January 4, 2008 - Written by Gyutae Park
Now that the holiday season rush is over, I’m going to share a little guerilla marketing secret that I use for many of my blog-type sites. A great non-pesky way to remind readers about the existence of your blog is to send a little bit of holiday cheer. This tactic works best for medium-sized blogs that have at least a couple months of history and a decent number of comments.
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November 27, 2007 - Written by Gyutae Park
Being my studious self, I once visited a local Barnes & Noble to check up on some of the latest business books. While flipping through Robert Kiyosaki’s Rich Dad, Poor Dad, I came across a small business card wedged between some of the pages in the book. What kind of business card you ask? It was a business card for a local financial services firm in the area. Thinking that this may have been some sort of misplaced bookmark, I went back to the shelves to see if this was actually done intentionally. Lo and behold, in each of Kiyosaki’s popular money books was a business card strategically hidden between the pages.
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November 6, 2007 - Written by Gyutae Park
This series will feature creative guerilla marketing tactics to effectively promote your online business or website at low cost.
The first marketing tactic involves the tshirt. Clothing is something we all need to wear (hopefully) so why not promote your business with a custom made shirt? This provides branding through people who essentially act as a walking billboard advertisement. Distribute tshirts to the right crowd and this can be a very effective marketing method. For example, if you have a website dedicated to soccer, create a unique tshirt related to soccer and distribute to soccer fans and athletes. Not only will these people love you for the shirt, but they will provide you with free exposure.
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