Crazy Contest Results – Do You Really Want To Know?
April 14, 2008 - Written by Gyutae Park
As many of you know, the Craziest Internet Marketing Contest You’ve Ever Seen was a huge success for sponsors, for many contestants, and for Winning the Web. The contest closed with over $14,000 in prizes and quite possibly could have been one of the biggest and most eventful blog contests of all time.
WTW doubled it’s subscriber base from 400+ to 800+ in a matter of 3 weeks. Not only that, but traffic increased by over 50% and Winning the Web established itself as a more prominent resource in the Internet marketing industry.
So what now?
I originally planned on publicly releasing all of the statistics from the contest and the exact methodology I used to run the huge contest on this blog. This includes how I came up with the unique contest ideas that guarantee results, emails I sent out to potential partners, and some of the other cool things I did to get so many sponsors to come on board (even though the blog wasn’t that big at the time). But now I’m having second thoughts.
Releasing all of this information publicly would mean more exposure for Winning the Web but could severely reduce the effectiveness of the methods used. I probably couldn’t run big blog contests anymore – and neither could you. If everyone’s doing it, then the methods become stale and ineffective.
On the other hand, I could put it all in a ebook and charge a fee for it (I’m thinking $57). That would weed out most of the people who are less serious about blogging and keep the contest secrets more exclusive.
Or… I can just shut up and not release anything at all.
I’m not sure what to do in this case and would love to hear some of your feedback. What would you be willing to do to learn more about my crazy contest experiences? Vote in the poll below and let me know.