The Call to Action – READ THIS NOW!
October 19, 2007 - Written by Gyutae Park
Did the title of this post spur you to continue reading? For most people, the answer is yes. The “read this now!” portion of the title stands out and catches the reader’s eye. It provides actionable instructions for the user and gives off the impression that the content is important and should be read immediately. When used appropriately and effectively, a call to action such as this can lead to much higher conversions for your site. This can mean a higher click-through rate, more sales, more page views, etc. So how do you implement these calls to action on your site? Continue reading to find out how. (Hey look, a call to action!)
Tell your users what you want them to do
As a webmaster, publisher, or Internet marketer, it may be obvious to you what you want the user to do. However, to a first-time vistor, your site can be as foreign as a human glove is to a 7-fingered martian from outer space. You’d be surprised at the number of visitors who come to your site and don’t know what they are supposed to do. As a webmaster, it’s your job to clearly lay out actionable steps for them and tell them what they should do on your site. Click here, read this article, buy now, register today, wear your sister’s tutu and start spinning around like an idiot – these are all great calls to action that will significantly increase conversions and improve the user experience on your site. Implement these now!
Don’t overdo it!
I know I’m probaly being a hypocrite with this by laying down calls to action all over the place in this post. But you must understand that that’s just to get my point across. I’d never want to sound bossy and cheesy on my own blog. That being said, don’t go overboard with the calls to action. Like I mentioned before, a call to action gives off the impression that something is important and steps should be taken immediately. Do this for every little detail on your site, and I can guarantee that your visitors won’t be back. It’s like the boy who cried wolf. If you give off too many false alarms, the real important calls to action will be diluted and everything will be ignored.
Effective calls to action
A call to action is optimal only if it is used to promote an actual conversion metric on the site. If you are a site selling phones for example, having text that says “buy this phone now” would be very effective. On the other hand, text that says “please send in your complaints and hate mail now” would probaly not be the smartest idea. Remember, you want to signify importance with your calls to action and direct users to actions that will be most profitable for your online business.
Save your calls to action for important pages on your site and for your most profitable conversions. Use them sparingly but effectively and you’ll see a lot more power packed into your punches. So now that you’ve learned a very important lesson, send me a million dollars now! HaaaIf you like this post, subscribe to the RSS feed. Get the latest updates delivered straight to your email or news reader.