Winning Tips for the Direct Agents & Bidz Affiliate Marketing Challenge

February 17, 2009 - Written by Gyutae Park  

Affiliate marketing competitions seem to be all the rage these days and why not? Everyone involved wins out in some way. Affiliate networks gain a lot of exposure and new affiliates, merchants get their offers promoted by the best in the business, and affiliates sharpen their skills to compete, learn new tactics, and win some awesome prizes on top of commissions.

directagentsThe latest network to come out with a noteworthy contest is Direct Agents in partnership with Bidz, the largest interactive jewelry auction site.

Just for some background information, Direct Agents is a very small affiliate network trying to gain some exposure. Honestly, I didn’t really know about them before this promotion, but I’ve heard some great things from trustworthy. For example, affiliate Ian Fernando says that they don’t have a lot of offers, but they have the right offers with high conversion rates. The Direct Agents support team of affiliate managers is also very friendly and accommodating – a big benefit of working with a smaller network.

Now on to the competition…


The top 3 Direct Agents affiliates who drive the most number of leads for between February 15th and March 31st April 15th will win the following prizes.

1. Trip to the Caribbean for 2
2. 42″ flat screen TV
3. $300 gift card to use anywhere

Sound interesting? Learn more about the Direct Agents/Bidz Affiliate Challenge and sign up to participate.  I’ve actually run the offer in the past so I’m going to give you a few pointers on how to make money using this offer. Heck, maybe you’ll end up winning.  🙂

Tips for Making Money Promoting the Bidz Offer via PPC Affiliate Marketing

1. Try out the smaller PPC networks
There’s a lot of competition and volume in Google, but you can do a lot better in Yahoo if you play it smart and can handle the clunky interface.

2. Come up with various keyword variations and test them

  • Use the Google keyword tool to find search frequency values and use them to come up with an initial keyword list.
  • Use a competitive keyword service like KeyCompete to find the keywords that competitors and itself is bidding on.
  • Come up with your own variations using the different features of jewelry (e.g. silver necklace, gold ring jewelry, etc.). Look at the category listings on for more ideas.
  • Also be sure to track everything and add in negative keywords to your list so that your ads don’t show for irrelevant keywords.

3. Make your ads highly specific & relevant
There are a ton of keywords you can come up with for all of the different types of jewelry. Make sure that they are tightly grouped into related ad groups and make your ads specific to that group. For example, if you’re bidding on “women’s gold necklace”, you want your ad to target that phrase, not just live jewelry auctions in general.

4. Optimize your landing page
A landing page that matches in style with the actual will perform best. Use the same background, font, and layout. You’ll see much higher conversion rates. Also do a search on Google for obvious keywords like “live jewelry auctions”. You can see what the other affiliates are using and copy some of your favorite elements. A long-running ad for a competitive (and expensive) keyword usually means that the affiliate is making good money.

5. Try Facebook and MySpace
Both Facebook and MySpace have PPC advertising programs that allow you to target specific audiences. There’s definitely money to be made here. Hint: try targeting middle-aged women – it’s the audience that works best with the Bidz offer.

I hope that helps you get started in this competition and in your affiliate marketing efforts in general. Are you a Direct Agents/Bidz affiliate yet? Try running the campaign and see how it performs for you. Good luck!

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Posted in Affiliate Marketing, Contests
Winners Circle - Internet Marketing Case Studies
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9 Responses to “Winning Tips for the Direct Agents & Bidz Affiliate Marketing Challenge”

blogger instinct guy on February 18th, 2009 Subscribed to comments via email

This is very interesting Affiliate Marketing Challenge. Are you going to be entering this challenge? And who is it open to?

Thanks for the post and the information to help promote it too…I will have to give some of those a try especially like the tip of targeting middle aged woman. That’s good to know your target or at least a target to start off with.

Jacques @ SEO Tools South Africa on February 18th, 2009

Another winning post, Gyutae! You pretty much dish out the recipe for free, so it would be interesting to see how your proteges fare with this challenge. What interests me is the end result for Bidz. I’d like to see their stats after driving this camapaign!

Francesca_Direct Agents on February 18th, 2009 Subscribed to comments via email

Hey Gyutae! Thanks so much for the great post!! Blogger Instinct Guy- to answer your question, anyone is open to this contest, affiliates already running Bidz are automatically entered and new affiliates need to apply here: You’ll get approved within 24 hours. Feel free to email me ( or AIM me with any questions (fmrda).

Thanks again and good luck to everyone who enters!

Gennaro on February 18th, 2009

The contest is a nice piece of marketing. It will surely get them exposure. Interesting advice on the Yahoo-Google PPC. Haven’t heard that. It’s worth checking out.

Chung Bey Luen on February 21st, 2009

Great tips. Didn’t try smaller PPC network before, not sure how good is their performance.

Make Money Online on March 1st, 2009

Is it really possible to win this?

directagents on March 2nd, 2009 Subscribed to comments via email

haha. Of course it is possible. the first place contender is doing extremely well, but 2nd and third place are still up for grabs.

Cheap Phone Calls on March 3rd, 2009

It’s a shame I didn’t read this post earlier. I could do with a holiday. And why not get one by putting my expertise to the test? 🙂

Chris Peterson on January 19th, 2010

Advertise in Facebook is one of the best way to achieve target orientated traffic. Because if you will give your add in Facebook, then we can get very rare fraud click which is happen more in Google. Your competitors try to finish your budget by clicking so many times.

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