March 5, 2010 - Written by Gyutae Park
Other than your domain name, your logo is probably the first thing visitors will notice about your website. Think of it as the first impression – which believe it or not has a big impact on whether users stay on or click the back button.
Would you go to a job interview wearing a t-shirt and jeans? Or go on a date without showering for 5 days? How about putting a plain gray cover on a new book you’ve written? Yeah, I didn’t think so. In the same way, your logo isn’t something you can skimp on. It’s probably a lot more important than you think, regardless of whether you have a huge established community site or a 5-page niche article site.
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February 11, 2010 - Written by Gyutae Park
Back in the early 2000s, link building was relatively easy. All you really needed to do was submit your sites to a large quantity of online directories using your targeted keywords – and you were almost guaranteed improvements in organic search rankings. A lot has changed since then, and needless to say, SEO is a lot more difficult and complex. As for directory links, Google and the other search engines have pretty much discounted their SEO value and there are now only a handful of directories worth submitting to.
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December 8, 2009 - Written by Gyutae Park
Squeeze pages are important – no doubt about it. If you have a free offer that you’re giving away in exchange for user information (name and email address), you should be utilizing a squeeze page. If not, you’re probably leaving a lot of leads on the table and limiting your email list building potential.
I’ve written before about the 7 components of killer squeeze pages and you should look to incorporate all of them if possible.
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October 23, 2009 - Written by Gyutae Park
Competitive research is a huge part of SEO. After all, in order to improve your sites’ rankings in Google, you need to step over your competitors. The more data you have and the more you know about other sites in your industry, the better off you’ll be.
A few weeks back, I reviewed SEO Spyglass, a great competitive link building tool that provides you with key insights and metrics on your competitors’ link sources. Definitely check that one out if you haven’t already.
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October 1, 2009 - Written by Gyutae Park
Anyone with a basic understanding of how SEO works knows that obtaining high quality links from other related sites plays a huge factor in increasing search engine rankings. Common link building strategies range from submitting to directories and guest posting on blogs to creating widgets and promoting link bait type articles on social media. But where do you start looking for potential link targets? How do you know which links will yield the greatest results for your SEO efforts?
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August 20, 2009 - Written by Gyutae Park
New affiliate networks seem to pop up everyday and it can be quite a chore determining which ones are actually worthwhile. Today I’d like to review T3leads, a pay-per-lead affiliate program that sells generated leads through a unique auction system that supposedly allows affiliates to maximize profits. Basically how it works is publishers have their visitors fill out an application (considered a lead) but the payout is not predefined because advertisers in the niche bid and essentially compete for the leads. Leads could be valued anywhere between $2 and $150.
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August 15, 2009 - Written by Gyutae Park
Back in June, I posted a Tatto Media review – about a newer affiliate marketing network branched off of one of the biggest ad networks online. If you haven’t read the review and you’re looking for additional affiliate networks to add to your arsenal, I suggest you check it out. Tatto has good offers and payouts and hosts a fast and easy-to-use interface that makes running your campaigns easier.
Tatto Media is working hard to improve its network and quickly gain more advertisers and publishers. In this sponsored followup review, I’ll outline some of the improvements that they’ve made in the past couple of months (since my review).
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July 6, 2009 - Written by Gyutae Park
A couple weeks ago, I reviewed Tatto Media, a quickly growing affiliate marketing network with a simple and easy-to-use interface. If you like Tatto’s platform and always wanted to create your own affiliate network, then I have great news for you.
HasOffers, a sister company of Tatto Media, is an affiliate network solution that gives you access to the same exact platform used by Tatto. Now you can white label the technology, customize and brand it however you want, and get all of the unique features of the system.
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June 26, 2009 - Written by admin
Last year, I reviewed RevResponse, an ad network that enables website owners to generate revenue by providing their visitors with free business resources like trade magazine subscriptions, white papers, books, and software trials.
What makes RevResponse different from most other ad networks is that it’s not based on a CPC model (like Google Adsense) nor is it based on affiliate commissions since the offerings are free.
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June 19, 2009 - Written by Gyutae Park
There are a ton of affiliate networks out there offering different benefits and payouts. In fact, I review a lot of them here on Winning the Web – most recently the up and coming Tatto Media. But with so many networks and offers available, how do you effectively keep track of them all? Isn’t it better to just stick with one?
No, not really. Ideally, you want to try out different networks so that you can maximize payouts and get a better sense of what works for your campaigns. The best way to accomplish this is to use a free tool like Offer Vault to compare thousands of offers and payouts from the top affiliate and CPA networks. Let’s go in depth into what Offer Vault offers…
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