The Power of Cross-Selling Your Site’s Content
January 24, 2008 - Written by Gyutae Park
On average, how many pages does each visitor on your site view before going elsewhere? If your answer is a number less than 2, then you either have a horrible site not worth visiting or you’re not fully utilizing the power of the cross-sell. Cross-selling your content on an article-based site or blog will help you generate more pageviews, attain more subscribers, and ultimately develop a more loyal readership.
| 5 Comments
Why You Should Change Your Blog to Show Excerpts on the Home Page
January 23, 2008 - Written by Gyutae Park
If you take a look at the Winning the Web homepage, you’ll notice that it has changed from displaying full posts to now short excerpts - 100 word summaries of each post followed by a “Continue Reading…” link. Why have I done this? I think this change will benefit the blog by increasing pageviews and making it easier for readers to find what they’re looking for. In fact, a poll conducted by Daily Blog Tips shows that 48% of participants believe that post excerpts on the homepage will become the blogging standard in the near future. Below is the breakdown of results.
| 29 Comments
How to Promote Your Site Using Blog Reviews
January 17, 2008 - Written by Gyutae Park
Do you want to bring your site to the next level? If you’re serious about promoting your website and have even just a little bit of cash to spend, you should definitely consider using paid blog reviews as an advertising tool. Many bloggers have a loyal following and a wide reach that you can use to your advantage to promote your site. If done properly, just a few blog reviews can bring your site huge amounts of traffic, higher rankings in search engines, and lasting benefits for your brand.
| 12 Comments
11 Ways to Maximize Your Blog’s Subscriber Count
January 11, 2008 - Written by Gyutae Park
The number of RSS subscribers is the best performance metric to use when determining the effectiveness of a blog. More and more people are learning how to use feed readers and how to receive updates through email. Readers are instantly notified of new content on your site and are more likely to remain engaged. If you’re not actively promoting your RSS feed, you are at risk of being left behind. Don’t let that happen to you.
| 28 Comments
Let’s Go Blog Hopping! (Must be 21 or Over)
January 6, 2008 - Written by Gyutae Park
Warning: You must be 21 or over to participate (But hey, this is the Internet. How are we supposed to know?)
This week’s blog hop: The Blog of Oussama Messaoud
If you’re familiar with bar hopping, otherwise known as pub crawling, you know much fun it can be. You get a big group of people together, visit a bar and have a few drinks, visit another and have some more drinks, and continue to visit more and more bars and have more and more drinks until you’re either passed out on the curb or out somewhere making a fool of yourself. But hey, it’s all in good fun.
| 88 Comments
Optimal SEO Wordpress Permalink Structure for Your Blog
December 27, 2007 - Written by Gyutae Park
If you’re creating a new blog using the Wordpress platform, it’s important to establish a permalink structure that is optimal for search engines and for users. So what is the optimal structure? There are many different views on this topic, but from my experience and SEO knowledge, using /%postname%.html is best. Below are some of the key reasons why you should be using this structure.
- Avoid using dates in your URLs
Many Wordpress blogs default to a structure which includes dates in subfolders. This ties your post to a specific point in time and limits your ability to update old posts. Also, the added subfolders may result in search engines placing less weight on your post and thus reducing the crawl rate.
| 21 Comments
Get a Secret Blogging Santa! Holiday Party
December 21, 2007 - Written by Gyutae Park
To celebrate the holiday season, we’re going to run a Secret Blogging Santa event here at Winning the Web. This is a great way to grow the blogging community and to spread the holiday cheer. Don’t miss out!
Here’s how Secret Blogging Santa works:
- If you’d like to participate, comment on this post using the URL of the site that you want to use.
- On Sunday night (12/23 11:59 PM ET), new entries for the event will be closed so be sure to act ASAP.
- I will then randomly assign each participating blogger to another as a secret Santa and notify through email.
| 50 Comments
Tell Your Blogging Story as a Key Selling Point
December 18, 2007 - Written by Gyutae Park
Everyone has a unique personal story that includes life experiences they’ve been through, problems that they’ve dealt with, and people that they’ve learned from. It’s no different in the blogging world, yet many bloggers are stoic, lifeless, and flat out boring. I’m surprised personal stories aren’t used more often as a key selling point for bloggers to differentiate themselves from the crowd.
Do you have a blogger story?
Many of the best known bloggers have reached the top by sharing their personalities and personal lives. You may feel uncomfortable revealing your inner thoughts and experiences to a sea of strangers around the world, but if you have an interesting story, you will get noticed.
| 12 Comments
7 Essential Components of a Winning Blog Post
December 17, 2007 - Written by Gyutae Park
Do you use a set structure to build up your blog posts? Structure is important to clearly organize your thoughts and to give your readers an unforgettable experience. Much like a human body is a blob of mass without bones, a blog post is a jumble of disorganized symbols on a page without proper structure. This article will detail the 7 essential components of every winning blog post.
| 10 Comments
Get Off the Blogging Bandwagon & Set Yourself Apart
December 13, 2007 - Written by Gyutae Park
It is natural for bloggers to follow and be attracted to success. We are drawn to powerful people who have lots of experience, knowledge, and credentials. For example, who’s your favorite basketball player? Michael Jordan or Donny Dweeb? I think the answer is clear.
Following success is fine but if you’re out trying to make a name for yourself, you can’t just be a fan and a follower for life. This is especially true in the blogging world. I see so many people worshiping the top Internet marketing bloggers like Darren Rowse, John Chow, and Shoemoney. These guys are very successful, but they’re just regular people who have worked hard to get to where they are today. You can emulate them and put them on a pedestal all you want but that doesn’t mean you can actually be them and reach the same level of success.
| 23 Comments
Loading ...
