Failure is a Prerequisite for Online Success – Have You Failed Yet?

May 13, 2008 - Written by Gyutae Park  

This is one of my favorite Nike commercials, mainly because it’s so applicable to life in general. Michael Jordan, the greatest basketball player of all time, talks about all of his failures, the missed shots and the lost games, and attributes them as the reason why he succeeds.


Now I don’t know about you, but that line hits home for me in all areas of my life. There have been so many instances where I failed and wanted to give up, but little did I know that my failures were paving the way for future success.

I know how easy it is to become discouraged when things don’t go your way, but it’s important to understand that failures are essential learning experiences that will make you smarter, faster, and stronger.

Next time you create a website or a business that completely flops, think of the “wasted” time and money as an investment. Next time around, you’ll have a higher chance of succeeding. You just have to get back up and try again.

These types of articles probably aren’t the most popular. Everyone wants a get rich quick scheme where they are guaranteed profits without even lifting a finger. Sorry to burst your bubble, but this type of a dream does not exist. If you want to build financial intelligence and create a viable online business that you can be proud of, hard work and failure is definitely a prerequisite.

Below I’ll go into the process that most Internet marketers cycle through before seeing any significant success. Where are you?

1. Change your perspective
First and foremost, a shift in perspective is necessary if you’re ever going to become a resilient Internet marketer who’s in it for the long run. Rather than seeking out quick profits with useless sites, plan on investing in yourself through constant learning and new experiences. This way, bumps in the road won’t bring you down but they’ll provide new insights that lead to success.

2. Set your focus
Know what you want, what you’re good at, and what you can reasonably accomplish. Focus on the activities that bring you the most return and work at it until you’ve reached your goals. As great as Michael Jordan was, he lost focus when he tried his hand at baseball.

3. Give it all you’ve got
There’s a big difference between “failure because of lack of effort” and “failure because of other reasons”. If you’re lazy and unmotivated, you have no one to blame but yourself.

4. Fall hard
Don’t wimp out because of uncertainty. If you’re going to create a new site, work at it like it’s the next big thing. If you don’t plan on falling hard, you won’t have any big hit successes either. Michael Jordan always took the last shot in a close game. His team won or lost because of his actions, but he never backed down from pressure situations.

5. Get back up
Everyone is human and is bound to fail at some point. Get back up and try again. Success may be waiting for you.

6. Learn from your mistakes
Would you spend thousands of dollars on a college education if you were never going to use the information you learned? Of course not. In the same way, you’ve spent countless hours and resources trying something and failing. Don’t let that go to waste. Learn from your mistakes and improve for the next time around.

Many people are so afraid of failing that they are paralyzed from taking action. If you don’t fail first, you won’t see success either.

Below are some examples of the failures many Internet marketers experience before reaching their goals.

  • Testing multiple affiliate offers and losing thousands of dollars before finding a profitable PPC campaign that converts
  • Writing hundreds of blogs posts before finding a loyal audience that actually cares
  • Submitting countless articles to Digg before finally hitting the front page
  • Building thousands of links before reaching the first page in Google for a profitable and highly searched keyword
  • Creating numerous niche websites before discovering one that actually makes money

The possibilities are endless. Have you failed yet? How has that helped you to find success later on? Share your stories in the comments here!

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Posted in Articles, Business Motivation
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21 Responses to “Failure is a Prerequisite for Online Success – Have You Failed Yet?”

Joe on May 14th, 2008

Another great post Gyutae. This one hits home for me big time. I’ve fiddled with affiliate marketing twice and had four different websites that I’ve lost interest in.

The problem for me is motivation. My last job required little experience and I made hundreds of dollars a night the day I started. The rewards were immediate. Website building or blogging is different. There is a large and ever-changing learning curve and you could spend weeks or months on something with absolutely nothing to show for it.

I like my topics but don’t have a passion for them, which I think is what you need. I’m not an expert at anything and I have no interest in technical stuff or in writing. Hopefully I can develop a life passion, even if it has nothing to do with the internet.

Good post man.

Gyutae Park on May 14th, 2008

Thanks Joe. I think passion is something that is developed over time as you get to know something and develop expertise. It’s just a matter of sticking with it and persevering through the hard times.

Hang in there man!

wisdom on May 14th, 2008

MJ is the man. I have a poster and picture of him in my room 🙂

Don’t we all wish that a get rich scheme actually existed.

Gyutae Park on May 14th, 2008

MJ is probably one of the greatest success stories, which is why his legacy continues even after his glory days.

The only person getting rich from a “get rich quick scheme” is the marketer promoting it. Don’t get sucked into it.

Jay on May 14th, 2008

I wanna wanna be like Mike!

But on a serious note, yes, failure is definitely a big factor. I have failed big time in some online ventures but I’ve been learning from it. I think the problem that most people have is the fact that they do not learn, or do not WANT to learn from their mistakes and failures.

But great post man!


Gyutae Park on May 14th, 2008

Great comment. It’s true that most people are not open to learning when they make mistakes and fail – which is why they fail time and time again. Vicious cycle ain’t it?

Jason on May 14th, 2008

If failure was the key to online success, I’d be a billionaire. 🙂

Seriously though, failing is important, so don’t get worked up (I’ve come across quite a few that do), take it on the chin and try harder next time 😉

Gyutae Park on May 14th, 2008

It’s definitely difficult advice to keep, but thinking of the long term helps.

I’d be a multi billionaire. 🙂

Flimjo on May 16th, 2008

This commercial is, indeed, my favorite Jordan commercial. Failure breeds success.

Gyutae Park on May 17th, 2008

“Failure breed success.” I like that.

Gerri on May 16th, 2008 Subscribed to comments via email

yes, I agree with what you have said in this post and what MJ had to say. Failure is a prerequisite for success in everything in life (not just in the virtual world) but, it all depends on how people take the failure and if they can pick themselves up, dust off, move on and try again and again until they succeed.

Gyutae Park on May 17th, 2008

Failure can either be a curse or a blessing. It really depends on how someone looks at it like you said.

Enrique on May 16th, 2008 Subscribed to comments via email

A winner never quits and a quitter never wins. Do you not know that in a race all runners run, but only one get the prize? run in such a way as to get the prize. Everyone who competes in the games goes into strick training. They do it to get a crown that will not last; but we do it to get a crown that will last forever. Therefore I do not run like a man running aimlessly; I do not fight like a man betting the air. No, I beat my body and make it my slave so that while I keep trying I myself will not be disqualified for the prize. A winner never quits and a quitter never wins.

Gyutae Park on May 17th, 2008

Very nice. Is that a quote from somewhere?

Melvin on May 17th, 2008 Subscribed to comments via email

Another great post, the things you mentioned definitely make me moving forward to try and try and try.

Thanks, Gyutae.

Gyutae Park on May 17th, 2008

Thanks Melvin. Glad I can help. Keep at it – if you have passion for your topic and aren’t afraid of failure you will succeed.

Warenwirtschaft on May 24th, 2008

With all my failures there should be waiting some big success just around the corner. The pressure must already be extreme, i wonder how my door can still hold it. Maybe i should open it to let the success come in.

Gyutae Park on May 26th, 2008

A lot of success depends on luck as well, so don’t be too hard on yourself. If you keep trying and keep learning, your time will come. With all that pressure, the door will burst open without you even opening it. 🙂


First venture – lost $30,000.
Second venture – paid $2,500 for useless software

Yeah, I’ve failed.

Chris Peterson on April 6th, 2010

Failure is the pillar of success! It shows which is right or wrong path. And also it motivate to us to reach our destination.

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