural for bloggers to follow and be attracted to success. We are drawn to powerful people who have lots of experience, knowledge, and credentials. For example, who’s your favorite basketball player? Michael Jordan or Donny Dweeb? I think the answer is clear.

Following success is fine but if you’re out trying to make a name for yourself, you can’t just be a fan and a follower for life. This is especially true in the blogging world. I see so many people worshiping the top Internet marketing bloggers like Darren Rowse, John Chow, and Shoemoney. These guys are very successful, but they’re just regular people who have worked hard to get to where they are today. You can emulate them and put them on a pedestal all you want but that doesn’t mean you can actually be them and reach the same level of success.

In fact, if you want to differentiate yourself and get noticed, you need to hop off the blogging bandwagon and think for yourself. Doing what everyone else is doing will only get you so far. Experiment with new ideas and be a pioneer in your industry. That’s the only real way to become like the successful guys. Ironic, isn’t it?

How do you know whether or not you’re on the blogging bandwagon? Test yourself with the signs below.

6 signs that show you’re on the blogging bandwagon

  • Most of your blog posts are news reports or reviews.
  • You spend more time reading blogs than working on your own.
  • You have more external links than internal links on your blog (not always a bad thing).
  • You copy everything the big bloggers do – same site design, contests, projects, and blog articles.
  • You expect big results with little effort and no investment.
  • You know what John Chow ate for lunch today.

If most of the signs above describe you, then you are not making the most of your blogging potential. It’s easy to follow the crowd but it’s difficult to go alone at a new idea. If you want to be set apart, you have to follow the second path.

Now that you’re serious about blogging as a means to make money online, first and foremost, get off the blogging bandwagon. How do you do it?

  1. Take a break from religiously reading other blogs in your industry and cut down your feed reader to just a handful of authoritative blogs.
  2. Brainstorm new ideas on how you can do things differently.
  3. Stop following and start leading. Network with other leaders in the field and bounce ideas off of each other.

Why travel on a bandwagon at painfully slow speeds when you can run to success on your own? I think it’s about time we all hopped off. Say goodbye to the bandwagon.

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23 Responses to “Get Off the Blogging Bandwagon & Set Yourself Apart”

Jason on December 13th, 2007

Another great post. Your content is refreshing. A lot of A-list bloggers haven’t really been that fun to read lately. You’re the first blog I visit these days.

betshopboy on December 13th, 2007

Hello Park

I admit I am guilty of being a reporter instead of creating unique content with authority. That I got to work on it.

I like the last point about John Chow’s lunch, very funny!

Thanks for the wake up call.

Colin King on December 13th, 2007 Subscribed to comments via email

Mostly good pointers, but I would keep up with feeds so that I can see what others are doing and then do something different. 🙂

sylv3rblade on December 13th, 2007

Ouch.. I got hit by number 2 =( But then again, it’s hard to switch on the blogging-creative button when I’m still cramming for my school reports to get graded.

Sly from on December 13th, 2007

Park, this is a really good point you’ve made here. But I’ll have to disagree with you with one thing regarding reading less blogs. Actually, reading more blogs than necessary is a good thing in many ways. To be part of the blogging community, you have to make sure to not only check out and comment on the “big boys”, but also on other blogs that are “on their way there” or even just any type of blog.

Spending time on other blogs is a big part of blogging. You have to be able to balance out blogging, marketing, and relationship building. Spending too much time on your blog can actually harm you and your blog. This is just my opinion, but hopefully you understand. 🙂

Sly from

30 Day Man on December 13th, 2007

True some good points and a wakeup call.. But Winning the Web is guilty on quite a few points too I feel 🙂

sven on December 13th, 2007

said the guy with the car in the header 😉 good pointers, I think it’s better to have a great blog about your dog than to have a mediocre copycat blog about whatever big blog is out there.

Tevin Anderson on December 13th, 2007

@Sly & Colin

I’m with you here. I think that knowing what the other guys are doing is important, and that way you can concentrate on emulating, but not copying.

