January 19, 2010 - Written by Gyutae Park
Can you believe that it’s already 2010? I’ve been involved with Internet marketing and SEO for over 7 years now and each year has always been more exciting than the previous one. 2010 is looking to be no different.
There are so many opportunities online to make money and make a difference. If you ever wanted to get started in this space, now’s the time.
I know that I’m a few weeks late, but I want to use this post to reflect on the past year in terms of what I learned about online business building and marketing. I’ll outline my top 5 learnings from 2009 and share my Internet marketing predictions and tips for the new year. Cheers!
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Big Flaws in the “Most Influential Online Marketers of 2009” List and 4 Ways You Can Avoid the Same Mistakes
January 13, 2010 - Written by Gyutae Park
I’m the #61 most influential online marketer of 2009. Seriously. Are you surprised? I know I was when I first saw the list a few days ago. While I’m flattered and honored to be included, a part of me just doesn’t feel right. How am I ranked higher than the very SEO superstars that I look up to? This includes guys like Patrick Altoft, Jordan Kasteler, Eric Ward, and Michael Gray (who didn’t even make the list). Furthermore, to say that I’m more influential than top bloggers like John Chow, Lisa Barone, and Leo Babauta is just insulting – even to me.
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New FTC Guidelines for Bloggers & Internet Marketers – The Good, The Bad, and Everything Else You Need to Know
December 14, 2009 - Written by Gyutae Park
If you haven’t heard about the new FTC guidelines regarding the use of endorsements and testimonials in advertising by now, you better get up to speed fast. On December 1, 2009, the new regulations went into effect and they have big implications for bloggers and Internet marketers.
You can see the full text of the FTC’s final guides governing endorsements and testimonials (link to PDF on the right sidebar). It’s an 80 page document, but it may be worth going through if you’re doing any kind of advertising or endorsing online through your blogs, sales pages, marketing campaigns, etc.
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December 8, 2009 - Written by Gyutae Park
Squeeze pages are important – no doubt about it. If you have a free offer that you’re giving away in exchange for user information (name and email address), you should be utilizing a squeeze page. If not, you’re probably leaving a lot of leads on the table and limiting your email list building potential.
I’ve written before about the 7 components of killer squeeze pages and you should look to incorporate all of them if possible.
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November 20, 2009 - Written by Gyutae Park
Build a list! You’ve heard it before. As an Internet marketer, email is by far one of the most effective channels to reach potential customers. Almost everyone with a computer has an email account – and they check it often for new messages. If you’re able to penetrate into people’s inboxes (with permission, of course), you’re much more likely to get your audience’s attention for the opportunity to present your offers.
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October 3, 2009 - Written by Gyutae Park
Earlier this month, I had the amazing opportunity to go to ThinkTank, DK’s Internet marketing networking event on the beaches of San Diego (not to be confused with the ShareASale ThinkTank version). The invitation-only “conference” normally costs $3,000 to attend, but thanks to a contest organized by Andy Liu over at Inspired Startup, I pretty much had an all-expense paid trip there. Thanks again Andy!
To participate in Andy’s Startup Challenge contest, all you had to do was write a blog post describing your biggest challenge as a start up. I wrote about finding passion, both in yourself (as an entrepreneur) and in others (your partners), and apparently the post resonated with a lot of people. Check it out: How to Solve the Biggest Challenge For Your Online Startup Business
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September 20, 2009 - Written by Gyutae Park
This is a guest post by Raza Imam, a Chicago-based marketing consultant who also owns an offshore software development company.
Doctors, consultants, lawyers, and web designers all live and die by their reputations. Marketing any kind of professional service is based on relationships that are traditionally built by word of mouth and networking. In fact, every professional service provider I know spends a lot of time “pressing the flesh” and asking for referrals to build their business. Since most of these professionals have expert status in their respective industries, they work hard to promote themselves as “thought leaders” with by-lined articles, tip sheets, and corporate logos. So why not modify each of these strategies to cash in on search engine traffic online?
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August 21, 2009 - Written by Gyutae Park
Just like assembling a complex puzzle, successful Internet marketing requires you to piece certain parts together in a logical way in order to come up with a desired outcome – a profitable business.
Essentially, Internet marketing is divided into 3 parts.
- Getting targeted traffic to your website
- Converting that traffic into leads
- Converting those leads into long-term customers
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June 9, 2009 - Written by Gyutae Park
As you’ve seen from my book, The Winning Way – Ultimate Checklist of 500+ Proven Internet Marketing Strategies, there isn’t a shortage of methods to market your online business and drive traffic. In fact, the opposite is true. There are so many options out there that the real question is, what can you focus on that will yield the greatest results?
In ideal circumstances (unlimited time, money, and knowledge) you’d work on incorporating every Internet marketing strategy imaginable. Think of all the traffic you’d get. Unfortunately, this isn’t possible for any company, big or small. Much like selecting a topic for your business, Internet marketing is most effective when you go niche and focus in on a few things.
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June 2, 2009 - Written by Gyutae Park
Do you believe in your product or service enough to guarantee satisfaction? Believe it or not, people respond to your perception of your own offer. If you’re confident enough to give some sort of guarantee where you take on the risk, potential customers are more likely to trust you and buy. How can you best accomplish this? I’ll go over the advantages of a guarantee and show you how you can effectively implement one for your own business.
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