7 Essential Components of a Winning Blog Post
December 17, 2007 - Written by Gyutae Park
Do you use a set structure to build up your blog posts? Structure is important to clearly organize your thoughts and to give your readers an unforgettable experience. Much like a human body is a blob of mass without bones, a blog post is a jumble of disorganized symbols on a page without proper structure. This article will detail the 7 essential components of every winning blog post.
In today’s competitive blogosphere, it’s important to be interesting and different, especially in the title of your article. Essentially what you want to do is to create hype and excitement while remaining objective about the topic you are covering. For example, I used this very concept in my 9 BIG Methods to Pump Up your Comments post. Your headline is the first thing that a reader will see so make it a good one.
If the reader is interested enough to continue reading below the headline, it’s your job to grab attention and pique interest. You don’t need to be as objective in this component as in the headline but you do need to relate to readers and hit on emotions and wants. It’s also important to be genuine and realistic as users can usually see right through you if you over-hype. Some good hook ideas that you can implement include intriguing questions, interesting statistics, and personal anecdotes. Be creative and use something that you think will be interesting to your readers.
After your hook, get straight to the point. You don’t want to be sidetracked for too long. State your main idea and why it’s important. You also want to outline your main supporting arguments and the next steps of your article.
After you state your beliefs, you have to back it up with supporting arguments and reasoning. Prove your point and sell it to your readers. This is an important step in gaining trust and building up your reputation as an authoritative figure in your field. Use subheadings, lists, and images to effectively organize your thoughts and to get your main points across to your readers.
So how is your article relevant and how can the concepts be applied to improve the lives of your readers? It is important to tie your ideas to actionable guides for people to follow. Theory is great, but application is what makes an article relevant and worth reading.
For added emphasis, restate your main ideas and why they’re important. If your readers aren’t convinced by now, it’s probably too late.
Finally, you want to get some sort of response. Ask a question, use calls to action, or provide useful links. Your goal here is to convert readers into loyal subscribers who actively comment and provide feedback.
So there you have it. 7 essential components of a winning blog post. If you’re not using a similar structure for your own blog, you may be missing out on writing potentially great articles. Give it a shot and see how it works out for you.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.