Are You Marketing Like the Sleepy Man on the Side of the Street?
January 15, 2008 - Written by Gyutae Park
As I was walking to my building in New York City during my daily morning commute, I noticed a sleepy-looking man handing out flyers on the side of the street. He was way off to the side, away from the hordes of people and simply held out his mysterious flyer as if people should come to him and get it themselves. Of course everyone ignored the guy and to tell you the truth, I felt bad for him. He lacked passion for his product and his strategy was bound to fail.
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Building a Site is like Pushing a Flywheel
January 14, 2008 - Written by Gyutae Park
Many people think starting a site, building traffic, and making money online is all about luck and overnight success. It’s just the way the media portrays the online industry, but what they fail to report is all of the blood, sweat, and tears necessary to create anything worth talking about. Building a site is all about hard work and effort. Of course it helps if luck is on your side, but in order to achieve your goals, all you really need is a solid idea, an action plan, and an iron will.
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11 Ways to Maximize Your Blog’s Subscriber Count
January 11, 2008 - Written by Gyutae Park
The number of RSS subscribers is the best performance metric to use when determining the effectiveness of a blog. More and more people are learning how to use feed readers and how to receive updates through email. Readers are instantly notified of new content on your site and are more likely to remain engaged. If you’re not actively promoting your RSS feed, you are at risk of being left behind. Don’t let that happen to you.
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How to Find the Perfect Name for Your Website Business
January 10, 2008 - Written by Gyutae Park
In Internet business and in search engine optimization, a name is everything and is absolutely crucial for online success. A name is what describes something and tells others what that something is all about. On the Internet, the name of a site or brand is especially relevant because important search engine optimization aspects are involved. For example, the name of the site is what most people use in anchor text when linking to the site. If you have good keywords in your name, your site will rank higher in search engine results pages (SERPs) for those keywords because of the increased link popularity.
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11 Advantages of Interviewing Others and Being Interviewed
January 7, 2008 - Written by Gyutae Park
If you’ve been following Winning the Web over the past 3 months, you might know that one of the top features on the blog is Winners’ Circle, a collection of interviews with some of the top Internet marketers and entrepreneurs in the industry. So far there are interviews with Tyler Cruz, Ms. Danielle, and Prija of Blogging the Movie. I’ve set my sights high and I hope to add some more A-list bloggers and influential marketers in the near future. It’s always good to learn from the experiences of the best and to try to emulate or improve upon what they’re doing. If you haven’t already done so, be sure to check out Winners’ Circle. Also, I’ve done a couple interviews myself and will be keeping a running list of blogs I am featured on here - Interviews with Gyutae Park of Winning the Web. If you want to know a little more about me, read those interviews.
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Internet Marketing Predictions for 2008
January 2, 2008 - Written by Gyutae Park
Happy new year! It’s hard to believe that it’s 2008 already. It only feels like yesterday we were in the 1990’s worrying about the Y2K bug and the dot com crash. The Internet has come a long way in the past decade and I hope all of you are enjoying the ride. I know I am. 2008 is going to be a year of huge opportunity. Whether you’re an affiliate marketer, blogger, SEO, or domainer, there will be plenty of opportunities to make money online. If you haven’t gotten in on the game, it’s not too late to do so - but not for long. What are you waiting for?
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5 Killer Strategies to Get Your Online Avatar Noticed
December 28, 2007 - Written by Gyutae Park
Your avatar is your face on the web. Since people make instant mental associations when they see an image, it’s important to represent yourself through the use of an effective avatar. This will help you to build up a reputation and to gain exposure for yourself, your sites, and your business. If you aren’t doing so already, you should definitely be using a custom avatar whenever possible including on all social media sites, blog comments, and forums. Optimally, you should use the same avatar on all sites to maximize effectiveness and exposure. Below are some strategies to consider when choosing an avatar. Pick one and stick to it.
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How to Create a Crazy Contest that Will Explode Your Site
December 26, 2007 - Written by Gyutae Park
If you’ve been following Winning the Web the past couple of weeks, you know that I launched a very successful contest that yielded incredible results for this blog. For those of you that don’t know, I bought a $400 John Chow review to promote a contest for a free John Chow review. The contest was unique in that readers had to unscramble a code released one letter at a time only in the RSS feed. Sounds like too much work? I later added another prize for a John Cow review for all the lazy folks who would rather rely on chance. Needless to say, the contest attracted loads of attention and links. In just 2 weeks, Winning the Web gained over 225 subscribers, 400+ comments, and a 500% increase in traffic. Winning the Web attained huge success through this contest and I’m sure all of you are eager to learn how I did it. Well the wait is over. I’m going to lay everything out in this post including how I did it, what I learned, and how you can apply the same methodology to launch your own contest that will skyrocket your blog to new levels.
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For Websites, a Picture’s Worth a Thousand Words
December 24, 2007 - Written by Gyutae Park
Like the popular saying goes “a picture’s worth a thousand words”, especially on websites and blogs that contain a lot of textual content. Are you utilizing pictures to their maximum potential? Here are the top reasons why you need to include images on your sites.
Pictures draw readers in
Have you ever encountered a site with pages and pages of nothing but plain black text? Nothing turns me off more than a bland site with an overload of text. If you want to draw readers in, you want to have an inviting site design with relevant images and pictures to accompany your text. That way your content will seem less intimidating and will increase the chances that visitors will stay on your site and come back for more.
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Advertising Your Site - Be at the Right Place at the Right Time
December 20, 2007 - Written by Gyutae Park
In advertising your Internet business, it’s essential to be at the right place at the right time. If you want to get noticed on a mass scale, you have to first be noticed by the right people using proper timing. It’s not always about luck and a winning strategy should be implemented to increase chances that people will pay attention to your business, website, or blog.
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