7 Components of a Killer Squeeze Page that Gets Thousands of Leads
November 20, 2009 - Written by Gyutae Park
Build a list! You’ve heard it before. As an Internet marketer, email is by far one of the most effective channels to reach potential customers. Almost everyone with a computer has an email account – and they check it often for new messages. If you’re able to penetrate into people’s inboxes (with permission, of course), you’re much more likely to get your audience’s attention for the opportunity to present your offers.
The bigger your list, the better. As your pool of targeted leads grows, you develop a solid foundation that’s not affected by how much search traffic Google sends you or how many of your blog posts go popular on social media sites. Sure, all of the marketing strategies help, but a big targeted list means you already have a high quality customer base you can market to over and over again at will. In other words, your job as an Internet marketer becomes easier and much more stable.
So why wouldn’t you develop your list? Every type of online business (including blogs, e-commerce sites, membership sites, forums, etc) can benefit from email marketing. Now is the time to get started if you haven’t already. I recommend Aweber as your autoresponder service to manage your email campaigns.
How to Build Your Email List to Massive Size
Okay, now that you understand the huge benefits of building an email list, the next question is, how? Do you just put up a random email form in the sidebar of your website? Or is there more to it than that?
The first step is to come up with a compelling free offer. What can you provide your potential customers that will entice them to give up their email addresses to get it? After all, you can’t expect people to sign up for no reason – especially with email spam running rampant. Free instant downloads of digital products like e-books, audio, video, and software demos tend to work best as long as you’re providing real value. A little bit of hype helps too. Just make sure you’re able to back it up. Here are some ideas for free products you can use.
If you haven’t noticed, my free ebook, The Winning Way – Ultimate Checklist of 500+ Proven Internet Marketing Strategies, is my offer to build my list for this site. So far, it’s worked incredibly well – netting me around 2,000 email subscribers over the past year without doing much promotion off site.
After you’ve figured out what you’re going to give away, the next step is to create a squeeze page that’s optimized to maximize sign ups (we’ll get more into this in the next section). You’ll then drive traffic to the page via banner ads, paid search ads, blog promotions, SEO, etc and tweak the set up as you go along.
The Squeeze Page
So what exactly is a squeeze page? It’s a destination where visitors land, created for the purpose of getting them to opt in and give up their information (name and email address).
Believe it or not, there are a lot of intricacies involved and the best squeeze pages are those that have been split tested countless times to maximize conversions. For example, a slight change in layout, a tweak in the headline, or even a new color can have drastic effects on the sign up rate.
Some great examples of squeeze pages are below. In fact, you may already be familiar with some of them.
I’m sure you’ve seen this one. In fact, you probably signed up. Facebook has XX million users and this simple yet effective homepage played a part in that.
Eben Pagan is well known for the design of this squeeze page – which is the first step in the sales funnel of his $20 million per year dating business.
This is a popular investing information site. The form is very simple, and the headline leaves you wanting more.
This is a squeeze page created by Unique Blog Designs for their upcoming WordPress Squeeze Theme. It looks pretty good. Gotta practice what you preach.
All of the above pages look very different, but they share some common characteristics that help them to generate a massive number of sign ups.
7 Components That Every Squeeze Page Should Have
1. Simple layout
First of all, make the layout of your squeeze page simple – no frills. Include a headline, maybe a paragraph of text or a short video, a sign up form, and submit button. That’s it. Make sure everything is above the fold and eliminate all distractions that may prevent users from signing up (e.g. external links, unnecessary images, clutter, etc).
2. Catchy, attention-grabbing headline
The headline is probably the most important component of the squeeze page. If there’s just one thing that a visitor reads, it’s the headline so make it count and entice people to continue on in the process. The best headlines are at the top of the page, big and bold (red usually works well) and are focused around people’s emotions.
3. A play on emotions
Simply put, emotion sells. Find out the hopes and dreams of your target audience and deliver on that. For example, don’t just offer an ebook with a bunch of information. Provide a manual to gain confidence with women. Or a method to finally make money online. Or a guide on how to get accepted by a dream college. You get the idea.
Also, be sure to touch on as many emotions as possible when writing your copy. Fear and urgency work best when trying to get people to take action.
Here are some examples.
Urgency: “Special limited time offer for the next 50 subscribers only.”
Fear: “3 out of 4 people lose money in the stock market. Find out how you can be in the top 25%.”
4. Selling on benefits
When describing your offer, sell on benefits not on features. In other words, explain how you will fulfill subscribers’ needs and desires. As the old marketing quotes goes, people want a hole not just a drill. Visitors don’t need to read through another product description. What they really want to know is, “what’s in it for me?”
This is essentially how you can give your offer a high perceived value. A PDF ebook in itself probably doesn’t have much value. But a guide on how to improve a person’s life in some way definitely does. See the difference? Use it in your marketing.
5. Minimal web form
Never ask for more information than you need. Can you get by with just an email address? If so, it might be worth limiting your form to just that. Get rid of all barriers to conversion. Not many people are going to want to give away all of their personal information for a free download.
6. Loud and clear call to action
Rather than use generic words like “go” or “submit” for your form button, use a clear call to action like “download now” or “get your free ebook now”. These tend to lead to much higher conversion rates.
Also test different colors, button sizes, and placement. You’d be surprised by some of the small changes that have a big effect.
Include a line like “We hate spam just as much as you do. We will never share your information with any third parties.” Displaying a security badge (e.g. Verisign) next to the web form also helps to prove legitimacy and thus improve conversion rates.
The guidelines listed in this article offer a good starting point for your squeeze pages, but you have to remember that you must constantly test things out. No matter how great you think a conversion rate is, every squeeze page can be further improved with testing, testing, and more testing.
So what do you think? Are you making the most of email marketing and squeeze pages to gain more leads for your online business? Share some of your favorite squeeze pages and testing results in the comments below!
Also, for more information on this topic, be sure to check out Squeeze Pages 101, a free report from Unique Blog Designs. The team over there is releasing a new WordPress theme called Squeeze Theme next week specifically for squeeze pages and I’ll be reviewing it here when it comes out. Stay tuned.If you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.