March 22, 2009 - Written by Gyutae Park
A few days ago, I described how to build wealth online amidst financial chaos. Even though the economy is falling apart around us, it doesn’t mean you can’t take advantage of an emerging medium (the Internet) to build and grow your business. Opportunity abounds, but the real question is, what will you do with it?
In my previous article I went over the process of creating a successful business during the recession. I talked about what to do online and how you can capitalize on a “bad” situation. Today, I want to take a different angle and provide some tips on what not to do. What are some of the things you should avoid to make sure you’re progressing on the right track?
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March 18, 2009 - Written by Gyutae Park
Unless you’ve been living under a rock for the past couple of years, you know that the world is under a large-scale global recession. Countless companies are scaling back and hundreds of thousands of people have already been laid off from their jobs. It’s scary out there, with no end in sight.
So what are you to do? It seems like the widely followed career path of “going to a good school and getting a stable high-paying job” has come crashing down. No one is safe in this economy and no one can help you – not even the government. There’s only one thing you can rely on right now… and that’s yourself.
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February 24, 2009 - Written by Gyutae Park
Here in Chicago, it’s Restaurant Week. Over 130 eateries set up 3-course prixe-fixe menus for lunch and dinner and you can sample a variety of the best foods for affordable prices. This of course got me thinking about Internet marketing (ok, maybe I’m a little obsessed) and the parallels between eating and generating traffic. Like food, the quality of traffic matters. Sure you can go to a cheap buffet and eat anything and everything, but at the end of the day you won’t be satisfied. In the same way, you can get any old traffic to your site but it probably won’t convert to make you money.
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February 9, 2009 - Written by Gyutae Park
A domain name is literally the face of every website. It represents your brand and your address, and it could mean the difference between success and failure online.
There are a few strategies you can use when coming up with a new domain name for your site. You can try coming up with a completely new phrase for branding purposes (e.g. Google, Yahoo, Flickr, Twitter, etc), you can incorporate important keywords into catchy phrases (e.g. BasketweavingParty.com, DogFoodDepot.com, etc.), or you can try snatching up the exact match domain name for your main keyword (e.g. Cellphones.com, Computers.com, Tennis.com, etc.).
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February 2, 2009 - Written by Gyutae Park
Do you want to make money online selling information? My last two articles focused on why you need to sell information products and then how to actually create them. Today I want to finish up the series by describing the best way to market your products and get people to buy.
There’s so much free information on the Internet and even the paid content is gaining a lot more prominence. With all of the competition, why should anyone buy from you? What makes your customers choose you over the other options? It comes down to three components – presentation, personality, and perception of value.
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January 29, 2009 - Written by Gyutae Park
A few days ago, I wrote about the reasons why you need to sell information products. Selling info products is one of the most lucrative business models on the web and there are tons of opportunities whether you’re completely new or already have an established site. With proper planning and some hard work, you’ll be well on your way of finding a loyal audience and making a killing with your products. Are you ready to take your business to the next level?
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January 26, 2009 - Written by Gyutae Park
A common question many Internet marketers have is, “what do I sell online?” In fact, it could be a question you’re asking yourself right now – especially if you don’t already have an established business. What’s the best way to make money online? Is it through selling advertisements on your blog? Selling collectibles, jewelry, or sporting goods? Providing consulting services? With unlimited opportunities and countless ideas being pushed every day, it’s no wonder why Internet entrepreneurs and marketers are always so confused.
So what’s the best product to sell online? Without a doubt, it’s information.
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January 21, 2009 - Written by Gyutae Park
“The rich get richer and the poor get poorer.” I’m sure you’ve heard this cliche a number of times before, and it rings true in Western society. The more money you have, the easier it is to make even more money. On the flip side, the poor are oppressed by society with rules and norms stacked against them. It takes an extraordinary amount of hard work, dedication, and luck for a poor person to rise above the ranks and “get rich”.
Let me illustrate with a few examples.
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January 17, 2009 - Written by Gyutae Park
“Don’t put all your eggs in one basket.” This is a common piece of business advice that I’m sure you’ve all heard before. Investors and entrepreneurs are frequently told to diversify pretty much everything – from income streams and products to business partners and markets. And it makes sense. Diversifying helps you to manage your risk and create a more stable business model regardless of whether you’re in the finance industry or in Internet marketing. If one thing goes down, you have a whole arsenal of other options to keep you alive. It’s never a good thing to rely on just one thing to be successful.
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January 14, 2009 - Written by Gyutae Park
A few days ago I wrote that blogging for ads is dead and that you sell yourself short by doing so. There are so many better and more effective ways to monetize your blog and selling ads becomes rubbish once you realize them. Be sure to read that post if you haven’t already.
Today I want to expand on the topic and talk more specifically about building a business starting with your blog. In fact, a blog is an amazing tool and offers the perfect launching pad to blast off your business.
What do I mean?
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