February 11, 2010 - Written by Gyutae Park
Back in the early 2000s, link building was relatively easy. All you really needed to do was submit your sites to a large quantity of online directories using your targeted keywords – and you were almost guaranteed improvements in organic search rankings. A lot has changed since then, and needless to say, SEO is a lot more difficult and complex. As for directory links, Google and the other search engines have pretty much discounted their SEO value and there are now only a handful of directories worth submitting to.
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October 1, 2009 - Written by Gyutae Park
Anyone with a basic understanding of how SEO works knows that obtaining high quality links from other related sites plays a huge factor in increasing search engine rankings. Common link building strategies range from submitting to directories and guest posting on blogs to creating widgets and promoting link bait type articles on social media. But where do you start looking for potential link targets? How do you know which links will yield the greatest results for your SEO efforts?
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September 24, 2009 - Written by Gyutae Park
Links are king when it comes to SEO. Search engines view links as votes for a site and the higher the quantity and quality of links your site has, the better your chances of ranking for related keywords in the search results (Google, Yahoo, Bing). If you know anything about SEO, you’re probably sitting there saying, “no duh”.
The problem is that not all links count for SEO purposes, and if they do, it’s always in varying degrees. Just because you see blue underlined text in your browser doesn’t mean that Google will pass over the SEO link value to the site being linked to. In fact, some links may be completely invisible to the search engines. In other cases, Google may choose to discount the value of links for whatever reason.
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March 2, 2009 - Written by Gyutae Park
As an SEO or Internet marketer, you’re constantly testing strategies to build new links to your sites for improved traffic and search engine rankings. But what about your existing links and link partners? Are you maximizing their potential and squeezing every little bit of benefit out of them? New links are great of course, but optimizing your existing links can have a significant impact on your SEO as well with minimal effort. Improving an existing link is usually a lot easier than obtaining a new one.
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January 21, 2009 - Written by Gyutae Park
“The rich get richer and the poor get poorer.” I’m sure you’ve heard this cliche a number of times before, and it rings true in Western society. The more money you have, the easier it is to make even more money. On the flip side, the poor are oppressed by society with rules and norms stacked against them. It takes an extraordinary amount of hard work, dedication, and luck for a poor person to rise above the ranks and “get rich”.
Let me illustrate with a few examples.
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January 5, 2009 - Written by Gyutae Park
Are your links invisible to the search engines? Every link building campaign is time consuming and resource-intensive. In order to be efficient and get the most “bang for your link”, it’s important that you know which types of links are valuable and which aren’t. Of course there’s no such thing as a worthless link, but if you’re building links for SEO, you definitely want to focus on the ones that will make the biggest difference.
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January 2, 2009 - Written by Gyutae Park
It’s a new year, which means one thing – everyone is out at the gym trying to lose weight…again. It seems like an endless cycle. They make New Years resolutions to eat healthy and exercise, yet by December they’re heavier and more out of shape than the day they started. Why is this?
As I sit here and contemplate my goals for 2009, I can’t help but notice the parallels between losing weight and building links (yes, I need to do both).
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December 16, 2008 - Written by Gyutae Park
Running out of ideas to build new links to your website? A couple days ago I released an article revealing the secret to making every link count for SEO. First and foremost, you need to focus on being natural without making it obvious to Google that you’re building links. What would your link profile look like if you did absolutely no promotion and all of your links were organic? This is what you should strive for.
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December 14, 2008 - Written by Gyutae Park
Link building is an ongoing struggle between two sides with different motivations. Webmasters obviously want to increase traffic and rank #1 in the search engines for their targeted keywords. Search engines on the other hand aim to neutralize webmasters’ link building efforts and return the most relevant search results pages. So as a link builder, how can you win the battle?
With Google’s emphasis on links in its ranking algorithm, links have essentially become the currency of the net. People are willing to shell out thousands of dollars for links in hopes of better rankings and higher traffic. However, Google is fighting back by weeding out “artificial” links and devaluing sites that engage in aggressive link building tactics.
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December 1, 2008 - Written by Gyutae Park
Everyone knows that paid links expose a gaping hole in Google’s search algorithm. Many marketers have been able to take advantage of this weakness by buying up paid links and artificially increasing their rankings in the search engines. Google has since declared war on paid links and has been actively working to eliminate link brokers and severely devalue sites that sell links.
MediaWhiz, the company behind Text Link Ads, has launched another link product named . Unlike Text Link Ads, which places lists of paid links in sidebar widgets, inLinks automatically converts keywords held within content to links. Not only are these links harder to detect, but they also pass on more value because they are held in the actual content of the page. Location does matter.
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