6 Reasons Why Taking Extreme Measures Will Flourish Your Site

March 14, 2008 - Written by Gyutae Park  

launchWith the launch of the Craziest Internet Marketing Contest You’ve Ever Seen, people have been asking me why I’m going to such extremes to market the blog. Why not just offer Entrecard credits and garbage advertising slots like everyone else? Do the bare minimum and pray that it works, right?

Well the fact of the matter is, I just don’t operate that way. If I’m going to invest in a project, I’m going to go all in and strive to be the best. In marketing, I think going extreme is a great strategy. People might be against it and advise “more conservative methods to minimize risk”, but I say screw it. If you go in with a plan and specific goals, there are huge advantages to going extreme that cannot be ignored. Here are some that come to mind.

Shock value
How do you feel when I tell you I’m offering over $8,000 in free cash and prizes? Shocked? I’m sure it got your attention very quickly. Being extreme with your marketing techniques is extremely effective because you hit on the emotions of your potential customers.

Big spikes are more effective than slow and steady
Remember that old fable about the steady turtle beating out the quick hare in a race? Well I say BS. When you’re marketing, slow and steady means a loss of profits and missed opportunities. I find that big marketing spikes generate a lot of buzz that will reach a lot of people in a huge way virally. That’s much harder to achieve if you’re slow and steady. Why make a splash with pebbles when you can unleash an enormous tidal wave that can’t be ignored?

Build momentum – less work later
A big extreme push in the beginning will put momentum on your side. An extreme effort will put momentum on your side and will mean less work for you later on. People will come to you because they remember what you did in the past. For example, spending large amounts of time writing useful flagship articles now will help you to more easily attract readers later on.

Faster results
Do you really want to wait for results? The longer you wait things out and take it slow, the more likely you will lose your advantage. Someone will probably take your idea and make it work before you do with an extreme marketing push. The faster the better.

More memorable
People wonder how I was able to get sponsors for my recent crazy contest. Well one of the biggest reasons was because I launched a crazy contest in the past where I gave away a free John Chow review. The contest saw huge success and I was able to leverage it to create another.

Stand out from the crowd
It takes a special person to be extreme, especially in Internet marketing where competition is stiff and large amounts of patience and creativity is required. Extreme measures can have huge benefits. What are you doing to shake the online world?

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Comments

29 Responses to “6 Reasons Why Taking Extreme Measures Will Flourish Your Site”

Andrew Pavelski on March 14th, 2008

Hey Gyutae, great post. I really liked and agree with your reasoning behind your contest. Big marketing spikes can definitely take over virally and yield much faster results 😉

 
Wisdom on March 14th, 2008

I think you have some great ideas on how to generate big spikes of traffic. Good post and your surely getting your name out there.

 
New Homes Victorville on March 14th, 2008 Subscribed to comments via email

I agree this contest is great for link bait. Not to mention it will get you name out to the masses. I have entered and good luck I hope I win.

 
Affiliate Confession on March 14th, 2008

That’s what it takes, being extreme. The John Chow’s and Shomoney’s of the blogosphere didn’t get to where they are by crawling. You gotta get that big bump and this contest will do a lot to help you get there.

Andrew Pavelski on March 17th, 2008

Not all people can afford to be extreme, but it definitely helps 😉 You’ve gotta stand out from the crowd and do something different! Well said Alan!

 
 
Kacper on March 14th, 2008

Thank you for inspiring post. I need to think about such an extreme action that will help to boost my blog. If anybody has any suggestions or can help somehow, I will really appreciate it.

BTW. Contest is really cool. I hope I will win one of prizes. Hahah..
Good luck to all contestants.

Andrew Pavelski on March 16th, 2008

What are you looking to improve on your blog Kacper? If you need some traffic, you could check out my blog and read the top commented post entitled: “how to increase website traffic.”

 
 
Michael Heindel on March 14th, 2008 Subscribed to comments via email

I agree with the “Shock Value”. Great way to get attention and be remembered.

Michael

Andrew Pavelski on March 17th, 2008

The Shock Value can work out extremely well. Here @ WTW is a prime example of how Shock Value has worked extremely well & is continuing to do well 😉

Flimjo on March 17th, 2008

Shock value works in other ways, too. For example, the titles of your post and the content can’t be boring or mundane. The information might be great, but if it doesn’t grab your readers’ attention and leave a lasting impression, you won’t attract any traffic.

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Tyler Cruz on March 15th, 2008

Can we expect to see Mr.Gyutae pose nude for a future post? That’ll provide some real shock value!

I agree though that being conservative and slowly but steadily growing is not always the best strategy. It’s not a bad strategy, but with risk comes reward…

Gyutae Park on March 15th, 2008

lol, I wouldn’t want to scare all my readers away. Plus, I think my host would take down all my sites. Haha

Flimjo on March 17th, 2008

A nude photo would be unprecedented. I think John Chow would give you a free review for that!

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Tom Beaton on March 15th, 2008

The key point is the having a plan and knowing what your doing. It is like extreme sports, extreme sure, but it is all calculated and built up to. There is a chance of things going wrong, but the chance of success is very real too.

 
Erica DeWolf on March 15th, 2008

Hey, great post! I agree that big spikes are a lot more effective than slow and steady. Now if all of us had the time and creativity to keep creating big spikes!

Andrew Pavelski on March 16th, 2008

All of us can work to make the time and at least try to be creative 😉 Gyutae has been doing a great job w/ it!

 
 
Crystal on March 15th, 2008

I guess the one thing I’m afraid of is LOSING that momentum and not being able to build it again later. Kind of a One Hit Wonder. You my friend, however, will NOT lose that momentum!

Andrew Pavelski on March 16th, 2008

Gyutae does a great job @ keeping his momentum going… It can definitely be difficult to stay consistent for some, though 😉

 
Flimjo on March 17th, 2008

I don’t think that’s an issue. If you build up momentum, you get traffic out of that. As long as you keep posting consistently, you can probably build up momentum again later.

 
 
Manish on March 16th, 2008 Subscribed to comments via email

great post.this should help me from taking such extreme efforts

 
Carol Ann Wiley on March 16th, 2008 Subscribed to comments via email

You are showing up everywhere. You are being extremely viral; so I would have to surmise that your extreme measures and push are working extremely well. Great job. I am extremely eager for March 31 to get here. Thanks for doing this; I have learned a lot just by checking out each of the products being given away.

Andrew Pavelski on March 16th, 2008

This contest is definitely taking off virally. I am definitely pumped to win some prizes come March 31 😉

 
 
Homebizseo.com on March 17th, 2008

Shock value does work. Great posy. The turtle can not win.

 
natespost on March 17th, 2008

Turtles cheat! Great post.

Andrew Pavelski on March 21st, 2008

Why y’all hating on the turtle’s strategies? haha 😉

 
 
Meethere on March 17th, 2008

Nice information.
Will be helpful for my blog.

 
Irish on March 18th, 2008 Subscribed to comments via email

That’s a nice reason. They’re all make sense. Great post!

 
California Web Design on March 24th, 2008 Subscribed to comments via email

I can understand how shock value can play a good place in getting your blog remembered, I think this is an interesting article with some really cool facts.

 
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