Crazy Contest Stats Revealed – Huge Results

April 21, 2008 - Written by Gyutae Park  

It’s actually been a while since the end of the Craziest Internet Marketing Contest You’ve Ever Seen, but I haven’t really had the chance to share with all of you the results and the impact the $14,000 contest had on this blog. I won’t go into too much detail on how I did it (that’s for a future post), but I wanted to dedicate this space to the success of the contest backed up by real numbers and real stats.

The contest began on March 10 with a prize pool value of around $5,000 and ended on April 2 with almost 3 times as much – $14,575. That just goes to show you the effectiveness of viral marketing. By the last week of the contest, people were asking ME if they could sponsor a prize in the contest. I was absolutely loving the role reversal there.

I know some of you are disappointed that you were unable to win a prize in the contest, but the winners were selected by chance – and those with more entries were more likely to come out on top. If anything, the contest is still a great case study that you can learn from and use to explode your own blog to new levels. That’s more useful and more valuable than anything you can win by chance anyway.

Below are some of my stats from running the successful contest. I use this Internet marketing blog primarily to experiment with ideas for marketing and monetizing and then report my findings back to you guys. I hope you find this information useful and motivating and like I said, I’ll be disclosing the “how” either in a future post or in an ebook coming soon.

There were 530 contest participants (counted by Aweber mailing list subscribers). Out of those 530, only 2 unsubscribed. That’s a pretty good retention rate if you ask me.

Traffic from March 10-April 2. The contest attracted a lot of new visitors to the site, but the overall traffic level wasn’t too different than a “normal” month.

Top 10 most popular pages.

Top referrals including the blog reviews that brought in the most traffic.

RSS feed subscribers increased from 400+ to 800+ in just 3 weeks.

Below are some more stats related to the “contest clues”:

  • 501 contest post comments
  • 209 trackbacks
  • 118 reviews on StumbleUpon
  • 90+ Sphinns
  • 269 followers on Twitter
  • 36 Entrecard recommendations
  • 46 referrals to Pepperjam Network ($230)
  • 33 referrals to NeverblueAds
  • 33 referrals to Bidvertiser
  • 14 referrals to Rocket Profit
  • 3 referrals to Copeac

So what do you think? Did I milk the contest enough or could I have done better? I spent a ton of time coordinating the contest with its sponsors, prizes, and winners but in the end I don’t think I could have attained a better ROI? What do you think? Leave a comment below.

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Posted in Articles, Contests
Winners Circle - Internet Marketing Case Studies
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16 Responses to “Crazy Contest Stats Revealed – Huge Results”

Tina Russell on April 21st, 2008

I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts.

Tina Russell

Gyutae Park on April 22nd, 2008

Hey Tina,
Thanks for stopping by and leaving a comment. I really appreciate it. Hope you subscribe and keep up to date with everything going on here at WTW.

Vince Liang on April 21st, 2008

Congratulations to your success omg you the man man. because your contest kinda give me some ideas about my own site .. thanks for your great creativity.. im gonna use it on my site too..

Gyutae Park on April 22nd, 2008

Haha, good stuff Vince. Let me know when you set it up so I can take a look and give you some feedback.

sven on April 21st, 2008 Subscribed to comments via email

I don’t think a better roi would be possible. Your blog was focused around the contest for 2 weeks. Nothing else. You invested all your time into it and the only way to make it more successful would probably have been some kind of offline marketing like a radio or tv spot. But then the 12k would not have been a lot anyways… Over here is a radio station where you can regularly win bigtime money or cars, and that’s just a local radio station. It’s hard to think of a better marketing for an individual without putting much of your own money into it. The MOO sector is a niche, and you will probably mostly just grab the people who want to make money, there are a lot more who are already making money and won’t take part in such a contest.

Gyutae Park on April 22nd, 2008

I actually regret that I put so much focus onto the contest for the 3 weeks. Unfortunately I didn’t have the time or resources to conduct business as usual (with quality content and posts) that I feel like the blog was sidetracked from the ultimate goal.

Yes, the blog was a great success, but if I had to do it all over again, I would have paid more attention to creating content to complement the contest.

MillionWebmasters on April 21st, 2008

nah offline marketing would not work at all.. it wont convert trust me.. think about it.. would it be easier for people to go to the website via pc .. or heard on radio then go to pc.. common sense.. but i guess that depends also on the price of the cost of radio marketing!

Gyutae Park on April 22nd, 2008

I agree with that. Offline advertising is generally expensive and doesn’t convert as well as online advertising. It’s great for branding purposes though.

Pat Gunning on April 21st, 2008 Subscribed to comments via email

Brilliant idea!
We are owners of a Viral List building site with a unique twist, so we are always looking for out of the main stream, creative ways to market.

Love the idea and would enjoy meeting you online!

Thanks for the inspiration!

Pat & Gina

Gyutae Park on April 22nd, 2008

Great. I’ve found that viral marketing is the hardest to achieve but has the most reward. Can’t really replicate it either – it’s just a matter of replication.

Michael Heindel on April 21st, 2008 Subscribed to comments via email

I think your results look good. Off the top of my head I can’t think of anything I would have changed.


Jonathan Volk on April 21st, 2008 Subscribed to comments via email

Thanks for sharing your stats. It’s very interesting to learn that type of stuff. 🙂

wisdom on April 21st, 2008

Thanks for sharing the results. I don’t think there was much more you could have done except paying for additional traffic.

Wess Stewart on April 21st, 2008 Subscribed to comments via email

One day when my blog grows up it wants to be like yours.

Especially in the referrals department 😉

Gyutae Park on April 22nd, 2008

Haha, honestly your blog can “grow up” overnight with some smart marketing.

Meethere on April 23rd, 2008

you made a lot from affiliate referrals and I guess how much you will make in future 😮
congrats man.

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