November 26, 2009 - Written by Gyutae Park
It’s every webmaster’s dream to go popular on social bookmarking sites like Digg, Delicious, and Reddit. A front page feature on any of these sites brings a flood of new traffic – thousands of visits in a single day. Of course, that kind of reward attracts a lot of competition and the social sites are thus protected by tough voting algorithms. You not only need good viral content and a large network of friends to help you, but also a lot of luck. Hitting it big on social media does not come easy.
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November 18, 2009 - Written by Gyutae Park
With the rising popularity of Twitter as an online social networking and communication channel, many businesses are using the tool in a variety of different ways including the following:
- spreading brand awareness
- directly interacting with customers
- syndicating links to related content
- running special promotions
In fact, Twitter has its own Twitter 101 Guide for businesses and includes basic how-to, best practices, and even case studies. There are quite a few big brands effectively utilizing Twitter with new ideas to gain traffic.
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November 9, 2009 - Written by Gyutae Park
As you know, Google is the search engine and controls an obscene amount of traffic on the web. In fact, it’s not uncommon for many users to spend at least 25% of their time online on Google properties like Gmail, Google maps, and news. With a cash cow business model (a monopoly in search advertising) and a killer brand (“google” it), Google is living large and seemingly invincible. But is this really the case? Is the Google search engine as stable as it seems?
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October 29, 2009 - Written by Gyutae Park
Real-time search is all the rage these days and it looks like it will only get bigger. Just last week, Microsoft Bing announced that it will be integrating both Facebook and Twitter status updates into its search results. Minutes later, Google followed suit and announced that it too will be adding Twitter updates (but not Facebook) into its SERPs. Even Yahoo is trying to get in the real-time search game.
The exact details on implementation aren’t yet clear, but it’s likely that real-time Twitter and/or Facebook updates will be added to the regular search results – particularly for breaking news and queries where articles and blog posts have not yet been written (hence “real time” search).
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April 27, 2009 - Written by Gyutae Park
Social media is all the rage these days. Everyone wants to get in on the game and promote themselves on networks like Twitter, Facebook, StumbleUpon, and Digg. Social media, when done right, is a proven method of Internet marketing that can send hordes of quality traffic to your sites (e.g. see my case study about how Twitter sent me 35,967 hits in 14 days). But where does on-page SEO fit into all of this (particularly the title tag)? Does your SEO need to suffer in order for you to do well on social media sites? Contrary to what you may think, the answer is no. In fact, you can utilize social media to jump start your SEO efforts and get the best of both worlds.
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April 8, 2009 - Written by Gyutae Park
If you’re a Digg fanboy (or girl) you know that the social bookmarking site implemented a significant change last week that generated a ton of buzz in the online world – the launch of the Diggbar. It’s something so simple yet it has the potential to make a big impact, both for Digg and for social marketers everywhere. From Digg’s standpoint, the move is genius. Kevin Rose and crew are doing everything in their power to pump up pageviews and increase advertising revenue. And the Diggbar should do just that, although somewhat artificially. For Internet marketers, the story is quite different. The Diggbar essentially eliminates all SEO value from links on Digg and it “steals” publishers’ content and links. Good for Digg, bad for you.
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April 6, 2009 - Written by Gyutae Park
By now I’m sure you’ve read my case study on how I used Twitter to generate 35,967 extra hits to my site in just 14 days. Want to achieve the same explosive results? I admit that much of the viral content on Twitter currently favors tech articles, but that should change as Twitter gains mass appeal and is used by more web surfers with different interests. I’m not going to guarantee you any results of viral traffic and buzz (it’s usually hit or miss) but what I can do is offer some tips on how to maximize your traffic from Twitter and increase your chances of achieving success through re-tweets of your articles.
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April 5, 2009 - Written by Gyutae Park
Even with Twitter’s immense popularity and quickly growing user base, there are still quite a few naysayers and skeptics of the social networking site. For example, I still hear that “it’s a waste of time with nothing but useless chatter.” Blah blah blah. Sure Twitter can be a big time sink with little income and traffic potential, but that’s only if you let it be or you don’t know how to utilize it efficiently.
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March 15, 2009 - Written by Gyutae Park
A couple days ago I wrote about the 6 reasons why Twitter is the future of search. With social media and search fusing together, what does this mean for SEO? In other words, how do you optimize a site to perform well on a social “search engine” like Twitter?
In this article, my goal is to describe to you how the SEO game is changing and how you can most effectively take advantage of Twitter and its social conversation search features to increase your traffic and build your brand.
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March 11, 2009 - Written by Gyutae Park
This past week the tech world was abuzz with news of Twitter incorporating search functionality into its site. What this means is that you can now easily obtain trending data for popular keywords, take a deeper look at the topics people are talking about in real time, and find answers to pressing questions that others have already written about. So is this really significant? It depends on who you ask. Some think that Twitter is a Google killer while others argue that Twitter isn’t even a search engine at all.
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