6 Reasons Why Taking Extreme Measures Will Flourish Your Site

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With the launch of the Craziest Internet Marketing Contest You’ve Ever Seen, people have been asking me why I’m going to such extremes to market the blog. Why not just offer Entrecard credits and garbage advertising slots like everyone else? Do the bare minimum and pray that it works, right?

Well the fact of the matter is, I just don’t operate that way. If I’m going to invest in a project, I’m going to go all in and strive to be the best. In marketing, I think going extreme is a great strategy. People might be against it and advise “more conservative methods to minimize risk”, but I say screw it. If you go in with a plan and specific goals, there are huge advantages to going extreme that cannot be ignored. Here are some that come to mind.

Shock value
How do you feel when I tell you I’m offering over $8,000 in free cash and prizes? Shocked? I’m sure it got your attention very quickly. Being extreme with your marketing techniques is extremely effective because you hit on the emotions of your potential customers.

Big spikes are more effective than slow and steady
Remember that old fable about the steady turtle beating out the quick hare in a race? Well I say BS. When you’re marketing, slow and steady means a loss of profits and missed opportunities. I find that big marketing spikes generate a lot of buzz that will reach a lot of people in a huge way virally. That’s much harder to achieve if you’re slow and steady. Why make a splash with pebbles when you can unleash an enormous tidal wave that can’t be ignored?

Build momentum - less work later
A big extreme push in the beginning will put momentum on your side. An extreme effort will put momentum on your side and will mean less work for you later on. People will come to you because they remember what you did in the past. For example, spending large amounts of time writing useful flagship articles now will help you to more easily attract readers later on.

Faster results
Do you really want to wait for results? The longer you wait things out and take it slow, the more likely you will lose your advantage. Someone will probably take your idea and make it work before you do with an extreme marketing push. The faster the better.

More memorable
People wonder how I was able to get sponsors for my recent crazy contest. Well one of the biggest reasons was because I launched a crazy contest in the past where I gave away a free John Chow review. The contest saw huge success and I was able to leverage it to create another.

Stand out from the crowd
It takes a special person to be extreme, especially in Internet marketing where competition is stiff and large amounts of patience and creativity is required. Extreme measures can have huge benefits. What are you doing to shake the online world?