July 7, 2008 - Written by Gyutae Park
Ian Fernando is an affiliate marketing buddy of mine who, like me, represents New Jersey. He was recently selected as a contestant for the Top Affiliate Challenge (TAC) reality show in Lincoln, Nebraska. In theory, the show seems very interesting – 12 Internet marketers compete in 3 teams led by high profile gurus Shoemoney, John Chow, and Ken McArthur and hope to be the last man standing.
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June 15, 2008 - Written by Gyutae Park
This week I want to feature Dutch SEO, Joost de Valk, for all of his excellent work creating WordPress plugins and resources. Joost (pronounced Yoast) lives in the Netherlands and is a knowledgeable SEO strategist who has spoken at popular search conferences like SES New York. What sets Joost apart from the competition is that he specializes in WordPress SEO, writing extremely useful newsletters and plugins for the blogging platform.
Joost recently changed his site to Yoast.com to redesign to a more professional look and to better brand himself as an expert in the US. Looks great!
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February 3, 2008 - Written by Gyutae Park
Amidst talks of decreasing profits and big company layoffs, Yahoo was bailed out by a bid from Microsoft to buy the company for a reported $45 billion. That’s a lot of money to be throwing around but it goes to show you how valuable Yahoo really is and how merging the 2 companies can create a new entity that will do much better in competing with the search behemoth that is Google. It’ll be interesting to see if this deal will actually go down, and if so, how the search landscape will change. How will Google react? What does this mean for SEO? Only time will tell but personally I’m all for this merger. Not only will it help to drive up Yahoo stock, of which I own shares, but I think it will help in increasing competition and helping to advance the search engine industry as a whole. This is something you definitely want to pay attention to if you’re involved in an Internet business of any kind. I will write a post in the near future about something along the lines of how an SEO can prepare for the Yahoo-Microsoft merger, so stay tuned.
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January 27, 2008 - Written by Gyutae Park
Readers of Winning the Web know that I’m big on contests. In fact, I’ve built this blog from 0 to 250 subscribers in just 2-3 months mainly by offering useful content and promoting it with crazy contests. If done properly, it’s definitely a strategy that works and Alan Johnson of TheRatingBlog.com is trying it out on his own blog. He’s offering 6 prizes worth over $1,000 that includes $500 in PayPal cash, $200 in free Bidvertiser clicks, a $100 AMEX card, and a free year of web hosting from LunarPages. Those are all valuable prizes and it doesn’t hurt to submit your entries. Basically how it works is that you get points for performing certain actions. For example, you get 1 point for signing up for the newsletter, another for every 5 comments you leave, and 5 points for writing about the contest. A good way to learn about contests as a marketing strategy is to take part in one first hand. I’m sure Alan is experiencing great results already and I suggest all of you take a look to see how he’s using the contest to market his blog. How do you think it compares with the John Chow review contest I held late last year? I’d like to see what kind of numbers Alan achieves through this project. Can he top me?
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January 20, 2008 - Written by Gyutae Park
This week’s winner is Aditya Mahesh, a web entrepreneur who started BlogOnExpo, an online conference covering blogging and Internet marketing. Conferences are a great way to learn new marketing techniques and to network with other like-minded bloggers. Unfortunately, between the hotels, airfare, and conference passes necessary, the cost of attending these conferences is extremely steep and not affordable for most people. Aditya’s goal through this project is to emulate the expensive offline business conferences on a free online medium using podcasts, video, and textual content. If you haven’t checked it out already, be sure to visit BlogOnExpo to see some great presentations by top Internet marketers like John Chow, Rand Fishkin, Jeremy “Shoemoney” Schoemaker, and Neil Patel.
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January 6, 2008 - Written by Gyutae Park
This week we have 2 great winners, Performancing and Search Engine Journal. Now that it’s a beginning of a new year, both sites are running polls for the best blogs of 2007. It’s a great time to clean up your feed readers and add some new blogs that you may not have been exposed to before. Winning the Web isn’t included on either of those ballots, but come next year, WTW should be running in full force! You might as well subscribe to the RSS feed now.
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December 30, 2007 - Written by Gyutae Park
Christmas was a great time to take a break from blogging and to spend some time with friends and family. But not for Toni Turner. She created a cartoon Flash video of herself singing Christmas carols with top Internet marketing blogger toys in the background. Very creative link bait which I’m sure got the attention of the targeted bloggers. Anyone who sings Christmas carols for everyone to hear is a winner in my book. Keep singing, Toni!
Below are some of the other stories I found interesting this past week:
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November 25, 2007 - Written by Gyutae Park
Every week I will be choosing a winner from the world of Internet marketing. These winners are people with brilliant ideas or products that have big potential. Are you worthy of being mentioned as Winning the Web’s winner of the week?
This week’s winner is Prija Phaphouampheng of Blogging the Movie. His goal is to travel the world to meet prominent bloggers and to create the first ever professional blogging documentary. It’s a great idea that I think will generate a lot of interest at least in the Internet marketing circle. There are hundreds of bloggers making a good living off of advertising and affiliate income and I think a documentary will help to validate blogging as a profession and to break the stereotype of bloggers being deadbeat losers who can’t get a “real” job.
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