Content is King But You’ve Got No Kingdom!
October 25, 2007 - Written by Gyutae Park
You know what they say. Content is king. But where does a king reign if he has no throne? Heck, what’s the use of a king if he’s got no kingdom? And now you may be asking what the heck I’m talking about. What exactly is a kingdom? Well in the Internet website world, the kingdom is the audience of users and visitors, the throne is the website design and navigational structure, and the king is well, the content. Each of these different elements depends on the others and needs them in order to function properly. A king would not be a king without a throne and a kingdom. A kingdom would come to anarchy without a proper king. And a throne would be kind of lonely without a king to sit on it. In the same way, a web site’s content, structure, and audience are all interdependent. If you want to create an effective website that will make money online, you need to make sure that all of these elements are up to par and are working together flawlessly. Let’s go deeper into the individual components to see what each requires.
The king – content
This is talked about so much, but I’m going to go ahead and talk about it some more because it’s just that important. Without content, there would be no website and no incentive for visitors to visit. How the heck are you going to monetize that? You need to create valuable and unique content that people are actually going to want to read and promote. I stress valuable and unique here. Don’t just steal content from other people’s site and expect to get by. You really need to do your work here and think of a way to create a site that will enrich the lives of your visitors. Without this content, whether it be interesting blog posts, new gaming applications, or photos of Britney Spears you took while being a shady spy, there is no way your website is going to achieve any kind of success. Content is king. There I said it again. Get the point?
The throne – website design and structure
Would you dress a noble king in dirty rags and sit him down on an old wooden stool? Well maybe in some third-world country that I don’t know about, but the point I’m trying to make here is that if you have valuable content that you think will be useful to your visitors, you need to present it in a manner that will be most effective in giving off the right impression. If you’re selling a revolutionary cure for cancer online, do you really want to look like a spam website? Make sure your site design is attractive and your site navigation is sound. The last thing you want for your site is for visitors to be turned off before they even touch the actual content. Make that throne beautiful as a reflection of your majestic king!
The kingdom – visitors!
Equally important as the previous two elements is the kingdom, or your website visitors. Without visitors, your content and website design are worthless. What’s the point of creating a website if no one but yourself is going to look at it? Another thing is that your visitors are your main source of monetary income for the site. For this reason, it is extremely important to target your site to a specific audience and cater to their needs and wants. If you have a website about gardening, target older senior citizens and couples who live in the suburbs. Your marketing campaign, content, website design, and general tone of the site should reflect this targeting. The king knows what his people need and want!
As you can see, a website is very much like the interdependent working of a king, his throne, and the kingdom. All are important elements and contribute to the fluid operation of a money making machine. Does your website have all of these factors covered? Is your website thriving or is it in complete anarchy? If things aren’t going too well, maybe it’s time you analyze the big 3 components.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.