7 Essential Components of a Winning Blog Post

December 17, 2007 - Written by Gyutae Park  

puzzleDo you use a set structure to build up your blog posts? Structure is important to clearly organize your thoughts and to give your readers an unforgettable experience. Much like a human body is a blob of mass without bones, a blog post is a jumble of disorganized symbols on a page without proper structure. This article will detail the 7 essential components of every winning blog post.

1. Headline
In today’s competitive blogosphere, it’s important to be interesting and different, especially in the title of your article. Essentially what you want to do is to create hype and excitement while remaining objective about the topic you are covering. For example, I used this very concept in my 9 BIG Methods to Pump Up your Comments post. Your headline is the first thing that a reader will see so make it a good one.

2. Hook
If the reader is interested enough to continue reading below the headline, it’s your job to grab attention and pique interest. You don’t need to be as objective in this component as in the headline but you do need to relate to readers and hit on emotions and wants. It’s also important to be genuine and realistic as users can usually see right through you if you over-hype. Some good hook ideas that you can implement include intriguing questions, interesting statistics, and personal anecdotes. Be creative and use something that you think will be interesting to your readers.

3. Point
After your hook, get straight to the point. You don’t want to be sidetracked for too long. State your main idea and why it’s important. You also want to outline your main supporting arguments and the next steps of your article.

4. Support
After you state your beliefs, you have to back it up with supporting arguments and reasoning. Prove your point and sell it to your readers. This is an important step in gaining trust and building up your reputation as an authoritative figure in your field. Use subheadings, lists, and images to effectively organize your thoughts and to get your main points across to your readers.

5. Application
So how is your article relevant and how can the concepts be applied to improve the lives of your readers? It is important to tie your ideas to actionable guides for people to follow. Theory is great, but application is what makes an article relevant and worth reading.

6. Conclusion
For added emphasis, restate your main ideas and why they’re important. If your readers aren’t convinced by now, it’s probably too late.

7. Response
Finally, you want to get some sort of response. Ask a question, use calls to action, or provide useful links. Your goal here is to convert readers into loyal subscribers who actively comment and provide feedback.

So there you have it. 7 essential components of a winning blog post. If you’re not using a similar structure for your own blog, you may be missing out on writing potentially great articles. Give it a shot and see how it works out for you.

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Posted in Articles, Blogging
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10 Responses to “7 Essential Components of a Winning Blog Post”

sven on December 17th, 2007

Damn I hate you! 🙁
I just can’t disagree with you so far 😉 High-quality content has so many components that it’s usually better to structure your text ahead. Think about what you want to say, important parts etc. and create subheadlines. It’s a lot easier to focus on what you want to say when you have a rough structure ahead of you.
Keep up your good work.

Jason on December 17th, 2007

Ya,I usually take some time to think about my headline. I’ll write my post and then go back through it to see what the best possibilities are.

Josh on December 17th, 2007

Thanks for the tips.

Gyutae Park on December 17th, 2007

Hey now, you don’t always have to disagree with me. I always use structure to lay out a post before writing the contents. It definitely helps to plan everything out.

That’s a good way of going about it since the headline is probably one of the most important components. I actually choose the headline first and then work the post around it.

No problem. Thanks for stopping by.

O.Messaoud on December 18th, 2007

Thanks for the great tips! I discovered your blog just recently and it didn’t take me more than 1 minute to find myself subscribing to the feed. 😀
Keep it up !

Jerlene on December 18th, 2007

Wow. I do all of that. At least I’m doing something right. Too bad my traffic and revenue don’t show it. ha

DamionKutaeff on March 23rd, 2008

Hello everybody, my name is Damion, and I’m glad to join your conmunity,
and wish to assit as far as possible.

Louis Liem on March 24th, 2008

Nice structuring! Thanks for reminding!

gutenmter on March 27th, 2008

If you’re an avid PS3 gamer, then you know the importance of saving your progress for future game play.
Pls, help me!

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