A for instance: It’s obvious that WTW has so far implemented a great buzz on the ‘sphere the last few days/weeks. And if you look and study how it was done, and you apply this with your own creativity you create a similar “ramp”/buzz to launch your own blog without an all out copycat.

Also it’s important to comment blogs on a regular basis for several reasons:
1) You can build relationships with that blog’s owner for future networking opportunities.
2) If you provide relevant insightful comments to a big time OR small time blogger, you will begin to gain your own faithful following on your own blog.

I have experianced both of these first hand. And hope to continue to grow my online presence, not by following others, but by networking and emulating the already successful. There is no reason to re-invent the wheel. I just want to innovate it.

– Tevin

P.S. Sorry for the blog-post worthy comment.
P.P.S. If you’re having trouble reaching your ultimate potential that you know you can achieve read my post over at: B2M

Meanna Blog on December 13th, 2007 Subscribed to comments via email

JOhn Chow ate spaghetti hoops today with a smoothy…

Josh on December 13th, 2007

Thanks for the pointers

Gyutae Park on December 13th, 2007

Thanks! That means a lot to me.

Glad this blog can be your wake up call. It’s true that a lot of bloggers merely report. I think they can grow and attract much more interest by adding their own insights.

@Colin King
Maybe that works for you, but for me adding too many blogs to my reader is a huge distraction. At some point I want to stop reading and create my own posts.

I think that’s one that we all struggle with. Good luck with those reports!

While I agree with you that it’s important to be aware of what others are doing, I think it’s easy to fall into the trap of reading too much. Reading blogs becomes an excuse to not work on your own projects.

@30 Day Man
Of course I’m not perfect either. But I try to stand out as much as possible. Everything I wrote is ideal of course. 😉

Who else has a car header? I don’t know what you’re talking about. Haha, but you’re right. I’d rather have a great blog in a small niche than an unknown blog in a popular niche.

@Tevin Anderson
Great points. Stop trying to steal my thunder! 😉

@Meanna Blog
Haha, thanks for the update. Someone clearly didn’t get anything out of the article… 🙂

Josh on December 13th, 2007

Mr. Park, when was this website made?

Gyutae Park on December 13th, 2007

I owned this site for a couple years now but I only started working on it seriously a couple of months ago.

Josh on December 13th, 2007

Oh. Well, it looks like you’ve done well for yourself :). Keep up the good work.

charles on December 13th, 2007 Subscribed to comments via email

Great post you’ve made there Gyutae.
I’m hit with # 1 and # 2. hehe. But I’m doing what I can do to lessen those blogging habits. 😉

Gyutae Park on December 13th, 2007

I think those are issues most bloggers starting out are faced with. Keep at it!

Brian on December 14th, 2007

Guilty as charged. I definitely spend more time reading than updating my blog. Time to get to work!

Jason on December 14th, 2007


I noticed that. Looking back into your archives, it seems you really just now started blowing up. Guess I need to follow some of your marketing techniques.

Gyutae Park on December 14th, 2007

Reading is always great as a learning tool. However, I find that many people learn but never act on their knowledge. At a certain point you just have to stop reading and start doing. Good luck!

Thanks. I think the main reason why this blog is “blowing up” is because I am trying to set myself apart. Sure you can follow some of my marketing techniques but if you really want to gain traction in the blogosphere you have to create your own. 😉

McBilly on December 16th, 2007

I seriously see a lot of blogs doing number 1 (including me) 😀 . It’s like when a topic or news hits the blogosphere, everybody’s blogging about it. I’m starting to stay away from it though, even though sometimes I am still tempted to post on a hot topic. Hehe.

Stop following and start leading. I very much like that idea Gyutae! People better get off the shadows of A-List bloggers and start making their own light.

O.Messaoud on December 18th, 2007 Subscribed to comments via email

I must admit that this post is making me think! I found myself answering yes to most of the 6 signs 🙂

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