March 11, 2010 - Written by Gyutae Park
Most SEO articles and blog posts I come across talk about how to achieve top rankings in Google for targeted keywords and what it takes to get there. While ranking is of course the crucial first step, what’s missing from the sea of information out there is the answer to the question, “what next?” What do you do when you finally reach your goal of #1 rankings? Do you simply enjoy the ride and pray Google keeps you at the top spot? Or is there a way you can be more proactive with your approach so you can maintain and even add to your success?
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March 3, 2010 - Written by Gyutae Park
I don’t know about you, but I take spelling pretty seriously in my web projects, especially for content sites and blogs like this one. I’m careful to ensure that words are spelled correctly and that typos are minimized. With spell check included in most word processing tools, I don’t think there’s really any excuse for silly spelling errors online.
Or is there?
Despite my urge for spelling perfection, it turns out that a significant percentage of web users are sloppy with their language – particularly when using search engines like Google. There are around 10 million misspelled search queries every single day.
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November 9, 2009 - Written by Gyutae Park
As you know, Google is the search engine and controls an obscene amount of traffic on the web. In fact, it’s not uncommon for many users to spend at least 25% of their time online on Google properties like Gmail, Google maps, and news. With a cash cow business model (a monopoly in search advertising) and a killer brand (“google” it), Google is living large and seemingly invincible. But is this really the case? Is the Google search engine as stable as it seems?
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October 29, 2009 - Written by Gyutae Park
Real-time search is all the rage these days and it looks like it will only get bigger. Just last week, Microsoft Bing announced that it will be integrating both Facebook and Twitter status updates into its search results. Minutes later, Google followed suit and announced that it too will be adding Twitter updates (but not Facebook) into its SERPs. Even Yahoo is trying to get in the real-time search game.
The exact details on implementation aren’t yet clear, but it’s likely that real-time Twitter and/or Facebook updates will be added to the regular search results – particularly for breaking news and queries where articles and blog posts have not yet been written (hence “real time” search).
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October 23, 2009 - Written by Gyutae Park
Competitive research is a huge part of SEO. After all, in order to improve your sites’ rankings in Google, you need to step over your competitors. The more data you have and the more you know about other sites in your industry, the better off you’ll be.
A few weeks back, I reviewed SEO Spyglass, a great competitive link building tool that provides you with key insights and metrics on your competitors’ link sources. Definitely check that one out if you haven’t already.
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October 1, 2009 - Written by Gyutae Park
Anyone with a basic understanding of how SEO works knows that obtaining high quality links from other related sites plays a huge factor in increasing search engine rankings. Common link building strategies range from submitting to directories and guest posting on blogs to creating widgets and promoting link bait type articles on social media. But where do you start looking for potential link targets? How do you know which links will yield the greatest results for your SEO efforts?
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September 24, 2009 - Written by Gyutae Park
Links are king when it comes to SEO. Search engines view links as votes for a site and the higher the quantity and quality of links your site has, the better your chances of ranking for related keywords in the search results (Google, Yahoo, Bing). If you know anything about SEO, you’re probably sitting there saying, “no duh”.
The problem is that not all links count for SEO purposes, and if they do, it’s always in varying degrees. Just because you see blue underlined text in your browser doesn’t mean that Google will pass over the SEO link value to the site being linked to. In fact, some links may be completely invisible to the search engines. In other cases, Google may choose to discount the value of links for whatever reason.
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August 4, 2009 - Written by Gyutae Park
As you’ve probably heard from various sources around the web, Microsoft and Yahoo have officially agreed on a search deal that will inevitably change the landscape of the industry and greatly affect the jobs of many SEOs.
To recap, some of the main terms of the deal are as follows:
- The agreement lasts for 10 years and Microsoft will have exclusive access to Yahoo search technologies and data. Microsoft will then be able to incorporate these technologies into its own search engine, Bing.
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July 15, 2009 - Written by Gyutae Park
If you label yourself as an SEO or openly engage in aggressive link building tactics, watch out. Google will treat you harshly and judge you on a different standard, similar to the way the law deals with known criminals.
Don’t believe me? Learn more about how Google profiles SEOs and treats them like criminals. For example, well-known SEOs Michael Gray and Rae Hoffman were both profiled and had their links taken from them – not because they were marketing any differently than other webmasters, but because Google thought they were doing it just for the links.
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July 3, 2009 - Written by Gyutae Park
“Which came first, the chicken or the egg?” This is a common expression in philosophy which I’m sure you’ve heard before in one form or another. The phrase essentially describes a situation of circular cause and consequence. Chickens hatch from eggs, but eggs are laid by chickens – so how do you know which originally gave rise to the other?
Similarly, jobs are not readily available to people who have little or no experience in a particular field, yet people can’t get experience without first getting a job. It’s a no win dilemma.
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