Cuil, “Most Comprehensive Search Engine” My Ass

July 28, 2008 - Written by Gyutae Park  

By now I’m sure you’ve heard about Cuil, a new search engine startup that many think will be a “Google killer”. The story’s been covered today by pretty much every tech blog or news site out there. Does it live up to the hype? Cuil claims to be the most comprehensive search engine around with over 120 billion indexed pages. In fact, it’s come out of the gate running with Google in its cross hairs but I honestly don’t know what the fuss is about. Sure, Cuil can have a huge index, but that doesn’t mean it’ll have the most relevant results nor take market share away from Google. In the minds of users, “google” is already closely tied with search – almost to the point where the word can officially be added to the dictionary. I don’t care what kind of technology you have. That sort of branding is tough to beat.

Let’s run a few queries to put Cuil to the test…

…like for my name, “gyutae park”.

Ok, so here Cuil ranks a bunch of posts done on other blogs for my crazy contest a while back. These got a lot of links and buzz around the web so that’s understandable. Then there’s my Sphinn profile page, an interview, a Twitter spam page, a whole bunch of scraper sites, and finally my personal homepage near the bottom of the results.

What’s interesting about this listing is that there’s a picture of some random dude I’ve never met in my life. What even more funny about this is that the picture is supposed to be ME! Cuil thinks I’m some white guy who looks like Matt Damon. I don’t know whether to be flattered or disgusted by this listing. In 23 years, I haven’t met a single Caucasian Gyutae yet.  But maybe Cuil has…

Alright, so the ego search didn’t quite work out for me and I thought maybe I’d have better luck with Winning the Web. So I search “”…

And my site doesn’t even show up in the listings AT ALL. Have I been banned from Cuil already? I rank #1 in Google for my domain name and yet I’m not even indexed in the “most comprehensive search engine ever”. BS!

If you think that’s bad, check this out… Cuil doesn’t even rank for its own name. Ouch. For more examples, see Danny Sullivan’s review at Search Engine Land.

I know it’s still only day 1, but Cuil has a long long way to go before it’s put in the same category as MSN or Yahoo, let alone Google. Speculation is fun and all, but right now all it is is a Gyutae Killer.

If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.
Posted in SEO
Winners Circle - Internet Marketing Case Studies
Related Posts:


17 Responses to “Cuil, “Most Comprehensive Search Engine” My Ass”

Rajaie AlKorani on July 29th, 2008

I know that I should be saying how it’s OK since they are still new, but I agree with you, it’s their fault they boasted.

Gyutae Park on August 12th, 2008

Hype is a good thing, but only if you can back it up with real quality service. Looks like Cuil is nothing but talk and hoopla at this point.

Joe Melo on July 29th, 2008 Subscribed to comments via email

Hey man, this is one of the best posts I’ve ever read, it seriously made my day. I tried to use Cuil last night but their server(s?) was down, laughable.

Again, good post man.


Gyutae Park on August 12th, 2008

Thanks Joe. That’s one of the best compliments I’ve ever received. 😛

joel kauffman on July 29th, 2008 Subscribed to comments via email

Ive used it a couple of times and I like it. I intend to keep using it for the time being.

Park Domain on July 29th, 2008 Subscribed to comments via email

Suffice it to say that 95% of search engine traffic comes from Google and Yahoo, so start there. Park Domain

Web Services India on July 29th, 2008 Subscribed to comments via email

I think the most popular sites known as search engines are google, Yahoo and MSN. These really do a lot of benefit to your site.About Cuil I have’nt heard much.

Web Services India on July 29th, 2008 Subscribed to comments via email

You’re right. Cuil has helped me a lot in getting traffic on my site.I have 4 rank and hope soon it will be 6.

Will on July 29th, 2008

The site was released too early. No site should make bombastic claims like, “we’ve got more sites indexed than Google,” and then not even be able to handle longtail searches. And the random picture thing is just bizarre. They’re constantly showing random pictures by the results. Why can’t they just only pull images from the page, like Google image search?

Google employees are probably all laughing at this site right now.

Gyutae Park on August 12th, 2008

Yeah Google is probably laughing now, but you might not know that they were actually a bit intimidated at the onset. They released a post on the blog defending claims that Cuil is bigger than them. Probably not worth the effort for them looking back now.

Gerri on July 29th, 2008 Subscribed to comments via email

LOL!!! Nice post title.
I just went over to Cuil and it wasn’t my cup of tea.
I don’t know what else to say.

Saratoga Picks on July 31st, 2008

I think Cuil might pick up some market share but people either love it or hate it.

jeflin on August 3rd, 2008 Subscribed to comments via email

I think your title already says it well. Cuil, my ass!

But give it another few months, who knows, they may just improve by leaps and bounds.

Vikki on August 3rd, 2008 Subscribed to comments via email

I thought Cuil would be cool ’cause we all know we need an alternative to Google – but quite honestly it is very disappointing – first it’s slooowww second I typed in “Roger Federer” tennis and it said ‘no results’ ! So i’ll stick with Google for now – pity.

Free Avatars on August 20th, 2008

I instinctively avoided it, i never like to be an earlier adopter of anything, let others be the beta testers.

humidifiers on January 17th, 2010

Wow.. I have never heard of Cuil EVER. How can that beat Google? None of my friends have heard of it either. It’s like it doesn’t even exist!


Chris Peterson on January 18th, 2010

Cuil has more index page but usability is not good. It dose not gives good result and not result oriented then Google

Name (required)
E-mail (required - never shown publicly)
Your Comment (smaller size | larger size)

Trackback responses to this post

Gyutae's Top Picks

Recent Readers


Connect with me